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Estee Lauder Selling Direct In London Pop-Up Christmas Store

December 5, 2016: 12:00 AM EST
As beauty brands seek new ways to get closer to consumers, Estée Lauder has opened a pop-up store, at its head office in central London for the lead up to Christmas. The shop is selling limited edition items from its best-known brands, such Bumble & Bumble, Estée Lauder, Origins and La Mer. The pop-up is also hosting a number of beauty workshops. [ Image credit: © Blend ]
Kim Benjamin , "Estee Lauder opens Christmas pop-up", Event Magazine, December 05, 2016, © Haymarket Media Group Ltd.
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In LatAm, Direct Sales Struggles In Face Of Multiple Challenges

December 5, 2016: 12:00 AM EST
Reach of direct selling in LatAm, traditionally its strongest market, is falling and now stands at a three-year low. Today, over 62 million households in the region buy from door-to-door reps but this is down from a high of about 64 million. Its popularity has been hit by the rise of convenience stores but especially drugstores that are proving the preferred channel for many consumers, notably 70% in Peru and 55% in Columbia. Investment in and reinvention of drugstores is capturing consumers – they can test and compare products in the store, pay by more options and get advice from instore advisors. Online is also taking share with consumers attracted by its range of products, price and convenience. Mary Kay is one player that is managing to buck the trend. Its investments to modernize, better reward reps and an online support channel have enabled it to grow penetration over 80% in the last three years. [Image Credit © Mauricio Sato Photography ]
Cecilia Alva, "LatAms' favorite channel faces new challenges", Kantar Worldpanel, December 05, 2016, © Kantar Worldpanel
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Ulta Target Millennials With AR App, Seeking To Make Buying Fun And Interactive

December 2, 2016: 12:00 AM EST
Online sales for Ulta Beauty continue to grow strongly –Q3 online sales rose 59.3% from $46.2 million to $73.6 million, and now comprise 6.5% of total sales, up from 5.0% last year.  Some two-thirds of traffic is coming via mobile and the company is seeking to play to this with the launch of Glam Lab, an iOS and Android app that lets shoppers virtually try out products before buying them. Users upload a selfie or choose a model with a similar complexion then choose the products and shades to test.  “It’s a great thing for millennials who wanted to have a more interactive experience,” said CEO Mary Dillon.  Hints of the company’s intent came clear in October when it filed a trademark for Glam Lab that would be a multi-platform application that would include augmented reality.  [ Image Credit © Ulta Beauty ]
 
 

 
Matt Lindner, "Ulta Goes Glam on Mobile", Internet Retailer, December 02, 2016, © Vertical Web Media
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London Shoppers Can Get Estee Lauder Purchases Delivered In An Hour

December 1, 2016: 12:00 AM EST
Shoppers in London won’t have to wait long for Estée Lauder products they buy this Christmas. The Estee Lauder Companies is to launch on Facebook’s Messenger service in the UK, enabling it to deliver in an hour within London, according to a report in The Telegraph, and will also open a pop-up shop near its London headquarters on Mortimer Street. The Messenger bot communicates with customers using artificial intelligence, and the customers can choose an instant courier within London. The company is embracing digital and recently established a mentoring program for senior managers to learn about social media from younger employees. [ Image credit: © David Ryle ]
Gurjit Degun, "Estee Lauder launches on Facebook Messenger for 60-minute deliveries", Campaign Live, December 01, 2016, © Haymarket Media Group Ltd.
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Marketers Must Rethink Their Approach For Gen-Z Consumers

December 1, 2016: 12:00 AM EST
As the end of the year approaches, it’s time for predictions for the coming year, and Kantar Millward Brown have weighed in with their thoughts on how companies  will have to market to Generation-Z, the post-Millennials group. This group wants creative content led by mobile, and marketers will have to create strong brand experiences for them, including sophisticated and brand-centric programmatic targeting, rather than more intrusive media that risks ad blocking. Kantar Millward Brown provides six takeaways: brands will re-think for the digital space, emphasizing issues such as authenticity and transparency; brand experience is increasingly key; content marketing will gain momentum, particularly on mobile, with marketers innovating and experimenting in content and formats; advertisers and their agencies will need more sophisticated and blended targeting approaches to drive brand effectiveness; the advertising industry will be forced to respond to ad blocking; and advertisers and agencies will be given more opportunity to leverage media synergies. [ Image credit: © Graham Winterbottom Photography ]
"Media & Digital Predictions 2017", Kantar Milward Brown, December 01, 2016, © Kantar Milward Brown
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Unilever Applies Zero-Based Budgeting To Adjust Operational Margins

November 30, 2016: 12:00 AM EST
Unilever says it is further applying zero-based budgeting to reset its operating margin goals. The new target for the “core operating margin” will be between 40 and 80 basis points a year from 2017 to 2019. The company’s current goal is annual growth of 20 to 40 basis points. CFO Graeme Pitkethly said the company will continue to improve the mix of the business with “margin-accretive innovation” and a focus on margin in the ice cream and home-care categories. Zero-based budgeting cost savings and savings from organizational changes should be about €1 billion by 2019. [ Image credit: © Unilever ]
Dean Best, "Unilever Sets New Margin Target with Help from Zero-Based Budgeting", Just-Food, November 30, 2016, © just-food.com
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Beauty And Personal Care Brands Recognized For Mobile Marketing Innovation

November 17, 2016: 12:00 AM EST
Beauty and personal care companies were among the list of those with campaigns presented with The Mobile Marketing Association’s 2016 Smarties awards. Silver in the Global – Mobile App category went to Unilever’s Dove brand for ‘Love Your Curls Emojis’. Sally Hanson, a Coty brand, won bronze in the same category for its ManiMatch app, a nail polish makeover tool. In the Latin America region, L’Oréal captured Programmatic category gold and Location-Based silver for its Ralph Lauren Polo Red Fragrances campaign for the travel retail channel.  [ Image credit: © Maskot ]
Deanna Utroske, "Beauty and personal care brands celebrated for mobile marketing innovation", Cosmetics Design, November 17, 2016, © William Reed Business Media SAS
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Boots Launches 2016 Christmas Campaign Highlighting Working Women

November 8, 2016: 12:00 AM EST
Retail company Boots launched its “The gift of beauty” marketing campaign for Christmas 2016. Highlighting working women, the campaign focuses on those who have to work on Christmas day and support their communities instead of celebrating the holiday. Also, the ad features two women, including a paramedic, talking about their experiences.
Rachel Gee , "Boots takes emotional route with Christmas ad celebrating working women", Marketing Week, November 08, 2016, © Centaur Communications Ltd
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Signal Toothpaste Brand Launches First Facebook Messenger Campaign

November 7, 2016: 12:00 AM EST
Unilever's toothpaste brand Signal launched “Little Brush Big Brush,” the brand's first Facebook Messenger campaign. Using a 21-day behavioral change program, the campaign aims to help families with children to develop improved toothbrushing habits. Also, the campaign delivers its core message using 21 designed-for-children animated videos featuring animal characters.
Alex Spencer, "Unilever’s Signal Uses Facebook Messenger for 21-day Behaviour Change Campaign", Mobile Marketing, November 07, 2016, © Dot Media
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Fluid Ads Wins Top Honors In Competition For “Next Big Thing” In Ad Technology

November 7, 2016: 12:00 AM EST
Unilever and marketing/advertising expo Ad:tech conducted a contest during the early November event to determine “The Next Big Thing” in advertising technology. The winner among 15 finalists was Fluid Ads, which demonstrated a technology that allows brands and agencies to create HTML5 multi-shape, multi-device ads in a matter of seconds. The technology was able to deliver in real-time 480 dynamic ads in five minutes – more than one a second. Product Director Dan Cohen created a dynamic campaign for Unilever food spread Marmite by shifting the messages and images to target different days of the week and times of the day. [ Image credit:© Fluid Ads ]
"Fluid Ads – Winners of ad:tech and Unilever's Next Big Thing 2016", News release, Fluid Ads, November 07, 2016, © Fluid Ads
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New Products, Novel Marketing From Hormel Bacon

October 31, 2016: 12:00 AM EST
Hormel unveiled new bacon products that include low-sodium sea salt and double smoked varieties. The new offerings come in 16-ounce single packs, 24-ounce stack packs and 9.5-ounce fully-cooked packs. The company says additional flavors in the “Black Market” family will be available soon. An innovative marketing gimmick involves the opportunity for users to experience the new products in virtual reality by visiting www.BlackLabelBacon.com on a smart phone and positioning the phone in front of their eyes.  The virtual reality experience includes a Dark Woods, a Volcano, a Salty Sea and the darkness of Outer Space where bacon can be purchased.
"Hormel Black Label Bacon Introduces the Black Market", News release, Hormel Foods, October 31, 2016, © Hormel Foods Corporation
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Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

October 20, 2016: 12:00 AM EST
Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.
Rebecca Stewart, "Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016, © Carnyx Group Ltd
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The Body Shop Opens First Pop-Up Store In Canada

October 20, 2016: 12:00 AM EST
Beauty retailer The Body Shop opened a pop-up store in Toronto’s Yorkville neighborhood, the company’s first in Canada. Designed for testing new installations and activations and promote holiday gifts, the store features iPad tablets that display videos highlighting the retailer’s Bio Bridges rainforest awareness program. Also, the store includes an installation for Body Butter products that tells stories about the company’s partnerships with community-based suppliers of shea nuts and other materials.
Rebecca Harris , "The Body Shop pops up in Yorkville", Marketingmag, October 20, 2016, © Rogers Media Inc.
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Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

October 18, 2016: 12:00 AM EST
Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.
Lindsay Stein, "Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016, © Crain Communications
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Colgate Collaborates With Country Music Association Awards To Launch Social Media Campaign

October 17, 2016: 12:00 AM EST
Colgate has partnered with the Country Music Association Awards to launch a campaign featuring country singer Jana Kramer. As part of the celebration of the 50th edition of the CMA awards, the brand is working with Kramer for a two-week social media campaign. Fans of country music can interact with Kramer during the campaign period through various ways, including video tips, live chats, and a Snapchat scavenger hunt.
Danny Parisi, "Colgate Scavenger Hunt Initiates Digital Meet-And-Greet for Country Music Fans", Mobile Marketer, October 17, 2016, © Napean LLC
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Lifebuoy Marks 2016 Global Handwashing Day With High 5 Campaign

October 14, 2016: 12:00 AM EST
Unilever's Lifebuoy soap brand launched “High 5 for Handwashing,” a campaign promoting child health by encouraging people to wash their hands. Part of the company's 2016 Global Handwashing Day celebrations, the campaign seeks to highlight the importance of good hygiene habits, including washing hands with soap. With about 1.4 million children dying from diarrhea or pneumonia every year, Lifebuoy aims to reach 1 billion people with handwashing messages by 2020 through its Help a Child Reach 5 campaign.
"Lifebuoy celebrates Global Handwashing Day with a ‘High 5’", Unilever, October 14, 2016, © Unilever
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Mobile Ads Work Hand-In-Glove With TV To Increase FMCG Purchase Intent

October 11, 2016: 12:00 AM EST
An advertising experiment that involved the Pond’s skin cream brand has confirmed that TV ads supplemented and reinforced by mobile ads are more effective in delivering “an experiential element” that improves purchase intent. Unilever worked with InMobi and Mindshare to test the hypothesis that multi-screen ad campaigns – TV plus smartphone – would be more effective than just TV alone in moving the skin cream product. The hypothesis proved correct: the mobile ad boosted purchase intent by 50 percent and interest in the product by 15 percent when the mobile ad was seen after the TV commercial.
Charlotte McEleny, "Synching mobile ads to TV creative improves purchase intent, finds Unilever", The Drum, October 11, 2016, © Carnyx Group
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National Advertisers Seek Multicultural Help In Improving Marketing

October 10, 2016: 12:00 AM EST
The trade group that represents companies that spend a total of $300 billion a year on national brand advertising announced an alliance of senior “thought leaders” from the African American, Hispanic, Asian, and LGBT communities to develop a blueprint for multicultural marketing in the U.S. The Association of National Advertisers says the new Alliance for Inclusive & Multicultural Marketing (AIMM) would facilitate brand marketing to diverse racial and cultural groups. Among the specific goals of the AIMM: share multicultural marketing examples; drive ROI, primarily through marketing effectiveness; disseminate best practices of multicultural and diverse demographic segments; and through a robust communications program; and create unique marketplace experiences providing insights into the multicultural arena.
"ANA Forms New Multicultural Marketing Alliance", News release, Association of National Advertisers, October 10, 2016, © Association of National Advertisers
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FMCG Marketers Are Catching On To The Power Of Facebook’s Resources

October 7, 2016: 12:00 AM EST
Facebook not only offers FMCG marketers a treasure trove of online customer data, it offers targeted ad solutions and insight tools for a wide range of products. Big FMCG marketers like Procter & Gamble, Reckitt Benckiser and L'Oreal have made use of Facebook’s resources to boost sales of products like razors, condoms, and hair removal cream. Reckitt used Facebook to target Indian men with cricket-themed condom ads. Last March, Facebook worked with Nielsen on a month-long test in two Indian cities for a L'Oreal acne wash. Media ads were shown in both cities, but only one (Kolkata) saw Facebook mobile ads targeting 18- to 34-year-olds. Sales of the product in Kolkata more than doubled.
Anumeha Chaturvedi, "Marketers find a gold mine in Facebook’s data trove", Economic Times, October 07, 2016, © Bennett, Coleman & Co. Ltd.
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Walgreens’ New Beauty Club Rewards Members With Purchase Points

October 4, 2016: 12:00 AM EST
Drug store chain Walgreens has launched a beauty club for cardholders that provides rewards for purchasing select cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath products. Customers who sign up for the Beauty Enthusiast club will also have chances to receive free samples, promotions, coupons, special beauty offers, new product information and “expert tips” during the year. Club members will also receive 5,000 Balance Rewards points for every $50 spent on beauty and personal care products.
"Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast", News release, Walgreens, October 04, 2016, © Walgreens
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Dove Launches Campaign Highlighting Real Beauty In Portugal

September 30, 2016: 12:00 AM EST
Dove launched the “Real Beauty Beats” marketing campaign in Portugal. Created by production house Black Ship for Dove Portugal, the campaign features men and their reactions when describing different women displayed on a screen. Two days after the video was posted on YouTube, it has earned more than 400,000 views and another 430,000 on Facebook.
"Dove proves real beauty trumps eye candy", Marketing Interctive, September 30, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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Unilever Shifts Focus On Creating Content In-House

September 29, 2016: 12:00 AM EST
Unilever has partnered with agency Oliver to create U-Studio, an in-house content creation unit. U-Studio will collaborate with U-Entertainment, another in-house unit for creating “passions content,” the company said. According to the company, it aims to offer “seek-out content” for consumers who are avoiding “interruption-based advertising.”
Simon Gwynn , "Unilever plots in-house branded content division ", Campaign India, September 29, 2016, © Haymarket Media Group Ltd.
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Unilever Launches Campaign For Lifebuoy Hand Sanitizers In Singapore

September 29, 2016: 12:00 AM EST
Unilever Singapore collaborated with Moove Media to launch Lifebuoy Infection Alert System, a marketing campaign for the Lifebuoy brand of hand sanitizers. As part of the campaign, hand sanitizers were placed at eight MRT stations along SBS Transit's Downtown Line and North East Line railways. With commuters' response characterized as encouraging, the campaign allowed consumers to try the products and have a favorable impression of them.
Vivienne Tay, "Lifebuoy dishes out free hand sanitisers to keep your hands clean", Marketing-Interactive.com, September 29, 2016, © Marketing-Interactive.com
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Shiseido Launches Line Of Skin-Whitening Products Aimed At Prestige Beauty Market

September 27, 2016: 12:00 AM EST
Shiseido plans to launch its Shiseido White Lucent Total Brightening Day & Night Set line of skin-whitening products to the travel retail market. Part of the company’s efforts to expand its prestige beauty business, the range will include White Lucent All Day Brightener SPF 36, Micro Targeting Spot Corrector, and MultiBright Night Cream, all in 50ml packages. According to the company, the White Lucent range comes with a formulation that includes Double Strike PROApproachx2 brightening technology.
Clare Austin, "Shiseido Travel Retail sets sights on prestige beauty market", The Moodie Davitt Report , September 27, 2016, © The Moodie Davitt Report
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Gucci Guilty Launches Campaign Featuring Jared Leto

September 26, 2016: 12:00 AM EST
Gucci launched a marketing campaign featuring actor Jared Leto and fashion models Julia Hafstrom and Vera Van Erp for its fragrance master brand Gucci Guilty. Believing that sexy sells, the company adopted the film campaign, shot by Glen Luchford, and features highly sensual and sexual scenes. Launched in 2010, the Gucci Guilty brand is aimed at the “young, social-networking consumer.” Gucci's bestselling fragrance, the brand has the US, Asia, the UK, global travel retail, and the Middle East as its important markets.
Jennifer Weil, "Jared Leto Stars in New Gucci Fragrance Ad Campaign", Los Angeles Times, September 26, 2016, © Los Angeles Times
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Nina Ricci Launches Campaign Featuring Models And Best Pals

September 26, 2016: 12:00 AM EST
French fashion brand Nina Ricci launched a marketing campaign for its Nina brand of perfume. As part of the campaign, the brand has recruited fashion model Monika Jagaciak to join her best friend and fellow model Frida Gustavsson. Filmmaker Gordon Von Steiner directed the “Nina & Luna” commercial, which highlights the models' real-life friendship as a selling point.
Sarah Jones, "Nina Ricci Tells Friendly Tale to Promote Companion Fragrances", Luxury Daily, September 26, 2016, © Napean LLC
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The Body Shop Launches Campaign Promoting Tea Tree Skincare Line In Asia

September 23, 2016: 12:00 AM EST
Beauty retailer The Body Shop launched a digital marketing campaign in the Asia-Pacific region. Created in partnership with social and mobile agency KRDS Singapore, the campaign promotes the company’s Tea Tree line of skincare products and highlights effective skincare habits.
Monisha Rao, "The Body Shop Battles Blemishes in Latest Digital Push", Marketing Interactive, September 23, 2016, © Marketing magazine Online Web pages
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Dettol Launches 2016 Handwashing Campaign In Nigeria

September 16, 2016: 12:00 AM EST
Dettol launched a global campaign aimed at promoting handwashing in 19 countries. Part of the company's 2016 Global Handwashing Day celebrations, the campaign also seeks to educate millions of people about the importance of handwashing with soap as a means of preventing diseases and save lives. In Nigeria, Dettol has educated more than 6 million children and their parents about handwashing since 2010, the company said.
Mitchelle Okuku, "Dettol aims to educate millions on Global Handwashing Day", NAIJ, September 16, 2016, © NAIJ.COM
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L'Oreal Paris Launches Campaign Promoting Casting Creme Gloss Hair Coloring Products In India

September 15, 2016: 12:00 AM EST
L'Oreal Paris launched a marketing campaign for its Casting Creme Gloss range of hair coloring products in India. With actress Sonam Kapoor as brand spokesperson, the campaign encourages women to be adventurous and try coloring their hair. McCann Erickson (India) created the campaign.
"We Want to Motivate Women to Discover the Sheer Joy of Colouring Hair: Raagjeet Garg, L'Oreal Paris", AdAge India , September 15, 2016, © Times Internet Limited
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PepsiCo Launches Hispanic Heritage Marketing Program For Its Briskmode Iced Tea

September 15, 2016: 12:00 AM EST
PepsiCo’s Briskmode iced tea brand is observing Hispanic Heritage month in the U.S. with a marketing program that gives aspiring artists a way to express the personal meaning of their cultural background through art, music and fashion design. The #Briskmode Accelerator Program is also sponsoring an online contest where participants can submit art, music and fashion designs to win a trip to Long Beach, Calif. There the five winners-y can visit the first ComplexCon, a curated festival and exhibition November 5 – 6.
"Brisk® Iced Tea Launches #BriskMode Accelerator Program in Celebration of Hispanic Heritage Month", News release, PepsiCo, September 15, 2016, © PepsiCo
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Lion Uses Creative Ways To Expand Market Share Of Charmy Magica Brand Of Kitchen Detergents In Japan

September 13, 2016: 12:00 AM EST
Japanese manufacturer Lion is using creative marketing strategies to increase its brand Charmy Magica's share of the kitchen detergent market from its current 5 percent. Employing differentiation, the brand launched the Magic Anti-bacterial+ and Magic Fragrance-free kitchen detergents, which come with features that consumers wanted. With actor Koji Yakusho as its brand ambassador, Charmy Magica aims to convince consumers that “something new has appeared” in the market dominated by Procter & Gamble and Kao.
"Improbably, Lion builds affinity for detergent", Campaign Asia, September 13, 2016, © Haymarket Media Group Ltd.
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L'Oreal Luxe Uses Flower-Themed Taxi To Sell Fragrance

September 7, 2016: 12:00 AM EST
L'Oreal Luxe unveiled the Flowerbomb Taxi to launch an advertising campaign for its Viktor & Rolf fragrance. Created by advertising agency The Persuaders, the taxi comes with a branded pink exterior and with the interior featuring pink suede upholstery and flowers. According to the company, the taxi will be used to transport online influencers and beauty bloggers.
Kim Benjamin, "In Pictures: L'Oreal Luxe Creates Flowerbomb Taxi to Promote Fragrance", Event Magazine, September 07, 2016, © Haymarket Media Group
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Unilever UK Launches Campaign For Bright Future

September 1, 2016: 12:00 AM EST
Unilever is launching its Bright Future marketing campaign in the UK. Aimed at highlighting how its brands can help “make the world a better place,” the campaign features the film “So Long Old World.” Among the brands highlighted are Domestos and its efforts to help 5 million people have access to toilets, Persil and its support for providing 10 million children with education, and Dove and its campaign to help 19 million people have stronger self-confidence. Bright Future is at the core of the company's Sustainable Living Plan, Unilever said.
"Unilever unveils new TV and digital Bright Future campaign in the UK", Unilever, September 01, 2016, © Unilever
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Photo Of Urban Decay's Razor Sharp Eyeliners Causes Tempest On Twitter

August 27, 2016: 12:00 AM EST
Urban Decay posted on Twitter a picture of its Razor Sharp Eyeliners line of eyeliners. Immediately, the photograph caused a public debate on social media, with some Twitter users claiming the picture referenced self-injury. Other users of the online platform claimed, however, that the uproar was an overreaction.
Victoria Jowett, "Urban Decay Came Under Fire For an Ad That Allegedly References Self-Harm", Cosmopolitan, August 27, 2016, © Hearst Communications, Inc.
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Clinique For Men Readies Campaign Aimed At Promoting Skincare

August 25, 2016: 12:00 AM EST
Clinique for Men plans to launch a marketing campaign in September 2016. Featuring South Korean-American actor Daniel Dae Kim and UK author and photographer Levison Wood, the #behindtheface campaign will also have a third brand ambassador to be revealed with a new product launch in April 2017. According to VP of skincare marketing Julien Moignard, the time is right for a campaign aimed at men, with studies revealing they are more interested in caring for their skin than men were 10 years ago.
Ellen Thomas , "Clinique for Men Squads Up With New Global Campaign", Women's Wear Daily, August 25, 2016, © Fairchild Fashion Media
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Old Spice Presents Denver Broncos Linebacker Von Miller As Brand Ambassador

August 23, 2016: 12:00 AM EST
Old Spice named Denver Broncos linebacker Von Miller as brand ambassador for its Hardest Working Collection line of antiperspirants and deodorants. According to the brand, Miller fits perfectly Old Spice's theme as the “manliest grooming brand on the planet.” Old Spice's Hardest Working Collection range includes the Sweat Defense Anti-Perspirant, Odor Blocker Anti-Perspirant, and Dirt Destroyer Body Wash.
"Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Working Collection", Procter & Gamble, August 23, 2016, © Procter & Gamble
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Procter & Gamble Names U.S. Olympic Champion Gymnast Crest And Orgullosa Ambassador

August 18, 2016: 12:00 AM EST
Procter & Gamble named U.S. Olympic gymnastics gold and silver medalist Laurie Hernandez as ambassador for the Crest oral care brand and the Orgullosa Latina-empowerment program. As part of the campaign, Hernandez and her mother will appear on August 19, 2016, at the company's Family Home in Rio. Hernandez is the first U.S.-born Latina to make it to the U.S. women's gymnastics team since 1984.
"Laurie Hernandez, U.S. Olympic Gymnastics Champion, Joins the P&G Family as Crest® and Orgullosa Ambassador", Procter & Gamble, August 18, 2016, © Procter & Gamble
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Carolina Herrera Launches Good Girl Perfume With Campaign Daring Girls To Be Bad

August 16, 2016: 12:00 AM EST
Carolina Herrera introduced its Good Girl brand of perfume by launching a campaign featuring fashion model Karlie Kloss. As part of the campaign, Kloss appears on a video portraying a Good Girl as somebody who does not feel guilty for “disturbances” caused by her appearance. Also, a website features additional information about the brand.
Sarah Jones, "Carolina Herrera Fragrance Effort Dares Good Girls To Try Bad Decisions", Luxury Daily, August 16, 2016, © Napean LLC
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Impulse Partners With YouTube Fashionista To Launch Campaign

August 15, 2016: 12:00 AM EST
Unilever's body-spray brand Impulse partnered with YouTube blogger Leanne Lim-Walker for its latest campaign, which aims to promote the brand's “Live Life on Impulse” tagline. Running on both TV and online, the campaign will see Lim-Walker taking on a number of challenges designed to help her “discover new experiences spontaneity.” Produced by TMW Unlimited the ad video will be supported by an online hub designed to give Lim-Walker's fans the chance to live an “Impulse”-driven life.
Rebecca Stewart, "YouTuber Leanne Lim-Walker fronts campaign for Unilever's Impulse brand", The Drum, August 15, 2016, © Carnyx Group Ltd
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Herbal Essences Launches Free Haircut Campaign In UK

August 15, 2016: 12:00 AM EST
Procter & Gamble's haircare brand Herbal Essences launched the “Free Haircut” summer marketing campaign in the UK. Consumers can avail themselves of a free haircut, which includes a wash and blow dry, when they buy any two bottles of 400ml bottles of Herbal Essences shampoo or conditioner in one transaction. Running until October 31, 2016, the promotion covers all Herbal Essences product lines, including Hello Hydration, Dazzling Shine, and Ignite My Colour.
"Herbal Essences launches ‘Free Haircut’ promotion", Talking Retail, August 15, 2016, © TalkingRetail.com
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Dove Launches Searching Phase Of Real Beauty Campaign In Australia

August 15, 2016: 12:00 AM EST
Unilever's skincare brand Dove launched the Searching edition of its Dove Campaign for Real Beauty global marketing campaign in Australia. According to the company, the campaign aims to highlight that online search queries by young girls about negative body images, cosmetic surgery, and eating disorder are increasing. Unilever senior brand manager Tessa Black said the campaign also aims to ensure that today's young girls will grow with positive views of how they look.
Sheila Shayon , "Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia", BrandChannel, August 15, 2016, © Interbrand
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Procter & Gamble Launches Twitter Campaign Aimed At College Students

August 15, 2016: 12:00 AM EST
Procter & Gamble launched a mobile marketing campaign on social media platform Twitter aimed at college students. Part of the company's efforts to enlist social media influencers and bloggers, the #CollegeSpeak Twitter party invites college students to join the promotion for a chance to win a gift card. P&G recruited teenage bloggers Caroline Yauck of Citrus & Style and Frannie Acciardo of The Blonde Prep to write sponsored contents describing their favorite P&G shower essentials. While P&G is expanding its presence on photo-heavy and short-post social media platforms, the company is reducing its reliance on Facebook's targeted-marketing features.
Alex Samuely, "P&G shakes up social targeting strategy with college-centric Twitter party", Mobile Marketer, August 15, 2016, © Napean LLC
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Procter & Gamble Announces Review Of UK Media Account

August 12, 2016: 12:00 AM EST
Procter & Gamble announced a full review of its media account in the UK. Current media agency Starcom is owned by Publicis Groupe, which lost a big part of P&G's $2.7 billion media account in the US to Omnicom's Hearts & Science network. P&G is the second-largest advertiser in the UK.
"P&G calls full-on media review of £210m UK account", More About Advertising, August 12, 2016, © More About Advertising
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Vosene Kids Launches Campaign For DreamWorks Animation's Trolls Movie

August 8, 2016: 12:00 AM EST
Vosene Kids partnered with DreamWorks Animation to launch a campaign for the movie “Trolls.” Highlighted by packaging-focused promotion, the campaign will be supported by PR, social media, outdoor advertising, and in-store activations. Starting in August 2016, the haircare brand will launch limited edition packs featuring Trolls characters.
Fiona Briggs, "Vosene Kids launches hair-raising collaboration with DreamWorks Trolls", Retail Times, August 08, 2016, © RetailTimes.co.uk
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Crest Launches Campaign Featuring Pro-Oral Health Shakespeare

August 8, 2016: 12:00 AM EST
Procter & Gamble's Crest toothpaste brand partnered with Feeding America to launch the Healthier Smiles Project campaign. Aimed at raising public awareness of the importance of oral health for children's school performance, the campaign will use meetings and school activities to highlight this message. Also, the company will donate hundreds of thousands of toothpaste tubes to poor families. To help promote the program, the company will launch a TV ad featuring William Shakespeare talking about a girl who cannot focus on classroom discussions due to toothache.
Aaron Baar, "P&G's Uses Shakespeare For Oral Health Education", MediaPost, August 08, 2016, © MediaPost
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L'Oreal Paris Enlists Actress Reema Khan To Endorse Anti-Aging Cream

July 30, 2016: 12:00 AM EST
L’Oreal Paris signed up actress and director Reema Khan as celebrity endorser of its new Revitalift Filler anti-aging skincare product in Pakistan. To promote the product’s launch in the country, the company released a digital film featuring Khan. According to the company, Revitalift Filler comes with the highest concentration of Hyaluronic Acid developed by L’Oreal Paris in a cream. Also, the product contains Fibroxyl plant extract, which is noted for its firming properties the company says can make the skin plumper, firmer, and younger looking.
"Reema Khan is the face of L’Oreal’s new anti-ageing cream", Dailytimes, July 30, 2016, © Dailytimes
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Diminishing Shelf Space Drives CPG Companies To Try Online Innovation

July 29, 2016: 12:00 AM EST
Manufacturers of food, drink, beauty, and personal care products are losing store shelf space thanks to the rise of own-brand discount supermarket chains like Aldi and Lidl, and smaller stores that sell independent brands. To meet the challenge, manufacturers – Reckitt Benckiser, Nestlé, Diageo, Unilever, etc. – are increasingly focusing on e-commerce, selling through e-tail websites. But they are also experimenting with delivery-on-demand and subscription-based models. It’s a rising trend: online shoppers globally spent $87 billion on CPG items last year, nine percent of the total online spend. Twenty-five percent of people in 60 countries in 2015 ordered grocery products online for home delivery. Fifty-five percent said they would do so in the future.
Martinne Geller, "Consumer Goods Firms Plot New Paths Amid E-Commerce Boom", Reuters, July 29, 2016, © Reuters
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Advertisers Ignoring 50 And Older Consumers In Australia, International Advertising Association Event Speakers Say

July 27, 2016: 12:00 AM EST
Consumers 50 years and older are being ignored by advertisers, according to the Forgotten After Fifty event hosted by the International Advertising Association in Sydney. Ipsos research director Laura Demasi marketers, who have adopted to the multicultural characteristics of the Australian population, need to address ageism in advertising. According to Demasi, 94 percent of agency staff are younger than 50 years, creating a significant gap between advertisers and the growing seniors market. Macquarie Media Network executive chairman Russell Tate said, the average Australian marketer is 27 years old and is male, according to a PwC report released in early 2016.
Lindsay Bennett, "Age is the new diversity problem in advertising", AdNews, July 27, 2016, © AdNews
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P&G's Marketing Claims About Oral-B Electric Toothbrush Supported By Science, NAD Says

July 27, 2016: 12:00 AM EST
Procter & Gamble’s assertion that its Oral-B Pro 5000 and 70000 electric toothbrushes provide superior clean has scientific basis, according to the National Advertising Division of the Council of Better Business Bureaus. Several claims, including Oral-B’s capability to clean 22 percent more plaque than the Sonicare DiamondClean electric toothbrush made by Philips Oral Healthcare, were reviewed by the NAD. Philips Oral Healthcare’s complaint against the claims prompted the NAD to conduct the review.
"Advertising body backs Oral-B toothbrush claims", DrBicuspid , July 27, 2016, © DrBicuspid.com
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Procter & Gamble Launches Online Magazine For Women Of Certain Age

July 22, 2016: 12:00 AM EST
Procter & Gamble Co. launched London-based Victoria.co.uk, an online magazine for women 50 years or older. Part of the company's efforts to promote its brands in Europe, the online magazine offers discounts and samples of P&G products for women who register to subscribe. In addition to allowing subscribers to post comments about articles, review products, and buy online, the magazine features content produced by five leading women journalists. These include former London Telegraph Magazine fashion features director Tamsin Blanchard, former London Mail on Sunday relationship columnist Zelda West-Meads, and health and nutrition writer Patsy Westcott.
Barrett J. Brunsman, "Here's why P&G just launched online magazine for women over 50", bizjournals.com, July 22, 2016, © American City Business Journals
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