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The Body Shop Launches Campaign Promoting Tea Tree Skincare Line In Asia

September 23, 2016: 12:00 AM EST
Beauty retailer The Body Shop launched a digital marketing campaign in the Asia-Pacific region. Created in partnership with social and mobile agency KRDS Singapore, the campaign promotes the company’s Tea Tree line of skincare products and highlights effective skincare habits.
Monisha Rao, "The Body Shop Battles Blemishes in Latest Digital Push", Marketing Interactive, September 23, 2016, © Marketing magazine Online Web pages
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Dettol Launches 2016 Handwashing Campaign In Nigeria

September 16, 2016: 12:00 AM EST
Dettol launched a global campaign aimed at promoting handwashing in 19 countries. Part of the company's 2016 Global Handwashing Day celebrations, the campaign also seeks to educate millions of people about the importance of handwashing with soap as a means of preventing diseases and save lives. In Nigeria, Dettol has educated more than 6 million children and their parents about handwashing since 2010, the company said.
Mitchelle Okuku, "Dettol aims to educate millions on Global Handwashing Day", NAIJ, September 16, 2016, © NAIJ.COM
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L'Oreal Paris Launches Campaign Promoting Casting Creme Gloss Hair Coloring Products In India

September 15, 2016: 12:00 AM EST
L'Oreal Paris launched a marketing campaign for its Casting Creme Gloss range of hair coloring products in India. With actress Sonam Kapoor as brand spokesperson, the campaign encourages women to be adventurous and try coloring their hair. McCann Erickson (India) created the campaign.
"We Want to Motivate Women to Discover the Sheer Joy of Colouring Hair: Raagjeet Garg, L'Oreal Paris", AdAge India , September 15, 2016, © Times Internet Limited
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PepsiCo Launches Hispanic Heritage Marketing Program For Its Briskmode Iced Tea

September 15, 2016: 12:00 AM EST
PepsiCo’s Briskmode iced tea brand is observing Hispanic Heritage month in the U.S. with a marketing program that gives aspiring artists a way to express the personal meaning of their cultural background through art, music and fashion design. The #Briskmode Accelerator Program is also sponsoring an online contest where participants can submit art, music and fashion designs to win a trip to Long Beach, Calif. There the five winners-y can visit the first ComplexCon, a curated festival and exhibition November 5 – 6.
"Brisk® Iced Tea Launches #BriskMode Accelerator Program in Celebration of Hispanic Heritage Month", News release, PepsiCo, September 15, 2016, © PepsiCo
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Lion Uses Creative Ways To Expand Market Share Of Charmy Magica Brand Of Kitchen Detergents In Japan

September 13, 2016: 12:00 AM EST
Japanese manufacturer Lion is using creative marketing strategies to increase its brand Charmy Magica's share of the kitchen detergent market from its current 5 percent. Employing differentiation, the brand launched the Magic Anti-bacterial+ and Magic Fragrance-free kitchen detergents, which come with features that consumers wanted. With actor Koji Yakusho as its brand ambassador, Charmy Magica aims to convince consumers that “something new has appeared” in the market dominated by Procter & Gamble and Kao.
"Improbably, Lion builds affinity for detergent", Campaign Asia, September 13, 2016, © Haymarket Media Group Ltd.
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L'Oreal Luxe Uses Flower-Themed Taxi To Sell Fragrance

September 7, 2016: 12:00 AM EST
L'Oreal Luxe unveiled the Flowerbomb Taxi to launch an advertising campaign for its Viktor & Rolf fragrance. Created by advertising agency The Persuaders, the taxi comes with a branded pink exterior and with the interior featuring pink suede upholstery and flowers. According to the company, the taxi will be used to transport online influencers and beauty bloggers.
Kim Benjamin, "In Pictures: L'Oreal Luxe Creates Flowerbomb Taxi to Promote Fragrance", Event Magazine, September 07, 2016, © Haymarket Media Group
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Unilever UK Launches Campaign For Bright Future

September 1, 2016: 12:00 AM EST
Unilever is launching its Bright Future marketing campaign in the UK. Aimed at highlighting how its brands can help “make the world a better place,” the campaign features the film “So Long Old World.” Among the brands highlighted are Domestos and its efforts to help 5 million people have access to toilets, Persil and its support for providing 10 million children with education, and Dove and its campaign to help 19 million people have stronger self-confidence. Bright Future is at the core of the company's Sustainable Living Plan, Unilever said.
"Unilever unveils new TV and digital Bright Future campaign in the UK", Unilever, September 01, 2016, © Unilever
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Photo Of Urban Decay's Razor Sharp Eyeliners Causes Tempest On Twitter

August 27, 2016: 12:00 AM EST
Urban Decay posted on Twitter a picture of its Razor Sharp Eyeliners line of eyeliners. Immediately, the photograph caused a public debate on social media, with some Twitter users claiming the picture referenced self-injury. Other users of the online platform claimed, however, that the uproar was an overreaction.
Victoria Jowett, "Urban Decay Came Under Fire For an Ad That Allegedly References Self-Harm", Cosmopolitan, August 27, 2016, © Hearst Communications, Inc.
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Clinique For Men Readies Campaign Aimed At Promoting Skincare

August 25, 2016: 12:00 AM EST
Clinique for Men plans to launch a marketing campaign in September 2016. Featuring South Korean-American actor Daniel Dae Kim and UK author and photographer Levison Wood, the #behindtheface campaign will also have a third brand ambassador to be revealed with a new product launch in April 2017. According to VP of skincare marketing Julien Moignard, the time is right for a campaign aimed at men, with studies revealing they are more interested in caring for their skin than men were 10 years ago.
Ellen Thomas , "Clinique for Men Squads Up With New Global Campaign", Women's Wear Daily, August 25, 2016, © Fairchild Fashion Media
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Old Spice Presents Denver Broncos Linebacker Von Miller As Brand Ambassador

August 23, 2016: 12:00 AM EST
Old Spice named Denver Broncos linebacker Von Miller as brand ambassador for its Hardest Working Collection line of antiperspirants and deodorants. According to the brand, Miller fits perfectly Old Spice's theme as the “manliest grooming brand on the planet.” Old Spice's Hardest Working Collection range includes the Sweat Defense Anti-Perspirant, Odor Blocker Anti-Perspirant, and Dirt Destroyer Body Wash.
"Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Working Collection", Procter & Gamble, August 23, 2016, © Procter & Gamble
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Procter & Gamble Names U.S. Olympic Champion Gymnast Crest And Orgullosa Ambassador

August 18, 2016: 12:00 AM EST
Procter & Gamble named U.S. Olympic gymnastics gold and silver medalist Laurie Hernandez as ambassador for the Crest oral care brand and the Orgullosa Latina-empowerment program. As part of the campaign, Hernandez and her mother will appear on August 19, 2016, at the company's Family Home in Rio. Hernandez is the first U.S.-born Latina to make it to the U.S. women's gymnastics team since 1984.
"Laurie Hernandez, U.S. Olympic Gymnastics Champion, Joins the P&G Family as Crest® and Orgullosa Ambassador", Procter & Gamble, August 18, 2016, © Procter & Gamble
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Carolina Herrera Launches Good Girl Perfume With Campaign Daring Girls To Be Bad

August 16, 2016: 12:00 AM EST
Carolina Herrera introduced its Good Girl brand of perfume by launching a campaign featuring fashion model Karlie Kloss. As part of the campaign, Kloss appears on a video portraying a Good Girl as somebody who does not feel guilty for “disturbances” caused by her appearance. Also, a website features additional information about the brand.
Sarah Jones, "Carolina Herrera Fragrance Effort Dares Good Girls To Try Bad Decisions", Luxury Daily, August 16, 2016, © Napean LLC
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Impulse Partners With YouTube Fashionista To Launch Campaign

August 15, 2016: 12:00 AM EST
Unilever's body-spray brand Impulse partnered with YouTube blogger Leanne Lim-Walker for its latest campaign, which aims to promote the brand's “Live Life on Impulse” tagline. Running on both TV and online, the campaign will see Lim-Walker taking on a number of challenges designed to help her “discover new experiences spontaneity.” Produced by TMW Unlimited the ad video will be supported by an online hub designed to give Lim-Walker's fans the chance to live an “Impulse”-driven life.
Rebecca Stewart, "YouTuber Leanne Lim-Walker fronts campaign for Unilever's Impulse brand", The Drum, August 15, 2016, © Carnyx Group Ltd
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Herbal Essences Launches Free Haircut Campaign In UK

August 15, 2016: 12:00 AM EST
Procter & Gamble's haircare brand Herbal Essences launched the “Free Haircut” summer marketing campaign in the UK. Consumers can avail themselves of a free haircut, which includes a wash and blow dry, when they buy any two bottles of 400ml bottles of Herbal Essences shampoo or conditioner in one transaction. Running until October 31, 2016, the promotion covers all Herbal Essences product lines, including Hello Hydration, Dazzling Shine, and Ignite My Colour.
"Herbal Essences launches ‘Free Haircut’ promotion", Talking Retail, August 15, 2016, © TalkingRetail.com
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Dove Launches Searching Phase Of Real Beauty Campaign In Australia

August 15, 2016: 12:00 AM EST
Unilever's skincare brand Dove launched the Searching edition of its Dove Campaign for Real Beauty global marketing campaign in Australia. According to the company, the campaign aims to highlight that online search queries by young girls about negative body images, cosmetic surgery, and eating disorder are increasing. Unilever senior brand manager Tessa Black said the campaign also aims to ensure that today's young girls will grow with positive views of how they look.
Sheila Shayon , "Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia", BrandChannel, August 15, 2016, © Interbrand
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Procter & Gamble Launches Twitter Campaign Aimed At College Students

August 15, 2016: 12:00 AM EST
Procter & Gamble launched a mobile marketing campaign on social media platform Twitter aimed at college students. Part of the company's efforts to enlist social media influencers and bloggers, the #CollegeSpeak Twitter party invites college students to join the promotion for a chance to win a gift card. P&G recruited teenage bloggers Caroline Yauck of Citrus & Style and Frannie Acciardo of The Blonde Prep to write sponsored contents describing their favorite P&G shower essentials. While P&G is expanding its presence on photo-heavy and short-post social media platforms, the company is reducing its reliance on Facebook's targeted-marketing features.
Alex Samuely, "P&G shakes up social targeting strategy with college-centric Twitter party", Mobile Marketer, August 15, 2016, © Napean LLC
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Procter & Gamble Announces Review Of UK Media Account

August 12, 2016: 12:00 AM EST
Procter & Gamble announced a full review of its media account in the UK. Current media agency Starcom is owned by Publicis Groupe, which lost a big part of P&G's $2.7 billion media account in the US to Omnicom's Hearts & Science network. P&G is the second-largest advertiser in the UK.
"P&G calls full-on media review of £210m UK account", More About Advertising, August 12, 2016, © More About Advertising
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Vosene Kids Launches Campaign For DreamWorks Animation's Trolls Movie

August 8, 2016: 12:00 AM EST
Vosene Kids partnered with DreamWorks Animation to launch a campaign for the movie “Trolls.” Highlighted by packaging-focused promotion, the campaign will be supported by PR, social media, outdoor advertising, and in-store activations. Starting in August 2016, the haircare brand will launch limited edition packs featuring Trolls characters.
Fiona Briggs, "Vosene Kids launches hair-raising collaboration with DreamWorks Trolls", Retail Times, August 08, 2016, © RetailTimes.co.uk
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Crest Launches Campaign Featuring Pro-Oral Health Shakespeare

August 8, 2016: 12:00 AM EST
Procter & Gamble's Crest toothpaste brand partnered with Feeding America to launch the Healthier Smiles Project campaign. Aimed at raising public awareness of the importance of oral health for children's school performance, the campaign will use meetings and school activities to highlight this message. Also, the company will donate hundreds of thousands of toothpaste tubes to poor families. To help promote the program, the company will launch a TV ad featuring William Shakespeare talking about a girl who cannot focus on classroom discussions due to toothache.
Aaron Baar, "P&G's Uses Shakespeare For Oral Health Education", MediaPost, August 08, 2016, © MediaPost
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L'Oreal Paris Enlists Actress Reema Khan To Endorse Anti-Aging Cream

July 30, 2016: 12:00 AM EST
L’Oreal Paris signed up actress and director Reema Khan as celebrity endorser of its new Revitalift Filler anti-aging skincare product in Pakistan. To promote the product’s launch in the country, the company released a digital film featuring Khan. According to the company, Revitalift Filler comes with the highest concentration of Hyaluronic Acid developed by L’Oreal Paris in a cream. Also, the product contains Fibroxyl plant extract, which is noted for its firming properties the company says can make the skin plumper, firmer, and younger looking.
"Reema Khan is the face of L’Oreal’s new anti-ageing cream", Dailytimes, July 30, 2016, © Dailytimes
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Diminishing Shelf Space Drives CPG Companies To Try Online Innovation

July 29, 2016: 12:00 AM EST
Manufacturers of food, drink, beauty, and personal care products are losing store shelf space thanks to the rise of own-brand discount supermarket chains like Aldi and Lidl, and smaller stores that sell independent brands. To meet the challenge, manufacturers – Reckitt Benckiser, Nestlé, Diageo, Unilever, etc. – are increasingly focusing on e-commerce, selling through e-tail websites. But they are also experimenting with delivery-on-demand and subscription-based models. It’s a rising trend: online shoppers globally spent $87 billion on CPG items last year, nine percent of the total online spend. Twenty-five percent of people in 60 countries in 2015 ordered grocery products online for home delivery. Fifty-five percent said they would do so in the future.
Martinne Geller, "Consumer Goods Firms Plot New Paths Amid E-Commerce Boom", Reuters, July 29, 2016, © Reuters
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Advertisers Ignoring 50 And Older Consumers In Australia, International Advertising Association Event Speakers Say

July 27, 2016: 12:00 AM EST
Consumers 50 years and older are being ignored by advertisers, according to the Forgotten After Fifty event hosted by the International Advertising Association in Sydney. Ipsos research director Laura Demasi marketers, who have adopted to the multicultural characteristics of the Australian population, need to address ageism in advertising. According to Demasi, 94 percent of agency staff are younger than 50 years, creating a significant gap between advertisers and the growing seniors market. Macquarie Media Network executive chairman Russell Tate said, the average Australian marketer is 27 years old and is male, according to a PwC report released in early 2016.
Lindsay Bennett, "Age is the new diversity problem in advertising", AdNews, July 27, 2016, © AdNews
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P&G's Marketing Claims About Oral-B Electric Toothbrush Supported By Science, NAD Says

July 27, 2016: 12:00 AM EST
Procter & Gamble’s assertion that its Oral-B Pro 5000 and 70000 electric toothbrushes provide superior clean has scientific basis, according to the National Advertising Division of the Council of Better Business Bureaus. Several claims, including Oral-B’s capability to clean 22 percent more plaque than the Sonicare DiamondClean electric toothbrush made by Philips Oral Healthcare, were reviewed by the NAD. Philips Oral Healthcare’s complaint against the claims prompted the NAD to conduct the review.
"Advertising body backs Oral-B toothbrush claims", DrBicuspid , July 27, 2016, © DrBicuspid.com
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Procter & Gamble Launches Online Magazine For Women Of Certain Age

July 22, 2016: 12:00 AM EST
Procter & Gamble Co. launched London-based Victoria.co.uk, an online magazine for women 50 years or older. Part of the company's efforts to promote its brands in Europe, the online magazine offers discounts and samples of P&G products for women who register to subscribe. In addition to allowing subscribers to post comments about articles, review products, and buy online, the magazine features content produced by five leading women journalists. These include former London Telegraph Magazine fashion features director Tamsin Blanchard, former London Mail on Sunday relationship columnist Zelda West-Meads, and health and nutrition writer Patsy Westcott.
Barrett J. Brunsman, "Here's why P&G just launched online magazine for women over 50", bizjournals.com, July 22, 2016, © American City Business Journals
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Rexona Launches Interactive Social Campaign In Malaysia

July 15, 2016: 12:00 AM EST
Rexona launched the “Rexona FreshMoves” social media campaign in Malaysia. Created in partnership with agency MullenLowe Malaysia, the campaign aims to provide local youth a chance to experience interactive brand experience in the real world. Also, the campaign features local celebrities and social media influencers, including Scha Alyahya and hip-hop artist SonaOne.
"Rexona gets Malaysian influencers moving for latest campaign", Marketing-Interactive.com, July 15, 2016, © Lighthouse Independent Media Pte Ltd.
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RB Awards Lysol And Dettol Accounts To McCann

July 15, 2016: 12:00 AM EST
RB transferred the global advertising accounts for its Lysol and Dettol household cleaning brands from Havas to McCann Worldgroup. Havas will continue handling the advertising accounts for brands, including Resolve, Durex, and Easy-Off. Also, RB said Havas will work as lead strategic and creative partner on the company's new strategic initiatives.
Jack Neff, "RB Moves Lysol and Dettol to McCann, Gives Havas 'New Initiatives' Role", Advertising Age, July 15, 2016, © Crain Communications
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Dove Men+Care Launches Campaign To Help Men Gain Stronger Hair

July 12, 2016: 12:00 AM EST
Unilever’s Dove Men+Care Hair haircare brand launched the Real Life Tested campaign aimed at showing that men’s hair has to deal with various environmental factors. In support of the campaign, the brand launched a new report, “Dove Men+Care Hair Fall Study,” which presents the results of a survey of hundreds of dermatologists who specialize in male haircare in the US. Also, the campaign aims to highlight the brand’s 2-in-1 shampoos and conditioners the company says are designed to make men’s hair stronger and more resilient than before.
"Dove Men+Care Hair Launches Real Life Tested Campaign To Show Connection Between Everyday Physical And Environmental Factors And Men's Hair Fall Due To Breakage", MultiVu/PR Newswire, July 12, 2016, © MultiVu
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L'Oreal USA Launches Emoji Keyboard App For Android And IOS Mobile Devices

July 7, 2016: 12:00 AM EST
L’Oreal USA launched the Beaumoji keyboard app for mobile devices running the Android and iOS operating systems. Available for download, the virtual keyboard includes 130 beauty-focused emojis that consumers can use to add flair to their mobile messages. Emojis are grouped under several categories, including “It Girl” and “Pampered Life.”
"L'Oréal USA Launches Beaumoji, the Ultimate Emoji Keyboard for Beauty Lovers", L'Oréal, July 07, 2016, © L'Oréal
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Chobani’s Olympics Ads Emphasize Need For Good Foods To Be Great

July 7, 2016: 12:00 AM EST
U.S. yogurt maker Chobani has come up with a new ad theme and campaign as the Rio Olympics approach. Instead of “Naturally Powering Team USA,” used for the London and Sochi games, the theme is: ”You Can Only Be Great If You’re Full Of Goodness.” More than 40 videos have been prepared for the campaign. They include commercials, digital video profiles, workout routines and cooking segments featuring the athletes it is sponsoring. An ancillary theme of the campaign, which is managed by the Opperman Weiss agency, is the “No Bad Stuff” phrase Chobani has been using to stress that its yogurts contain no artificial ingredients or GMOs.
Jessica Wohl, "See The Spot: Chobani Stresses Goodness In Olympics Push", Advertising Age, July 07, 2016, © Crain Communications
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Gillette's Go Ask Dad Commercial Top Breakthrough Ad, Ace Metrix Says

July 7, 2016: 12:00 AM EST
Procter & Gamble Co.'s “Go Ask Dad” commercial for Gillette razors was recognized as the most effective recent advertising campaign in the US, according to a survey by Ace Metrix. Created by Grey Advertising, the Father's Day-related commercial focuses on fathers teaching their sons skills, such as shaving and tying a tie. P&G's “Thank You, Mom” commercial was ranked number 2 on Ace Metrix's “Top 10 Breakthrough Ads” list. Ace Metrix formed a panel of at least 500 consumers with demographics matching the U.S. Census data and used a scoring system designed to measure an advertisement's ability to be noticed and connect with consumers.
Barrett J. Brunsman, "P&G’s dad-centric commercial tops mom campaign as best new ad in nation", bizjournals.com, July 07, 2016, © American City Business Journals
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Ulta Beauty Attracts Consumers Who Prefer To Buy From Brick-And-Mortar Stores

July 6, 2016: 12:00 AM EST
Cosmetics retailer Ulta Beauty is growing its business by focusing on consumers who prefer to shop in-store instead of buying online. What makes the company different from other retailers in the beauty segment is its focus on offering a wide collection of mass brands and prestige brands. Also, the retailer has convinced prestige beauty brands to sell their products in Ulta stores by showing them the concept of “mass migration.” With the beauty segment not affected by issues hampering the apparel market, such as sizes, weather, and price sensitivity, the market is expected to keep growing.
Adriene Hill, "How Ulta Beauty keeps people shopping at its brick and mortar stores", Marketplace, July 06, 2016, © Minnesota Public Radio
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Hegarty Calls Nivea's Robotic Seagull Campaign Stupid

July 5, 2016: 12:00 AM EST
Advertising agency Bartle Bogle Hegarty's co-founder John Hegarty ridiculed the “Care From the Air” campaign created by Jung von Matt/Elbe for skincare brand Nivea. During the press conference to announce the winners of the Titanium and Integrated Lions advertising awards at the 2016 Cannes, Hegarty used sarcasm to describe the campaign. Nivea's campaign features a robotic seagull dropping suntan cream on children on beaches.
Tim Nudd, "See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen ", Adweek, July 05, 2016, © Adweek
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Purchase Data Help CPG Marketers Find Their Quarry

July 5, 2016: 12:00 AM EST
An increasing number of consumer packaged goods (CPG) marketers are relying on purchase-based advertising, as well as location tracking and other technologies, to more sharply target potential buyers. Purchase-based advertising is based on data derived from retail websites as well as from retail stores. As evidence of the pervasiveness of the technology, mobile ad firm 4Info reports that 99 percent of the campaigns it has managed for CPG clients use purchase information. 4Info gets the data – stripped of identifiable personal information – from Nielsen Catalina Solutions, which collects UPC-level information streams directly from participating grocery and drug stores every day. The data reflect purchase information from 90 million households. The information is sophisticated enough to allow advertisers to hone their message as well.
Kate Kaye, "Grocery Brands Flock to Ads Informed by Your Real-World Shopping", Advertising Age, July 05, 2016, © Crain Communications
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Unilever Japan Launches Campaign For Clear Shampoo Brand

July 5, 2016: 12:00 AM EST
Unilever Japan K.K. launched “Clear Headgear-Cover Plan. A Salute to Headgear Warriors,” a marketing campaign to promote its Clear shampoo brand. As part of the campaign, Unilever Japan also released an advertising video with the same title. According to Unilever Japan, the video looks at the “pride and functionality” that come with wearing headgear, as well as the need to protect the health of the scalp from harsh effects of wearing a headgear.
"Unilever Japan K.K. Launched New Campaign to Support Who Wear Headgear for Work", PR Newswire, July 05, 2016, © PR Newswire Association LLC.
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Unilever’s Food Product Development Is Rooted In Three “Macro Trends”

July 1, 2016: 12:00 AM EST
Unilever has distilled its global consumer marketing experience into three key or “macro” trends that shape its food product development: trusted choices, “super me,” and “flexi-flow.” The trusted choices trend means shoppers want “real, honest, safe and responsible food” they can trust. They are willing to pay more for these choices that include “green;” natural, organic and GMO-free; certified ethical food (organic and non-GMO); locally grown; and anti-allergenic. The “super me” category means consumers are concerned about wellness. They want: fortified foods; “naturally healthy” foods; and probiotics. They are taking a more proactive approach to health. Lastly, “flexi-flow” is the realization that consumer lifestyles have changed dramatically, resulting in flexibility for shopping and cooking, and versatility of food formats, occasions and venues.
Linda Winick, "New Shopper Preferences Shaping Unilever’s Product Development", CPG Matters, July 01, 2016, © CPG Matters
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Procter & Gamble Launches Campaign For Rebranded Mr. Clean Line Of Cleaning Products

June 30, 2016: 12:00 AM EST
Procter & Gamble launched a marketing campaign for its Mr. Clean brand of household cleaning products. Featuring an upgraded version of the old jingle, the campaign highlights the long history of the brand, which was launched in 1959. While the original Mr. Clean character was a man with muscular build and bald head in a white shirt, the modern version plays guitar and gives high fives to people around him. According to the company, the rebranding efforts started under P&G’s chief brand officer Marc Pritchard.
Nina Lentini, "P&G Revamps Mr. Clean For A New Generation", MediaPost, June 30, 2016, © MediaPost Communications
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Breeze Laundry Brand Launches Video Campaign In Philippines

June 29, 2016: 12:00 AM EST
Unilever's laundry care brand Breeze launched a YouTube video campaign in the Philippines. Created in partnership with Dentsu Jayme Syfu, the video encourages mothers to remain calm if they see their child covered in dirt. Also, the video highlights a social experiment, showing mothers get emotional upon learning of the reason why their child got all dirty.
Jayme Syfu, "Breeze Philippines wants moms to #SeeTheGood in dirt From the Philippines: ‘See The Good’ for Unilever Philippines ", Campaign Asia, June 29, 2016, © Haymarket Media Group Ltd.
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YSL Beauty Launches Campaign To Promote Mon Paris Women's Scent

June 28, 2016: 12:00 AM EST
YSL Beauty launched a marketing campaign to promote its new Mon Paris women’s scent. Highlighting the French capital as a city for lovers, the campaign invites consumers to fall in love. As part of the campaign, the company created a 360-degree video highlighting a race through the city. Developed by master perfumers Olivier Cresp, Dora Baghriche, and Harry Fremont, Mon Paris is their interpretation of a traditional chypre, with the note structure turned upside down. According to the brand, the scent has a first impression of accords of bergamot, raspberry, and strawberry, with a note of pear. Photographer Billy Kidd shot pictures of the couple appearing on the advertising video for the campaign’s print edition.
Sarah Jones, "YSL Beauty dares consumers to fall head over heels in love", Luxury Daily, June 28, 2016, © Napean LLC
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Shiseido Launches Digital Campaign For Rouge Rouge Lipstick Line

June 28, 2016: 12:00 AM EST
Shiseido launched the Rouge Rouge Kiss Me digital marketing campaign to promote its new 16-color Rouge Rouge line of lipsticks. According to Shiseido global creative director Ruba Abu-Nimah, the campaign urges two people to kiss their smartphone screens at the same time in order to create a virtual kiss. Created by Tokyo-based TeamLab, the campaign lets anybody who wants to virtually kiss someone to access the website rougerougekissme-shiseido.com and create a personalized link they can send to that person they want to kiss. There are similarities with the campaign created by Burberry Kisses and Google that also lets people send virtual kisses; however, Shiseido’s campaign takes the concept of “virtual kiss” a step further. Kiss Me goes live in Japanese, Chinese, English, and French versions.
Rachel Strugatz, "Shiseido Ups Digital Game With ‘Rouge Rouge Kiss Me’", Women’s Wear Daily, June 28, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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L'Oreal Paris Enlists 15 Bloggers For Social Media Campaign

June 27, 2016: 12:00 AM EST
L’Oreal Paris recruited 15 bloggers and social media influencers to join its yearlong program L’Oreal League. Developed as a concept combining fashion and art blogging, the program will see bloggers creating content and promoting the brand across their social media channels. During their participation in the program, the bloggers will attend awards shows, global red-carpet events, and master classes. They will also get to preview products before their market launches.
Rachel Strugatz, "L’Oréal Inks 15 Bloggers, Forms L’Oréal League", Women’s Wear Daily, June 27, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.
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RB Partners With HookLogic To Expand Mobile E-Commerce Operations

June 24, 2016: 12:00 AM EST
Reckitt Benckiser partnered with e-commerce technology firm HookLogic to help expand the consumer goods company's mobile e-commerce capabilities. HookLogic lets brands place search, display, and product listing ads directly on e-commerce websites and in apps using a network of retailers that includes Sears, Costco, Walmart, and Target. In June 2016, HookLogic launched a tool for identifying sets of user actions. This attribution tool allows clients to measure results of their marketing across the network. Also, the company launched an e-commerce ad exchange designed to expand its programmatic ad serving capabilities. HookLogic also said it can help clients determine whether a keyword search brought an internet user who clicked on a product and whether the user ends up buying the item.
Allison Schiff , "CPG Giant Reckitt Benckiser Gets Serious About M-Commerce", AdExchanger, June 24, 2016, © AdExchanger.com
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Unilever Pledges Gender-Stereotype-Free Advertising

June 22, 2016: 12:00 AM EST
Unilever said it plans to stop using advertising that includes sexist stereotypes, after research by the company revealed only 2 percent of its advertisements depict intelligent women. With a yearly ad spend of €8 billion, the world’s second-largest advertiser will launch a global strategy designed to free its advertising from such stereotypes and remove obsolete gender portrayals. Results of the company’s research showed 40 percent of women respondents said they do not identify at all with the women featured in advertising.
Mark Sweney, "Unilever vows to drop sexist stereotypes from its ads", Guardian , June 22, 2016, © Guardian News and Media Limited
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Hindustan Unilever Tea Brand’s Transgender Pop Group Wins First Prize At Festival

June 21, 2016: 12:00 AM EST
An Indian transgender band created to advertise a Hindustan Unilever brand of tea won top honors at a creativity event in France. In January, the 100-year-old Brooke Bond Red Label tea brand partnered with Y-Films to launch the Brooke Bond Red Label 6 Pack Band, comprising six transgender Indians. The pop singing group won the top prize at the International Festival of Creativity in Cannes, calling for a warmer and more welcoming world for everyone, “irrespective of religion, economic background or gender.”
"Brooke Bond Red Label Wins Glass Lion Grand Prix at Cannes", News release, Hindustan Unilever, June 21, 2016, © Hindustan Unilever Limited
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L'Oreal Paris Launches Interactive Outdoor Campaign For L'Oreal Paris SUV Mist

June 20, 2016: 12:00 AM EST
L’Oreal Paris Singapore launched an interactive outdoor advertising featuring brand ambassador and local celebrity Rui En to promote the relaunch of the L’Oreal Paris UV Mist. Created in partnership with Mediacorp OOH Media, the “Have Fun in the Sun with Rui En” campaign includes a six-sheet outdoor panel at the bus stop in front of Midpoint Orchard. When the panel detects people nearby, the interactive poster is activated with Rui En appearing and promoting the product.
Vivienne Tay, "L’Oreal Paris Singapore employs star power", Marketing-Interactive.com, June 20, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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Head & Shoulders Enlists South Korean Singer Dara As Brand Ambassador

June 17, 2016: 12:00 AM EST
Procter & Gamble's Head & Shoulders haircare brand named singer Dara, a member of the South Korean girl group 2NE1, as brand ambassador in the region. As part of a campaign for the brand, Dara will visit Bangkok to promote the shampoo brand on June 24, 2016. Dara is famous for her unique hairstyles; however, she appears with a beautiful silky hair in her advertisement for the brand.
Mickey Jamias , "2NE1's Dara Is The Newest Head & Shoulders Girl", KpopStarz, June 17, 2016, © KpopStarz.com
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ANA Launches Campaign To End Media Bias Against Women

June 17, 2016: 12:00 AM EST
Seeking to eradicate bias against women from advertising and media, the Association of National Advertisers and its Alliance for Family Entertainment launched the #SeeHer campaign. Supported by the White House and monitored by consumer surveys, the campaign is a result of five months of negotiations with the White House and a two-day United State of Women Summit attended by more than 50 marketers. According to the ANA, it wants a 20 percent increase in the accurate portrayal of all girls and women in media by 2020.
Jack Neff, "ANA Moves to Eliminate Bias Against Women From Ads and Media", Advertising Age, June 17, 2016, © Crain Communications
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Olay Selects Jesinta Campbell As New Face Of Total Effects Line Of Skincare Products

June 16, 2016: 12:00 AM EST
Olay signed Australian fashion model Jesinta Campbell as brand ambassador for its Total Effects line of skincare products. Olay will launch a campaign featuring Campbell in July 2016. Campbell, a former Miss Universe Australia title holder, has undergone a style and image change in recent years.
"Jesinta Campbell is the new face of Olay", Sunday World, June 16, 2016, © Sunday World
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Scrubbing Bubbles Helps Comedian Marlon Wayans Clean Up His Stand-Up Performance

June 14, 2016: 12:00 AM EST
SC Johnson's household care brand Scrubbing Bubbles partnered with comedian Marlon Wayans to present a family-friendly stand-up performance. Known for his adult brand of comedy, Wayans performed in room filled with children and parents at the Gotham Comedy Club in New York City. Wayans said he found inspiration for the kid-friendly jokes from his life as one of 10 children in his family.
"Marlon Wayans Partners with Scrubbing Bubbles® for a Squeaky Clean Comedy Routine", SC Johnson, June 14, 2016, © S. C. Johnson & Son, Inc.
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Dove Joins Forces With Conde Nast And Grace Coddington For #LoveYourHair Campaign

June 14, 2016: 12:00 AM EST
Dove partnered with publishing company Conde Nast and Grace Coddington to continue its #LoveYourHair campaign. As part of the campaign, editorial content about the brand and its efforts to promote natural hair will be published in the July 2016 issues of Allure, Vogue, and Glamour magazines. According to the brand, the campaign is supported by a Dove Hair study showing 86 percent of women in the US believe that media and society place presure on women to have hair that looks a certain way.
Ellen Thomas , "Dove Partners With Condé Nast on #LoveYourHair Campaign", Women's Wear Daily, June 14, 2016, © Fairchild Fashion Media
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Head & Shoulders Recruits Olympic Gold Medalist Diver As Brand Ambassador

June 13, 2016: 12:00 AM EST
Procter & Gamble's Head & Shoulders brand of haircare products has enlisted Olympic Gold Medalist diver David Boudia as brand ambassador. Boudia appears in the brand's latest advertisement, which highlights things that Olympic athletes carry on their shoulders on the journey to the 2016 Summer Games in Brazil. According to the brand, its shampoo will help ensure these athletes are free from dandruff.
"David Boudia’s Shoulders Are Made for Greatness, Not Dandruff", Procter & Gamble, June 13, 2016, © Procter & Gamble
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