Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Interested in marketing theory? Create your own insight alerts and we’ll send you professionally prepared summaries of important news and hand-picked links to interesting articles. Start here

You can also get one of our periodic newsletters. And if you want us to cover a particular topic – just tell us, subscribers guide what we cover.
  Bookmark and Share
GO
create your own alert.
<< < 1 2 3 4 5 6 7 8 9 > >> Total results: 433

Unilever Uruguay Launches Lifebuoy Campaign Featuring Petri Dishes With Live Bacteria

March 24, 2017: 12:00 AM EST
Unilever Uruguay's Lifebuoy soap brand launched a marketing campaign featuring poster-sized petri dishes containing live bacteria. Created by branding company The Electric Factory Group, the campaign aims to encourage people to wash their hands more frequently. Lifebuoy installed the petri dishes in shopping malls across the country.
"Petri dish full of live bacteria used to advertise soap", Springwise, March 24, 2017, © Springwise Intelligence Ltd
Domains
MARKETING INSIGHT
Campaigns
Offline
Geographies
Worldwide
Latin America
Uruguay

Jordan Marks 180 Years Of Providing Oral Care

March 24, 2017: 12:00 AM EST
Oral care brand Jordan is celebrating its 180th anniversary in 2017. As part of its celebrations in Malaysia, Jordan brought gifts to 300 children at the Paediatric Institute of the General Hospital Kuala Lumpur and visited 40 primary schools in the Klang Valley, providing oral care and dental hygiene tips to 25,000 children. Also, the brand launched the “Finding Jordan Picasso” coloring contest.
Siti Syameen Mohd Khalili, "Oral Care Brand Jordan Marks 180th Anniversary by Making M'sian Kids Smile", New Straits Times, March 24, 2017, © New Straits Times
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Malaysia

Aussie Hair Chooses Olapic's Social Media Marketing Platform

March 23, 2017: 12:00 AM EST
Procter & Gamble haircare brand Aussie Hair has selected Olapic’s Content in Motion platform for the brand’s social media campaigns. Aussie is currently using Content in Motion for the brand’s posts on Instagram and e-commerce consumer website, with results showing an increase of 33 percent in social media engagement. Also, Aussie is the first P&G brand in Europe to use Olapic’s platform.
"Aussie Hair Partners Visual Marketing Platform Olapic", NetImperative, March 23, 2017, © Netimperative
Domains
MARKETING INSIGHT
Online
Geographies
Worldwide
North America
United States of America

Unilever Ghana Helps Celebrate 2017 World Oral Health Day

March 23, 2017: 12:00 AM EST
Unilever Ghana's managing director, Yeo Ziobeieton, took part in the Ghana Dental Association's celebration of the 2017 World Oral Health Day. Ziobeieton joined 2,000 schoolchildren in the live demonstration of proper toothbrushing technique. Unilever provided Pepsodent toothpaste and toothbrushes for the event held at the Trade Fair Centre in Accra.
"Unilever Managing Director Leads by Example", Ghana News Agency, March 23, 2017, © Ghana News Agency
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
EMEA
Middle East- Africa
Ghana

Pantene Launches All Strong Hair Is Beautiful Hair Campaign

March 23, 2017: 12:00 AM EST
Procter & Gamble's haircare brand Pantene launched the “All Strong Hair Is Beautiful Hair” advertisement. Part of the brand's Strong Is Beautiful campaign, the ad celebrates African American hair, seeking to address the inequality in popular-culture representation of hair that is not “long, shiny, and smooth.” In this connection, the brand launched Pantene Gold Series, a collection of high-end products designed to strengthen hair and enable it to be styled the way consumers want.
"Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign", Procter & Gamble, March 23, 2017, © Procter & Gamble
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

Brand Consultant Says Walmart Can’t Match Amazon’s “Value Proposition”

March 21, 2017: 12:00 AM EST
Brand building consultant Denise Lee Yohn says Walmart’s current plan to “out-Amazon Amazon” is improving its e-commerce capabilities, which is a good thing, but in the long run it’s not a winning strategy. Offering free shipping on orders over $35, for example, makes the customer think about money with every online transaction. Amazon’s Prime members pay an annual fee and forget about it. Moreover, Prime gives members access to movie streaming, photo storage, music streaming, and early access to time-sensitive “Lightning Deals.” Walmart can’t compete with this “value proposition.” What it should do, Yohn says, is leverage its excellent physical distribution and retail network, improve the in-store experience, promote omnichannel shopping and fulfillment options, and develop in-person service innovations. [ Image credit: © MikeMozartJeepersMedia ]
Denise Lee Yohn, "Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”", Harvard Business Review, March 21, 2017, © Harvard Business School Publishing
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

March 21, 2017: 12:00 AM EST
L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.
"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
North America
United States of America

Unilever Singapore, Mediacorp OOH Media Join Forces To Create Interactive Marketing Display For New Dove Body Wash

March 17, 2017: 12:00 AM EST
Unilever Singapore partnered with Mediacorp OOH Media to put up an interactive marketing display at the entrance of the Orchard Gateway shopping location. Aimed at promoting the launch of the company’s new Dove Oxygen Moisture Body Wash, the “extivation” display combined an “outdoor mini experiential zone” with the media agency’s OOH Media outdoor digital display. Also, the display included a shower and portable sinks, as well as a digital counter that monitored the number of consumers who tried and liked the product.
"Mediacorp OOH Media and Dove Collaborate to Create Full Sensory Experience", Marketing Interactive, March 17, 2017, © Marketing Interactive
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Singapore

Ulta Beauty Offers Growth Opportunities For Personal Care And Beauty Brands

March 16, 2017: 12:00 AM EST
Beauty retailer Ulta Beauty is expanding, with sales and profits growing despite the slowdown in the overall brick-and-mortar retail market. In the last quarter of 2016, the company saw its profits grow 16.6 percent compared with the same period in the previous year, and double-digit same-store sales growth for eight consecutive years. Personal and beauty care brands can benefit from investing in the retailer, especially its omnichannel platform. Also, brands should collaborate with Ulta's editorial and social media operations.
Homa Zaryouni, "Why Brands Should Invest in Ulta", L2 Daily, March 16, 2017, © L2 Inc.
Domains
MARKETING INSIGHT
Retail
Geographies
Worldwide
North America
United States of America

Unilever Eyes Bigger Budget For Digital Shopper Marketing

March 16, 2017: 12:00 AM EST
Unilever said it plans to allocate more of the company's shopper marketing budget to digital display, after seeing the results of a research project implemented in partnership with Aimia, Sainsbury's, Nielsen, i2c, and the IAB. Focused on digital display advertising for five of Unilever's brands, including Persil, Magnum, and Maille, the study revealed an average ROI of ₤1.47 for every ₤1 spent. Although further rounds of the project are expected to be conducted, results of the first round are already prompting the company to change its shopper marketing strategy in 2017, Unilever Homecare shopper marketing manager Stuart Jeffrey said.
Sarah Vizard , "Unilever to increase spend on digital shopper marketing after proving display ROI", Marketing Week, March 16, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
MARKETING INSIGHT
Innovation
Online
Geographies
Worldwide
EMEA
Europe
United Kingdom
Netherlands

Swiffer Launches Campaign Celebrating 18th Anniversary In 2017

March 16, 2017: 12:00 AM EST
Procter & Gamble's household cleaning brand Swiffer launched the “If You've Got A Life, You Gotta Swiffer” campaign to celebrate its 18th anniversary in 2017. Launched in 1999, the brand “reinvented” household cleaning in the US, the company said. As part of the campaign, Swiffer is collaborating with “Dancing with the Stars” celebrity Maksim Chmerkovskiy and “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps” author Kelly Williams Brown.
"Swiffer Celebrates 18 Years as Cleaning Solution for Time-Starved Families", Procter & Gamble, March 16, 2017, © Procter & Gamble
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

McDonald’s Enters The World Of Smartphone Food Ordering

March 15, 2017: 12:00 AM EST
Hoping to win back the drive-in customers it lost over the past four years, McDonald’s is at last testing a mobile ordering app it is satisfied with. The company is showing off the technology in Chicago where a new high tech demo restaurant was built with a redesigned kitchen that speeds order flow. McDonald’s hopes to avoid the disasters Starbucks encountered when its app generated a flood of orders that overwhelmed stores and drove away impatient walk-in customers. The company says order automation will cut transaction times, reduce errors, and free up workers to deliver food to tables or to cars parked in mobile order spots.[ Image credit: © McDonald's Corp. ]
"McDonald’s Finally Has Mobile Ordering", Fortune, March 15, 2017, © Time Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Maison Lancome Enlists Fashion Designer Le-Tan To Launch Limited Edition Make-Up Collection

March 13, 2017: 12:00 AM EST
Maison Lancome said it has partnered with fashion designer Olympia Le-Tan to launch a limited edition line of make-up products. Marking the brand's latest partnership with a fashion designer, the limited edition range will highlight Le-Tan's vision for women. Described as retro but not nostalgic, Le-Tan's fashion design highlights a “free, sexy, and original femininity,” the company said.
"Olympia Le-Tan is Maison Lancôme's Guest of Honor", PR Newswire, March 13, 2017, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
EMEA
United States of America
Europe
France

Revlon Revamps Marketing Initiatives In Push To $5 Billion In Sales

March 9, 2017: 12:00 AM EST
Revlon is gearing up marketing initiatives to revive its existing brand portfolio as part of its plan to become a $5 billion business in five years. Following its acquisition of Elizabeth Arden for $800 million last year, annual sales are about $3 billion. Revlon's CEO Fabian Garcia emphasizes that it does not intend any further acquisitions and plans to grow organically. Marketing is now more focused on younger clientele and gives emphasis to social media presence and digital marketing. Some of Revlon's recent marketing initiatives include signing social media beauty influencers and celebrities like Gwen Stefani, collaboration with Amazon for the launch of The Love Project that targets socially conscious Millennials and hiring Allure magazine editor in chief Linda Wells as its Creative Officer. [Image credit © Revlon]
Trefis Team, "Here's how Revlon is Gearing Up its Marketing Initiatives for the Revival of its Brands", NASDAQ, March 09, 2017, © NASDAQ, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe

Soccer Star Griezman Is Named Latest Head & Shoulders Ambassador

March 9, 2017: 12:00 AM EST
Shampoo brand Head & Shoulders announced during the Paris Fashion Week that their newest ambassador is Atlético Madrid and France striker Antoine Griezmann. The brand has a track record of working with soccer talent in its promotions.  Griezman will help launch the new Head & Shoulders Men Ultra series, featuring six new variants with high performance boosting ‘Zinc Technology.’ Griezmann joins other soccer superstars Manuel Neuer (Bayern Munich & Germany), Gianluigi Buffon (Juventus & Italy) and Robert Lewandowski (Bayern Munich & Poland) as it continues to reach out to male consumers. [Image credit © Head & Shoulders, P&G]
"Head & Shoulders Names Antoine Griezmann as Newest Ambassador", Fashion Insider, March 09, 2017, © Fashion Insider
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
EMEA
Europe
France

L'Oreal Paris Launches Campaign Promoting New Voluminous Original Mascara

March 7, 2017: 12:00 AM EST
L'Oreal Paris launched a marketing campaign highlighting the company's Voluminous Original Mascara. Dubbed “The Original,” the campaign features several brand ambassadors, including actresses Diane Keaton and Julianne Moore, fashion models Barbara Palvin and Soo Joo Park, and transgender model and rights activist Hari Nef. According to the brand, the personalities featured in the campaign have their respective takes on being original, “breaking rules and staying true to themselves.”
"L'Oréal Paris Debuts New Voluminous Mascara Campaign: The Original", PR Newswire, March 07, 2017, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

Birchbox Tries Offering Customers Personalized Subscription Boxes

March 7, 2017: 12:00 AM EST
Birchbox is testing a beauty-subscription service called Birchbox Select Beta. Priced at $15 a month, the program offers customers the option to subscribe to boxes customized based on their beauty needs. Birchbox's launch of the service follows the company's announcement of its plan to open a retail store in Paris.
Allison Collins, "Birchbox Beta Tests More Customized Boxes", Women’s Wear Daily, March 07, 2017, © Penske Media Corporation
Domains
MARKETING INSIGHT
Online
Retail
Geographies
Worldwide
North America
United States of America

Persil Supports UK Launch Of Disney's Beauty And The Beast Movie

March 7, 2017: 12:00 AM EST
Unilever UK's laundry detergent brand Persil partnered with Disney to help promote the movie Beauty and the Beast which will be shown on local cinemas starting on March 17, 2017. As part of the co-promotion deal, Persil will offer consumers a Disney Store voucher worth ₤5 with every purchase of 22-wash and 38-wash Persil Capsules. With a budget of ₤2 million, the campaign will include out-of-home ads and POS materials.
"Persil partners with Disney for on-pack promotion", Talking Retail, March 07, 2017, © TalkingRetail.com. Metropolis Business Publishing
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
EMEA
Europe
United Kingdom

Aldi To Use Alibaba Online Platform To Market German Brands In China

March 3, 2017: 12:00 AM EST
Germany’s fast-growing discount grocery chain Aldi hopes to interest Chinese consumers in German food and beverage brands, especially wine, snacks and breakfast foods. With that goal in mind, the company will "soft launch" an online presence on Alibaba’s Tmall Global platform, followed by a full launch event in Shanghai on April 25. The Chinese venture is being managed by Aldi South, owner of Aldi U.S. and manager of the British chain. An Alibaba manager said the Chinese middle-class is increasingly interested in German products. [ Image credit: © Aldi ]
Victoria Bryan, "German discounter Aldi to start online sales in China", Reuters, March 03, 2017, © Thomson Reuters
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
EMEA
Asia-Pacific
Europe
China
Germany

AXE Hair Enlists 30 Male Influencers to Encourage Men To Style Every Day

March 2, 2017: 12:00 AM EST
According to AXE, men are more interested than ever in hair but 65 percent never style or do so only on special occasions. While men say they feel more confident when they do style, men perceive styling as too complicated and don’t want to be judged for “trying too hard.”  Seeing an opportunity, the brand enlisted 30 top male influencers from a range of fields – sports, music, epicurean, gaming, technology, and comedy – to talk about why and how they style.  The contributors also emphasize why styling is important to their success. The ‘Instagroom’ videos will support a digital content hub featuring product recommendations, styling tips, video content and personalized styling.  [Image credit © Unilever]
"AXE® Hair Enlists 30 Top Influencers to Get Guys Styling Every Day", PRNewswire , March 02, 2017, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Campaigns
Consumers
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom

Amazon Anticipates Permission From India To Launch Produce Delivery Venture

March 1, 2017: 12:00 AM EST
Amazon Fresh, a growing competitor of supermarkets in the U.S., U.K., and Europe, is waiting for foreign direct investment approval from the Indian government before launching a grocery delivery operation there. The company expects to be delivering produce, lentils, milk, and other staples sourced from local farmers. Amazon already sells fresh produce and dairy products through its Amazon Now venture in four Indian cities, though the food is sourced from local supermarkets.[ Image credit: © SounderBruce ]
Writankar Mukherjee, "Amazon Awaits FDI Approval to Deliver Groceries at Doorstep ", Economic Times, March 01, 2017, © Bennett, Coleman & Co. Ltd.
Domains
MARKETING INSIGHT
Offline
Online
Retail
Geographies
Worldwide
North America
Asia-Pacific
United States of America
India

Campbell Soup Says Its Four Platforms Will Ensure Future Growth

March 1, 2017: 12:00 AM EST
Campbell Soup CEO Denise Morrison told consumer industry analysts recently that she and her company understand that the “future food world” will be complex and challenging, with unpredictable and unrelenting change. There will be both “opportunities and disruptions” caused by advancements in food, health and wellness, and technology. With that in mind, the company has established four platforms for growth: further developing its omnichannel strategy, especially e-commerce; focusing on affordable, high-quality, and even functional snacks; taking advantage of the future biometrics-based personalization of foods; and applying the concept of “limitless local” that embraces smaller and more regional farming and food production models. [ Denise Morrison, iImage credit: © Campbell Soup Company ]
Lynne Cooke, "Campbell Soup Outlines Four Platforms to Drive Growth", CPG Matters, March 01, 2017, © CPG Matters
Domains
MARKETING INSIGHT
Online
Trends
Geographies
Worldwide
North America
United States of America

It’s Really Not More Expensive To Eat Healthful Foods

March 1, 2017: 12:00 AM EST
Are poor diets and obesity the direct result of the unaffordability of healthful food? According to one analyst, the answer is no, though many people believe it. One reason for that is that some studies have looked at food prices on a price-per-calorie basis, which makes many high-calorie foods seem inexpensive. For example, a low-calorie yogurt would appear more expensive than an identical high-calorie yogurt even though their retail prices are the same. Christopher Snowdon says his report compares directly the prices of healthy and less healthy food substitutes and also compares them by “edible weight.” He found almost no difference between the price of regular food products and their healthier substitutes. Analyzing by edible weight, healthier supermarket food tends to be cheaper than less healthy food. [ Image credit: © Peg93, Wikimedia  ]
Christopher Snowdon, "Cheap As Chips", Report, The Institute of Economic Affairs, March 01, 2017, © The Institute of Economic Affairs
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

Olay Releases New Version Of Skincare App To Help Consumers Navigate Options

February 28, 2017: 12:00 AM EST
Procter & Gamble’s Olay is rolling out a new version of its mobile app that features expanded artificial intelligence capability. The previous Olay Skin Advisor app relied on a selfie, “smart skin analysis” and personalized product recommendations. The latest release uses “pixel-tagging capabilities” that compares the selfie with a databank of hundreds of thousands of photographs of women to help women diagnose their “most troublesome skin problems.” Olay were motivated by research that showed up to 33 percent of women are “overwhelmed” by the choice of available products. Since the app was launched last year it has had 1 million “visits.” Other brands, such as Benefit, with its Brow Genie, and Cover Girl, are using AI in their apps to engage consumers digitally, while others push into physical stores – Make Up For Ever, for example, opened in February a global flagship store in New York that offers Go Pro Makeup small tutorials led by professionals, covering makeup application techniques.  [Image credit © P&G]
Sarah Mahoney, "As Beauty Gets More Digital, Olay Expands AI", MediaPost, February 28, 2017, © MediaPost
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Geographies
Worldwide

Walmart Aims To Close Pricing Gap With Aldi, Other Discount Retailers

February 27, 2017: 12:00 AM EST
Walmart is seeking to narrow a pricing gap with discount retailer Aldi, as well as with other U.S.-based retailers, such as Kroger.  According to reports, Walmart launched a price-comparison test in at least 1,200 of its store locations in the country. Also, the retailer is requiring its packaged goods suppliers to lower their product costs. [ Image credit: © Jared C. Benedict, Wikimedia Commons ]
Nandita Bose, "Exclusive: Wal-Mart launches new front in U.S. price war, targets Aldi in grocery aisle", Reuters, February 27, 2017, © Thomson Reuters
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
United States of America

Revlon Partners With Amazon To Launch Marketing Campaign

February 27, 2017: 12:00 AM EST
Beauty brand Revlon Inc. has partnered with online retailer Amazon to launch “the Love Project” marketing campaign. As part of the partnership deal, Amazon will put the Revlon brand on 10 million shipping boxes. To launch the campaign, the company introduced on February 23, 2017, a music video highlighting different forms of love.
Anthony Noto, "Revlon Teams Up with Amazon on Heels of 'Love Project'", New York Business Journal, February 27, 2017, © American City Business Journals
Domains
MARKETING INSIGHT
Campaigns
Online
Geographies
Worldwide
North America
United States of America

Ariel Partners With Fashion Designer Giles Deacon To Launch Campaign

February 24, 2017: 12:00 AM EST
Procter & Gamble's Ariel detergent brand partnered with UK fashion designer Giles Deacon to launch a marketing campaign. Covering cinema and TV screens, the campaign is aimed at presenting a new concept of “clean” and to help consumers deal with “first-wash anxiety.” According to the company, the campaign is a follow-up to the brand's setting up of a pop-up shop in London selling an exclusive fashion collection by the designer.
"Ariel partners with Giles Deacon in new campaign", Talking Retail, February 24, 2017, © TalkingRetail.com
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
EMEA
Europe
United Kingdom

Vitamin Start-Ups Pull Industry Into The 21st Century

February 23, 2017: 12:00 AM EST
Half of all Americans take a daily vitamin or supplement. But, despite that, the vitamin industry has been slow to adapt to evolving consumer trends. Now, thanks to a blend of lifestyle branding, wellness influence, and retail convenience, the vitamin industry is advancing into the 21st century with numerous changes. Start-up Care/of, for example, last year launched customizable vitamin packs that offer "honest guidance and better ingredients." Users are quizzed about their age and lifestyle, then sign up for a $30/month subscription to a custom vitamin blend. The Ritual brand also offers vitamin blends by subscription, targeting Millennial women. The bright branding is vastly different from traditional supplements. Ritual's products contain few ingredients, and their sources are well-documented.  [ Image credit: © Ritual ]
"Vitamins Get a Makeover", Report, J. Walter Thompson Intelligence, February 23, 2017, © J. Walter Thompson Intelligence
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Trends
Geographies
Worldwide
North America
United States of America

Report Provides Data For Marketers Targeting Baby Boomers

February 23, 2017: 12:00 AM EST
A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use email, e-readers, tablets, smartphones and even smart TVs as well as cable and satellite. [ Image credit: © Pixabay / jcfrog-166820/ ]
"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017, © Epsilon Data Management, LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Offline
Online
Trends
Geographies
Worldwide
North America
United States of America

Food Deliverer Thistle Launches Frozen Meal Kits For Infants, Toddlers

February 23, 2017: 12:00 AM EST
Food delivery startup Thistle is launching meal kits for busy parents who want to make nutritious baby foods at home. The founders say available baby and toddler foods are not particularly nutritious, and even the healthier options are over-processed, pureed, watery, and don’t taste like real fruits or veggies. The vacuum-sealed, flash-frozen Thistle meal kits are steamed, pureed and spiced at home. The company specializes in organic, gluten-free plant-based ingredients, but also offers omnivore meals. The main competition is baby foods sold in boxes, pouches, and jars by grocery stores. But a few e-commerce companies deliver kid-friendly meals or meal kits to the home. Though 14 percent of consumers are buying food online (Nielsen), it remains to be seen what portion of the $30 billion baby foods and formula market will shift to e-commerce models. [ Image credit: © Matt Preston ]
Lora Kolodny, "Thistle Launches Meal Kits to Make Nutritious Baby Food at Home", Tech Crunch, February 23, 2017, © AOL Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Canadian Grocery Delivery Service Offers New Ben & Jerry’s Treats Daily

February 21, 2017: 12:00 AM EST
Unilever is using a Canadian grocery delivery service to introduce two dairy-free Ben & Jerry’s frozen dessert flavors: P.B. & Cookies and Coffee Caramel Fudge. Toronto-based Urbery began offering the new flavors before their official store release late last month. A pint of the non-dairy dessert sells for $9.99, and regular flavors sell for $8.99. Urbery’s $4.99 delivery fee is waived if customers order three or more pints. The desserts are purchased on a dedicated website that offers daily delivery between 5 and 10 p.m. in downtown Toronto within 30-45 minutes. [ Image credit: © Ben & Jerry's ]
Chris Powell, "Ice Cream, On-Demand", Canadian Grocer, February 21, 2017, © EnsembleIQ
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
Canada

Walmart Posts Robust Quarterly Sales, But Big Drop In Profit

February 21, 2017: 12:00 AM EST
Walmart’s same-store sales were impressive during the winter holidays, but the company’s e-commerce battle with Amazon is hurting profit. Same-store sales rose 1.8 percent in the quarter that ended January 31, 2017, the tenth consecutive quarterly rise. But profit fell 18 percent as the company pursues its strategic goal of becoming “more of a digital enterprise,” as CEO Doug McMillion put it. Online sales, which included full quarter sales performance from Jet.com, acquired last September, rose 16 percent. E-commerce sales rose 21 percent in the previous quarter. Other downward pressures on profit include plans to raise store workers’ wages and lower prices. [ Image credit: © Walmart ]
Sarah Nassauer, "Walmart Posts Strong Holiday Sales, But E-Commerce Battle With Amazon Pinches Profit", The Wall Street Journal, February 21, 2017, © Dow Jones & Company, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Supermarket Bakeries Ride The Crest Of The Fresh Breakfast Trend

February 21, 2017: 12:00 AM EST
In-store bakeries in supermarkets have one key advantage over other food channels like c-stores and quick service restaurants: their products are baked fresh each morning. Freshness is what attracts foodies and others looking for a unique breakfast experience. Norwalk, Conn.-based Stew Leonard’s bakers, for example, turn on the ovens at its five stores at 3 a.m. every day to make French butter croissants, apple cider doughnuts, and hand-shaped bagels that are boiled and hearth-baked. Currently trendy is anything mini-sized, including mini-croissants and mini-muffins, but also higher grain products like bran muffins and trail mix muffins. In-store breakfast bakery revenue, including sales of bagels, muffins, doughnuts, cinnamon rolls and coffee cake, were up 2.8 percent during the 52 weeks ending December 31, 2016, according to Nielsen. [ Image credit: © Paul Swansen  ]
Julie Gallagher, "In-Store Bakeries Compete for Morning Share", Supermarket News, February 21, 2017, © Penton
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Trends
Geographies
Worldwide
North America
United States of America

Fragrance Brands Are Recruiting Influencers For Digital Ad Campaigns

February 17, 2017: 12:00 AM EST
Some fragrance brands are expanding their partnerships with social media influencers, including YouTube vloggers. For example, Coty invited influencers to the launch event of Marc Jacobs' Divine Decadent scent. Brands are moving away from their previous business model of launching campaigns featuring celebrities. [ Divine Decadent perfume; image credit: © Sephora ]
Homa Zaryouni, "Fragrance Brands Discover Influencers", L2 Daily, February 17, 2017, © L2 Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Carrefour Sues Lidl For Alleged Unfair Business Practices

February 17, 2017: 12:00 AM EST
Carrefour has filed a lawsuit with the Commercial Court of Evry against discount retailer Lidl for alleged unfair commercial practices. According to a report by Challenges, the French retailer is seeking damages for Lidl’s failure to comply with rules regarding promotion of products. Promotion rules require promoted products to remain in all stores for at least 15 weeks.
"Carrefour Takes Legal Action Against Lidl France", European Supermarket Magazine, February 17, 2017, © European Supermarket Magazine
Domains
MARKETING INSIGHT
Retail
Geographies
Worldwide
EMEA
Europe
France

The Body Shop Cuts Ties With The Daily Mail Over Editorial Stance

February 16, 2017: 12:00 AM EST
Citing concerns on The Daily Mail's comments on human rights, L’Oréal-owned beauty retailer, The Body Shop, announced it does not have any partnership with the tabloid and has no plans to advertise with it.  The firm noted that The Daily Mail's editorial stance is going against The Body Shop's "Enrich Not Exploit Commitment" but declined to comment on whether its decision affects other publications, including The Sun and Daily Express, or specifically which editorial stance it was concerned about. The Body Shop had been running voucher promotions on the front page of the Mail and Mail on Sunday. The move comes in the midst of a campaign for ethical advertising by the group Stop Funding Hate which criticized tabloid newspapers over their coverage of Europe's refugee crisis and other social issues. In November, Lego Group also announced it had ended its relationship with the Mail. [Image credit © Stop Funding Hate]
George Bowden , "The Body Shop Becomes Latest Company To Cut Ties With The Daily Mail Over ‘Human Rights’ Concerns", The Huffington Post UK, February 16, 2017, © AOL (UK) Limited
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Online
Geographies
Worldwide
EMEA
Europe
United Kingdom

P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

February 13, 2017: 12:00 AM EST
P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.
Daljit Dhesi, "P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017, © Star Media Group Berhad
Domains
MARKETING INSIGHT
Online
Geographies
Worldwide
Asia-Pacific
Malaysia

Smartphones Will Be The Pillar Of U.K. E-Commerce By 2020

February 10, 2017: 12:00 AM EST
Smartphones are rapidly becoming the technological engine powering e-commerce in the U.K., according to a report from OC&C Strategy Consultants, Google and PayPal. Within three years, mobile purchases will account for two-thirds of e-commerce sales – £43 billion – up from £13.5 billion in 2016. Another £14 billion of online retail will involve a smartphone in product research and price comparison, meaning that 80 percent of all U.K. e-commerce by 2020 will be handled over a smartphone. But despite these forecasts, U.K. retailers lag behind U.S. and Asian competitors in terms of mobile readiness, the report notes.  [ Image credit: © Jason Howie  ]
Paul Skeldon, "Smartphone Shopping to Account for Two Thirds of UK E-Commerce by 2020, says Google, PayPal Study", Internet Retailing, February 10, 2017, © SJP Business Media
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Retail
Trends
Geographies
Worldwide
EMEA
Europe
United Kingdom

Revlon Hires Reinforcements For Social Media Influencer Team

February 8, 2017: 12:00 AM EST
Beauty brand Revlon is expanding its team of social media influencers, including Gigi Gorgeous, who has 2.2 million Instagram followers; Kandee Johnson, with 1.5 million followers; and Sabrina Carpenter, with 10.7 million followers. With each influencer having a different audience, Revlon hopes the expanded team will help broaden its social media reach.
Allison Collins, "Revlon Adds Disney Star, YouTube Masters to Influencer Program", Women’s Wear Daily, February 08, 2017, © Penske Media Corporation
Domains
MARKETING INSIGHT
Online
Geographies
Worldwide
North America
United States of America

Effective Social Media Involvement Of Super Bowl 51 Fans Stretched Ad Dollars

February 7, 2017: 12:00 AM EST
Interactive ad strategy – use of live-streams, paid social advertising, and giveaways – were the hallmarks of successful social media and mobile campaigns for several Super Bowl 51 advertisers. Especially effective was PepsiCo’s Lady Gaga halftime show strategy for its Pepsi Zero soft drink, but Budweiser, casual dining chain Buffalo Wild Wings, and Snickers were also able to stretch their airtime ad dollars using social media. Pepsi sponsored a number of giveaways during the game in which football fans who were social media users could interact with Pepsi sites up to halftime. They were then given a chance to win merchandise by re-posting Pepsi’s tweets.   [ Image credit: © PepsiCo ]
Brielle Jaekel, "How Pepsi was One of Few to Leverage Mobile for Super Bowl LI", Mobile Marketer, February 07, 2017, © Napean LLC
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Royal Ahold, Delhaize Grocery Brands Restructure To Focus On Local Markets

February 6, 2017: 12:00 AM EST
The constituent companies of Royal Ahold Delhaize are embarking on a year-long restructuring program to strengthen their retail grocery brands – Giant Foods, Giant/Martin’s, Stop & Shop, Peapod, Hannaford, and Food Lion – by consolidating business support services while tailoring commercial strategies to local markets and communities. The more localized brand-centric strategies of Ahold USA and Delhaize America will include dedicated resources such as category merchandising, assortment, pricing, promotions, marketing and format teams. The parent company said the restructuring will be completed by early 2018. It also announced that the Stop & Shop New York Metro and Stop & Shop New England divisions will be consolidated.   [ Image credit: © Royal Ahold Delhaize ]
"Ahold USA and Delhaize America announce plans to further strengthen brands ", News release, Royal Ahold Delhaize, February 06, 2017, © Roral Ahold Delhaize
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
EMEA
United States of America
Europe
Netherlands

Walmart Ups Ante In Fight With Amazon By Abandoning ShippingPass

February 1, 2017: 12:00 AM EST
To stay competitive with Amazon, Walmart is ditching its $49-a-year two-day shipping subscription, dubbed ShippingPass, and replacing it with free shipping for purchases over $35. In doing so, the retailer is acknowledging that free two-day shipping is now the standard in online shopping. The new strategy takes aim at Amazon’s highly successful Prime offer, which offers free two-day shipping for an annual $99 subscription fee. Data from Cowen and Company show that by November 2016, almost half of U.S. Internet users were living in a household with a Prime subscription. Some observers speculate that Walmart’s battle with Amazon will lead to even more tactical moves, such as deep discounting. [ Image credit: © Walmart ]
Yory Wurmser, "Walmart Challenges Amazon with New Shipping Plan", eMarketer, February 01, 2017, © eMarketer Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

For Consumers, Premium Signifies More Than Just A Higher Price

February 1, 2017: 12:00 AM EST
A Nielsen survey finds that consumers globally are willing to spend as much as 20 percent more for the quality and performance of premium items in any CPG category. The result of this trend is that premium FMCG products in many countries often outsell less expensive products. For example, between 2012 and 2014, the premium segment grew 21 percent in Southeast Asia, which is more than double the rate of the mainstream and value tiers. Survey respondents indicated that premium doesn’t just mean higher price: only 31 percent said price defined premium. Instead, they said premium signifies exceptional quality and performance. [ Image credit: © Wikimedia ]
Rose Anthony, "Sales of Premium CPG Products Increase around the World", CPG Matters, February 01, 2017, © CPG Matters
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Retail
Trends
Geographies
Worldwide
North America
United States of America

Walmart Launches Free Two-Day Shipping For US Customers

February 1, 2017: 12:00 AM EST
Walmart launched a two-day shipping service across the US. Aimed at improving customer experience online, the service is available with a minimum purchase of $35, compared with the $50 threshold for Shipping Pass, the retailer’s previous home delivery service. Unlike Amazon’s Prime program, which costs $99 in annual fee, Walmart’s two-day shipping comes with no membership fee.
Stewart Samuel, "How Walmart is Aiming to Build Ecommerce Loyalty", Retail Analysis, February 01, 2017, © The Institute of Grocery Distribution and IGD Services Limited
Domains
MARKETING INSIGHT
Online
Retail
Geographies
Worldwide
North America
United States of America

A Better Customer Experience Is A Major Marketing Priority These Days

January 31, 2017: 12:00 AM EST
Improving the customer experience in all marketing channels – making it seamless and connected – is a top priority among retailers and manufacturers because it leads to higher sales. Seventy-one percent of business execs ranked improving customer experience higher than increasing revenue, reducing costs, or other traditional goals, a Forrester survey found. Consumer behaviors, expectations, and demands continue to rise, and they are especially influenced by personalization, good prices, and efficient fulfillment. Improving customer experience is important in all channeles because: 94 percent do research online before visiting a store; 81 percent have looked up inventory on a retailer’s website, 80 percent won’t visit a store if product availability isn’t shown; 93 percent have reviewed product ratings before purchasing; and 57 percent said loyalty often drives a purchase.  [ Image credit: © Wikipedia  ]
"Consumer Trends Report - 2017 Edition ", Report, Kibo, January 31, 2017, © Kibo Software, Inc
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Research
Retail
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom

British Ad Agency To Handle All Of Walgreens Boots Communications

January 31, 2017: 12:00 AM EST
The WPP communications services group will develop multiple marketing and communications for Walgreen Boots Alliance’s retail and wholesale businesses, and its health and beauty brands. WPP will provide traditional and digital advertising, media management, promotion and relationship marketing, and media relations. The group, which is based in London, U.K., will open hub offices in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.  [ Image credit: ©  Walgreens Boots Alliance ]
"Walgreens Boots Alliance and WPP announce global marketing and communications partnership", News release, Walgreens Boots Alliance, January 31, 2017, © Walgreens Boots Alliance, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom

Walmart Readies Hollywood-Theme Ads For Oscars Broadcast

January 26, 2017: 12:00 AM EST
Walmart is launching three 60-second advertisements created for broadcast during the Academy Awards on ABC. Marking the retailer's first appearance during the event, the ads are based on a Walmart receipt featuring bananas, paper towels, batteries, scooter, wrapping paper, and video baby monitor. Walmart is working with movie directors Antoine Fuqua and Marc Forster and filmmaking partners Seth Rogen and Evan Goldberg.
Jack Neff, "Walmart Goes Hollywood, Tapping Star Directors for Oscars Campaign", Advertising Age, January 26, 2017, © Crain Communications
Domains
MARKETING INSIGHT
Campaigns
Retail
Geographies
Worldwide
North America
United States of America

E-Retailers And CPG Manufacturers Need To Prepare For Strong Growth Now

January 24, 2017: 12:00 AM EST
E-commerce today accounts for only a small portion of consumer packaged goods (CPG) sales, with the food and beverage sector lagging somewhat behind non-food. But both sectors are set for strong growth, according to IRI. Over the next five years, CPG e-commerce will average 10 percent of industrywide sales. Digital is expected to play a major role in influencing that sales growth, and will drive as much as 77 percent of all retail sales generally, representing about $2 trillion. E-retailers are rapidly laying the groundwork for growth, with Amazon leading the way. Meanwhile, CPG manufacturers could grow online sales by up to 150 percent by building a strong online presence and earning shopper awareness. [ Image credit: © Jason Howie  ]
"Build, Drive and Earn E-commerce Growth for Retail Success", Report, IRI Worldwide, January 24, 2017, © IRI Worldwide
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Research
Retail
Trends
Geographies
Worldwide
North America
United States of America

Sales Boost From All-Day Breakfasts At McDonald’s May Have Been Only Temporary

January 24, 2017: 12:00 AM EST
As same-store sales at McDonald’s sag, some observers conclude that all-day breakfasts are losing their drawing power, at least in the U.S. Earnings beat Wall Street estimates last quarter, but sales fell 1.3 percent. Does the giant fast-food company have an ace up its sleeve to pull financial performance out of a tailspin? Technology, including touchscreens and mobile ordering, may help. But analysts aren’t sure how long that will take to pay off, especially in the face of a nationwide restaurant slowdown. European financials are brighter: same-store sales ticked upward by 2.7 percent, easily beating analysts’ predictions of a 1.4 percent increase. Profit was $1.44 a share globally in the period, beating predictions by 0.03 percent. [ Image credit: ©  McDonald's ]
Craig Giammona, "McDonald’s All-Day Breakfast Push No Longer Fueling Growth", Bloomberg, January 24, 2017, © Bloomberg L.P.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
North America
EMEA
United States of America
Europe

Jif Launches First Australian Ad In 19 Years

January 23, 2017: 12:00 AM EST
Unilever's household cleaning brand, Jif, launched its first Australia-targeted advertisement in 19 years. Created by Zoo Group Sydney, the ad seeks to reposition the brand in the Australian market and help it appeal to younger consumers. It comes with the tagline “Don't leave it, Jif it.”
Zoe Samios , "Unilever’s Jif launches first Australian ad in 19 years with aim to end BBQ neglect", Mumbrella, January 23, 2017, © Focal Attractions Pty Ltd.
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Australia
<< < 1 2 3 4 5 6 7 8 9 > >> Total results: 433
Developed by Yuri Ingultsov Software Lab.