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May 14, 2012: 06:44 AM EST
Unilever launched a marketing campaign, which includes television advertisements and a choose-your-own adventure video series, for its Clear Scalp & Hair Therapy hair-care product. The company partnered with NBCUniversal in implementing the campaign, which will also appear on several Web sites and social media sites, will feature several celebrities from the TV network. The video series focuses on a couple named Chloe and Logan, with users selecting the plot options, according to which the story will progress toward its conclusion. Tim Peterson, "Unilever Chooses Nightclub Video Adventure for Major Product Launch", Adweek.com, May 14, 2012, © Adweek | DomainsMarketingInsight
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May 11, 2012: 01:22 AM EST
Reports show that male consumers in several countries, including the United Kingdom, United States, China, and India, are increasing their spending on male grooming products and services. In UK, 66 percent more men have availed themselves of beauty treatments, according to a report by Salon Services. In the US, more men are undergoing Brazilian waxes treatment, while in China, men's beauty products are some of L'Oreal China's fastest-growing categories. India's male cosmetics market is forecast to reach $600 million by 2016, according to the report, "India Male Cosmetics Market — Consumer Insight 2012." "Men spending more to look good; Amount they spend on beauty treatments nearly on a par with women", NYDailyNews.com, May 11, 2012, © NYDailyNews.com | DomainsMarketingInsight
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May 10, 2012: 02:16 AM EST
Shell is the most "digitally connected" multinational corporation in the United Kingdom, according to consulting firm Radley Yeldar's study of FTSE 100 companies' use of digital platforms for their branding campaigns. Consumer goods group Unilever and SAB Miller are the second and third most successful companies in terms of digital marketing. The report shows, however, that majority of FTSE 100 companies are not making the most of their digital media properties to effectively promote their corporate brands. While 98 percent of these MNCs are using LinkedIn and 56 percent are on Twitter, less than 50 percent are using other social networks, blogs, or operate mobile Web sites and apps. Michael Barnett , "Losing the digital game", Marketing Week, May 10, 2012, © Centaur Media plc | DomainsMarketingInsight
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May 10, 2012: 12:59 AM EST
Unilever chief executive officer Paul Polman changed his company's business focus from satisfying shareholders' demand for short-term profits into a strategy that puts emphasis on longer-term results. Polman said he requires marketing agencies to be "performance-driven," basing their fees and earnings on how well Unilever performs overall. Unilever's CEO also said that in marketing, a company needs to determine what the brand stands for and what its message is before looking at which media — TV or digital media — to use. Polman said marketers need to exert more efforts to really know consumers and their real-life situation. Rachel Barnes, "Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics", marketingmagazine.co.uk, May 10, 2012, © Haymarket | DomainsMarketingInsight
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May 9, 2012: 01:14 AM EST
Amazon.com scored the highest customer satisfaction rating among the top 100 online retailers included in the report 2012 Top 100 E-Retail Satisfaction Index, released by customer experience analytics company ForeSee. Rising three points to 89 from its 2011 score, Amazon.com came ahead retail Web sites Apple.com and QVC.com, which both scored 85 points. ForeSee's report covers several segments of the online retail market including apparel and accessories, computers and electronics, and food and drug. "More Retail Websites than Ever Achieve High Scores on ForeSee's Top 100 E-Retail Satisfaction Index", Foresee, May 09, 2012, © ForeSee | DomainsMarketingInsight
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May 3, 2012: 01:09 AM EST
Unilever Nigeria launched the "Omo D2D Stain Challenge" marketing campaign as part of its celebration of the 50th anniversary of its Omo detergent brand in the country. David Okeme, the company's brand building manager, said that the success of the brand in the market place was made possible by a "strong but long-standing bond" with consumers. The Omo brand had to compete with rival brands, such as Elephant from PZ Cussons, for market dominance and to survive market slowdown in the country during the late 1980s, the company said. Wale Alabi , "Omo: when dirt is good ", The Nation Online, May 03, 2012, © THE NATION | DomainsMarketingInsight
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May 3, 2012: 01:20 AM EST
Almost four in 10, or 37 percent of, UK consumers have interacted with beauty and personal care brands online, according to Mintel. Data also show that 59 percent of UK consumers use Facebook and 13 percent log into Twitter daily, with these social networking sites playing a major role in beauty purchasing decisions of 34 percent of consumers. Also, 67 percent of UK consumers who engage with beauty brands have visited the Web site of a beauty or personal care brand. Almost three-quarters, or 74 percent, of consumers who rely on the Internet for product information used Facebook. "The beauty of social media engagement - 15 million Brits have interacted with beauty and personal care brands online", Mintel, May 03, 2012, © Mintel Group Ltd. | DomainsMarketingInsight
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May 3, 2012: 01:01 AM EST
Unilever's Degree Men deodorant brand launched a marketing campaign for its Adrenaline product line. Designed to increase its interaction with main consumers by providing content produced specifically for social gaming sites, Degree Men's video series, "Masters of Movement," features famous extreme athletes and lets social-game players who view the videos earn points and currency they can use in the games they are playing. Videos, which were produced by Mindshare Entertainment, were viewed 9.1 million times during the campaign's first week, with 93 percent of viewers watching the whole video. ELIZABETH OLSON, "Mixing Marketing With Social Games and Extreme Sports", New York Times, May 03, 2012, © The New York Times Company | DomainsMarketingInsight
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May 1, 2012: 12:58 AM EST
Marketers are increasingly featuring ordinary people in their marketing and advertising efforts, including TV ads, and are relying less on celebrities to endorse their products. For example, General Motors ended its Buick endorsement deal with Tiger Woods in 2008, a year before a sex scandal seriously damaged his career and image. Data from Millward Brown show that only one in 10 ads now highlights a celebrity endorser, compared with 19 percent in 2004. Advertisers that still employ celebrities demand stronger morals clauses in endorsement contracts. Lucia Moses, "Get Real", Adweek, May 01, 2012, © Adweek | DomainsMarketingInsight
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May 1, 2012: 12:59 AM EST
The deodorant and antiperspirant industry grew 16 percent in 2006 to 2011, according to a report by Mintel, which shows that the growing population in the United States will continue pushing market growth through 2016 and beyond. Mintel's report also shows that 92 percent of teens use antiperspirants or deodorants, about the same level as adult consumers; however, 93 percent of teens prefer scented products, while 78 percent of adults do. About half of respondents said they tried other brands within the past 12 months, although fewer than one in five changed brands. Mintel Oxygen Reports, "No sweat for marketers as deodorant industry sees continued growth", Mintel, May 01, 2012, © Mintel Group Ltd | DomainsMarketingInsight
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April 30, 2012: 04:04 AM EST
Manufacturers of consumer products are reviving and updating their old brands to upgrade them into the 21st century. Procter & Gamble transformed Pepto-Bismol from a bulky bottled product into the portable Pepto-Bismol To-Go; Oral-B launched the Oral-B Glide 3D White Floss Pick floss sticks with tooth whitening feature; Planters unveiled its Planters NUT-rition Men's Health Recommended Mix mixed nuts snack; and Kraft re-launched the Wheat Thins crackers as salty snacks that come in various flavors. Bruce Horovitz, USA Today, "These Old Brands Are Making A Comeback With Dramatic Changes", The Business Insider, April 30, 2012, © Business Insider, Inc | DomainsMarketingInsight
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April 27, 2012: 02:52 AM EST
Procter & Gamble Co. said it plans to reduce prices in more product categories, such as razor blades and toothpaste, after organic sales slowed down to 3 percent in the first quarter of 2012 from 4 percent in the previous quarter. P&G's earnings per share performance was better than analysts' forecasts, but the company revised downward its earnings forecast for the fiscal year ending June 30 for the second straight quarter. The company lost 0.2 points in global market share and 0.6 points in North America, while gaining or holding share in 45 percent of its business worldwide. Jack Neff , "As Growth Slows, P&G to Roll Back More Prices; Marketing Budget Unaffected", Advertising Age, April 27, 2012, © Crain Communications | DomainsMarketingInsight
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April 25, 2012: 01:27 AM EST
Unilever has recruited men to become members of its previously women-only door-to-door sales force in rural India — the Shakti ammas. The Shaktimaans — mobile salesmen — number more than 30,000 as of end of 2011, and enable the consumer goods conglomerate to sell its products to India's rural regions where small retail shops are scarce. Unilever has also introduced the concept in other emerging markets. Louise Lucas, "Ding dong, Shaktimaan calling", Financial Times, April 25, 2012, © The Financial Times Ltd | DomainsMarketingInsight
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April 25, 2012: 01:34 AM EST
Retailer Costco has succeeded in attracting consumers with its membership-based no-frills warehouse shopping concept, which offers shoppers the notion of saving money from lower-priced merchandise. Costco's lower markups and bare-bones business model, however, are making consumers buy more than they plan or need to. Also, its no-frills approach sometimes means consumers have to bear with the absence of some customer services offered by conventional retailers; shoppers, for example, have to stand in longer lines when checking out purchases. Michael Beyman, "No-frills retail revolution leads to Costco wholesale shopping craze", MSNBC, April 25, 2012, via CNBC, © msnbc.com | DomainsMarketingInsight
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April 23, 2012: 02:24 AM EST
Online sales of beauty care products in China have been expanding 200 percent annually since 2006 and are estimated to have reached $8 billion in retail sales in 2011, according to the report "Beauty Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities," issued by market research firm Kline & Company. Speedy expansion of Internet use and emergence of online cosmetics stores are driving the growth of the online cosmetics retail, which in turn encouraged marketers to adopt ecommerce as part of their overall marketing strategy. "Online Beauty Sales Slated to Top $20 Billion in China by 2016, Reports Kline", Kline Group, April 23, 2012, © Kline & Company | DomainsMarketingInsight
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April 19, 2012: 09:59 PM EST
Procter & Gamble's "P&G London 2012 Olympic Games" YouTube video ad succeeded in telling a strong story and highlighting household products that the company sells. P&G's creative team produced a brand message that promotes the company and its products without cluttering the story with saturating product placements. Robert Passikoff, "Procter & Gamble Takes Gold In the Branded Entertainment Category", Forbes, April 19, 2012, © Forbes.com LLC | DomainsMarketingInsight
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April 19, 2012: 10:05 PM EST
Professional and peer pressure, desire to enhance one's stature, and vanity are some of the factors driving growth in the men's personal care and cosmetics market in China. The country's male skincare market, currently valued at around $1 billion, attracted the world's leading manufacturers of personal care products to introduce or increase their product lines for male consumers, who, data show, accounted for most luxury-goods purchases. "When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity", Jing Daily, April 19, 2012, © JINGDAILY | DomainsTrends
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April 19, 2012: 10:01 PM EST
Body wash and beauty bar brand Dove launched the Show Us Your Skin marketing campaign, which invites women consumers to submit a photograph showing off their beautiful skin. Dove recruited beauty expert Jenn Falik to encourage women to participate in the campaign, upload their photos, and appear in a Dove advertisement, including online advertisements and a dynamic billboard on Times Square in New York City. "All Real Women to Appear in National Dove® Ads", PRNewswire, April 19, 2012, © Multivu/PR Newswire | DomainsMarketingInsight
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April 19, 2012: 12:35 AM EST
Hindustan Unilever, Procter & Gamble, and Emami Ltd. are losing sales revenue to counterfeit products, which the Federation of Indian Chambers of Commerce and Industry estimates to account for 10–30 percent of the sales in personal care and beauty care products in India. Consumer packaged goods manufacturers put great emphasis on the country's rural villages, home to 69 percent of India's 1.2 billion people, and are expected to grow into a $100 billion market in 2025 from $9 billion in 2010, according to Nielsen. Malavika Sharma , "Unilever Losing to Fakes Selling to Illiterate Indians: Retail", Bloomberg, April 19, 2012, © BLOOMBERG L.P. | DomainsMarketingInsight
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April 19, 2012: 03:07 AM EST
Unilever launched its Lynx brand of body spray and shower cream for men in China. A marketing campaign, which incorporated the Lynx Mating Bible highlighting what the company calls the effects of Lynx products in attracting girls, as well as TV and outdoor ads, has enabled the company to make its Lynx Body Spray the country's number 1 male deodorant brand and Lynx Shower Cream the number 2 male shower cream brand. "LYNX BRAND LAUNCH", Cream Global, April 19, 2012, © C Squared Holdings Ltd. | DomainsMarketingInsight
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April 10, 2012: 03:40 AM EST
Though television and other forms of advertising remain a principal way marketers reach their target audiences, consumers are much more likely to trust recommendations from friends and online consumer opinions, Nielsen research shows. A survey of 28,000 consumers in 56 countries found that 92 percent trust word-of-mouth and recommendations from friends and family (dubbed “earned media”) above all other forms of advertising. That’s an 18 percent increase since 2007. Seventy percent of those surveyed say they trust online consumer reviews, up by 15 percent in four years. According to Nielsen, the explosion of ads in various media could be affecting “how well they resonate with their intended audiences on various platforms.” "Nielsen: Global Consumers’ Trust in “Earned” Advertising Grows in Importance", Business Wire, April 10, 2012, © Business Wire | DomainsMarketingInsight
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April 10, 2012: 03:38 AM EST
Retailers in France need to differentiate themselves via management of their supply services and distribution strategies, according to results of Eurostaf's survey of distribution of perfumes and cosmetics in the country. Eurostaf also said that retailers need to enhance their customer relationship management approach in order to increase consumer spending and improve their methods of evaluating brand loyalty. The research firm also noticed that market concentration is also growing in the pharmaceutical retail and distribution. Vincent Gallon, "France: The necessary differentiation of beauty retailers", Premium Beauty News, April 10, 2012, © Premium Beauty News - www.premiumbeautynews.com | DomainsMarketingInsight
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April 9, 2012: 12:50 AM EST
Procter & Gamble's Herbal Essences hair-care brand launched mobile advertisements to unveil a new range of hair-styling products. Integrated with the TV Guide application for the iPhone, the mobile ads display information about the new products — a hair-care spray, a curl-holding cream, and a serum — including photographs, product features, product reviews, and recommended products. Lauren Johnson, "Procter & Gamble’s Herbal Essences debuts new product with mobile ads", Mobile Marketer, April 09, 2012, © Napean LLC | DomainsMarketingInsight
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April 6, 2012: 01:49 AM EST
The third most-visited Web site – after Facebook and Twitter – is a newbie known as Pinterest, where visitors “pin” photos and Internet info onto virtual boards. The ranking, reported by Experian, is based on the total U.S. visitors in March, not including mobile users. Pinterest’s founder Ben Silbermann says the key to the eye-popping success since its launch in March 2010 – and especially in the last six months – is the fact that people “pin photos of products they'd like to buy and other interesting bits of info they find while trolling the Internet.” He says the site is about helping people find things they didn’t know they wanted. Experian says the majority of visitors (60 percent) are women, and President Obama recently joined. John D. Sutter, "Report: Pinterest is third most-visited social site", CNN.com, April 06, 2012, © Cable News Network. Turner Broadcasting System, Inc. | DomainsMarketingInsight
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April 5, 2012: 11:09 PM EST
L’Oréal’s Maybelline NY brand launched a digital marketing campaign in Russia offering Russian girls the chance to appear on a billboard on Times Square and travel to New York City. The campaign, which promotes the company's Falsies Volum'Express mascara brand, invites Russian girls to submit their pictures to social media sites, such as Facebook. Photos garnering the most votes by participating New Yorkers will be displayed on Times Square. Anna Sanina, "Maybelline NY Brings Russian Girls to Times Square", Popsop, April 05, 2012, © Popsop Ltd. | DomainsMarketingInsight
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April 5, 2012: 12:44 AM EST
Consumer packaged goods (CPG) companies are tweaking their coupon marketing programs to get the most value from promotions. But the changes being tested – faster expirations, multiple item requirements – don’t appear to be deterring price-conscious shoppers looking for deals. They redeemed $4.6 billion in coupons in 2011, a 12 percent increase from 2010. One researcher found that CPG companies distributed 8.1 percent fewer coupons in 2011, with the decline coming mainly in grocery products. On the other hand, there was an increase in discount offers for health and beauty products, including hair care, eye care and cosmetics. Teresa F. Lindeman, "Consumers still clipping coupons after manufacturers revise some rules ", Pittsburgh Post-Gazette, April 05, 2012, © PG Publishing Co., Inc | DomainsMarketingInsight
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April 3, 2012: 02:24 AM EST
Food industry analysts IGD report that the Chinese grocery sector is now the world leader at $970 billion, pushing the U.S. market ($913.5 billion) into the No. 2 spot for the first time. The grocery spending gap is likely to widen even more by 2015. The growth will occur despite a significant slowdown in China’s economy as the country’s diet moves beyond rice and pork to include dairy products, wheat, grains, and white and red meats. Increased demand for these products in China has led to price hikes around the globe. IGD also expects that Brazil, Russia, India, and China (the BRIC countries) will comprise four of the top five grocery markets in the world by 2015. Catherine Boyle, "China Becomes World’s Biggest Grocery Market", CNBC.com, April 03, 2012, © CNBC.com | DomainsMarketingInsight
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April 3, 2012: 02:20 AM EST
Amazon.com has begun to ramp up its online advertising program targeting consumer packaged goods (CPG) companies in hopes of attracting some of the billions of dollars spent annually on online ads in that sector. According to an Internet market research firm, spending by CPG companies on online ads will double by 2015 to $5 billion. The head of Amazon’s global ad sales called the CPG advertising market a “huge opportunity” in a recent speech, noting that only four percent of its customers purchase CPG products. Alistair Barr, "Amazon eyes ad dollars in consumer packaged goods", Reuters, April 03, 2012, © Thomson Reuters | DomainsMarketingInsight
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April 3, 2012: 12:27 AM EST
Procter & Gamble launched a mobile marketing campaign targeting young football fans in Indonesia to promote its Gillette and Head & Shoulders brands. The campaign will feature the football-themed magazine Laga Bintang, with content provided by local publisher Kompas, available to football fans through a mobile site, several mobile applications, and content distribution deals with Web sites including Kompas.com and Bola.com. Racheal Lee , "P&G launches mobile campaign for soccer fans in Indonesia", Campaign Singapore, April 03, 2012, © Haymarket Media Ltd | DomainsMarketingInsight
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April 2, 2012: 02:21 AM EST
Procter & Gamble said it plans to reduce by $1 billion its marketing budget in the next five years. P&G also said it intends to decrease its conventional TV advertising expenditure and instead focus more on digital marketing. Faced with the economic slowdown, some of the world's largest advertisers, such as P&G and AB Inbev, are aiming to revamp their marketing strategies at lower costs and enhance interaction with consumers. Joe Fernandez, "Procter & Gamble: the world's biggest channel hopper", The Drum, April 02, 2012, © Carnyx Group Ltd | DomainsMarketingInsight
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April 1, 2012: 02:30 AM EST
Unilever expanded its Hispanic-targeting marketing efforts by launching the Disfruta la Pasion de la Vida (Enjoy Life's Passion), an in-store marketing campaign in partnership with independent supermarket chains in the Western U.S., and the Vivemor (Better Living), an online marketing push that includes Facebook and in-store events. The events include interactive activities, such as Caress hand-wash stations and Pond's testing area, Hispanic-themed foods and music, and Spanish-language coupons and cookbooks. Dale Buss, "Unilever Ramps Up Hispanic Marketing with New Initiatives", CPG Matters, April 01, 2012, © CPG Matters | DomainsMarketingInsight
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March 29, 2012: 02:17 AM EST
Gillette sponsored the launch of mandatory.com, a men's consumer lifestyle Web site launched by AOL and BermanBraun. Its owners describe the Web site as an online destination for men who are looking for timely information, articles, and advice about masculine interests, which mandatory.com classifies into Play, Know, Women, and Awesome. "AOL and BermanBraun Partner To Bring Back the Man's Man", AOL, March 29, 2012, © AOL Inc. | DomainsMarketingInsight
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March 29, 2012: 02:26 AM EST
Procter & Gamble is adding emphasis to social media in its overall marketing strategy, launching social media campaigns for its leading brands. Since its first effort with the "Tyler's" blog in 2005, P&G's social media presence has enabled the company to communicate better with its target customers, women aged 25–54. Research says this group spent an average of 484 minutes on Facebook in February and P&G is benefiting from working with social media. It helped increase sales of P&G brands, such as Pepto-Bismol, which saw an 11-percent gain in market share in the 12-month period ending in fall 2011 and Secret, which has 1.5 million Facebook ‘likes’ and captured an extra 5 point share in the 12 months following its campaign. Lauren Coleman-Lochner , "Social Networking Takes Center Stage at P&G", Business Week, March 29, 2012, © Bloomberg L.P. | DomainsMarketingInsight
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March 27, 2012: 11:25 PM EST
Marketing executives optimistic about the economy predict significant increases in spending overall and particularly in online efforts, a survey has found. Marketing budgets are expected to grow by as much as 8.1 percent in the next year, with much of that growth coming from online spending. The survey found that companies planned to earmark 7.4 percent of marketing budgets on social media campaigns in the next 12 months and expect that number to nearly triple in the next five years. Still, the survey found, nearly one in five execs say their companies have not yet integrated social media into marketing strategies. "Execs Foresee Continued Shift to Digital Marketing", eMarketer, March 27, 2012, © eMarketer Inc. | DomainsMarketingInsight
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March 27, 2012: 04:25 AM EST
Hindustan Unilever launched an online marketing campaign via Twitter and YouTube to generate buzz for a planned television commercial for a new variant of its Axe deodorant brand. The company revised the Axe Web site as a part of the campaign, and plans to also use Facebook and mobile advertising. Nisha Menon, "Axe goes bullish on digital to introduce stronger fragrance", afaqs!, March 27, 2012, © afaqs! | DomainsMarketingInsight
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March 26, 2012: 04:28 AM EST
Unilever launched an online marketing campaign for its Domestos bleach brand using the "Flush of Fortune," an online game developed by Lean Mean Fighting Machine. The game allows consumers to log-in with their Facebook account, and increase their chances of winning the daily prize of up to £1,000 by promoting the game on the networking site. Sarah Shearman, "Unilever rolls out 'Flush of Fortune' game for Domestos brand", Campaign Live, March 26, 2012, © Haymarket Business Media | DomainsMarketingInsight
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March 26, 2012: 11:03 AM EST
Bakery and nutraceutical products maker FACT Corporation says its new line of ready-to-eat brownies, cookies and muffins – based on the concept that nutrition leads to wellness – is “well-timed to fit market demand”. Recent product introduction meetings with major retailers “achieved positive results:” feedback led to some minor changes in the positioning, packaging and marketing support of the Nutrition First line of baked goods, expected to hit store shelves this fall. Bakery and snack channels in the U.S. have been growing steadily year over year, the company notes. Sales of packaged breads and sweet baked goods should reach $20.1 billion by 2014. "FACT Corporation’s Ready-to-Eat Bakery Products a Fit for Current Market Trends", News release, FACT Corporation, March 26, 2012, © FACT Corporation | DomainsMarketingInsight
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March 26, 2012: 03:27 AM EST
A Motley Fool analyst writes that Walmart is taking it on the chin sales-wise and profits-wise, mainly because of growing online competition from Amazon.com and bulk product sales competition from Costco, which limits its markup to 15 percent. Though it has managed to show positive same store sales growth in 2011 – “a measly 1.5 percent” after nine quarters of decline – overall profit dropped 13 percent. The trend – shifting consumer buying patterns – will not sink Walmart anytime soon, says Adam J. Wiederman, but it will become increasingly difficult for the huge company to grow. Adam J. Wiederman, "The Consumer Trends That Are Slowly Killing Walmart", AOL Daily Finance, March 26, 2012, © AOL Inc. | DomainsMarketingInsight
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March 26, 2012: 04:27 AM EST
Degree Men launched the second part of the Degree Men Offseason Adventure Series online marketing for its Degree Men Adrenaline Series line of antiperspirant and deodorant products that feature the MOTIONSENSE technology, which the company claims is triggered by motion. The campaign, which features professional quarterback Mark Sanchez, allows consumers to vote online to decide which adventure activities the football player will do during the NFL's offseason. "Degree Men Turns Up the Heat on Mark Sanchez With New Adrenaline-Fueled Offseason Adventures", PRNewswire, March 26, 2012, © PR Newswire Association LLC | DomainsMarketingInsight
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March 22, 2012: 12:24 PM EST
A California game design and publishing company has developed a game for social/mobile platforms that consists mainly of, well, slicing digital bread and other baked goods. To play the game, “bakers” slice baked goods – bagels, cookies, waffles, challah bread, etc. Each slice earns points. The game has two modes: Extreme Baking and Pastry School. According to the CEO of Sliced Bread Games – his title at the firm is Chief Baking Officer – Sliced Bread is “a culinary mobile game masterpiece.” A 99¢ version of the Sliced Bread game is available on the iPhone and iPad Touch, and a $1.99 version is available on the iPad. "Sliced Bread Games Baking Up a Tasty Treat in Mobile Gaming", News release, Sliced Bread Games, March 22, 2012, © Sliced Bread Games | DomainsMarketingInsight
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March 21, 2012: 02:17 AM EST
Head & Shoulders partnered with Pakistan's leading dermatologists to celebrate the Hair and Scalp Health Week in Pakistan on March 16 to 18, 2012. During the event, the company offered free consultations related to hair and scalp health, in the process, also providing consumers with information about the company's HydraZinc technology, which Head & Shoulders claims offers effective scalp health and anti-dandruff features. "‘Hair, Scalp Health Week’ celebrated by Head & Shoulders", Pakistan Observer, March 21, 2012, © Pakistan Observer | DomainsMarketingInsight
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March 21, 2012: 02:16 AM EST
Procter & Gamble's Downy fabric softener brand launched its SilkTouch formula with the "Baila Súbele al Suave" dance contest and several events in Los Angeles and Miami that are open and free to the public. P&G designed its marketing campaign to focus on how Downy products soften clothes, after a survey revealed that 80 percent of consumers feel happy, with some even feeling like dancing, when they experience how soft their clothes are after washing. "Downy Celebrates with Consumers the Softness of Their Clothes Through Events and Contests That Will Make Them Dance", Procter & Gamble, March 21, 2012, © Procter & Gamble | DomainsMarketingInsight
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March 21, 2012: 03:04 AM EST
Procter & Gamble said it plans to invest all money to be saved from its recently announced $10 billion cost-cutting plan in emerging markets, such as China and India, to close the gap with long-time competitor Unilever in these countries. After cutting about 5,700 jobs elsewhere, P&G plans to increase hiring in India and China, build more factories, and expand its distribution networks in developing countries. Kala Vijayraghavan & Sagar Malviya, "Procter & Gamble directs cost savings from sluggish developed economies into markets like India", Economic Times, March 21, 2012, © Times Internet Limited | DomainsMarketingInsight
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March 21, 2012: 02:14 AM EST
Kimberly-Clark Corp. appointed Clive Sirkin as a senior marketing officer after the promotion of his supervisor Tony Palmer to president of global brands and innovation from chief marketing officer. Sirkin will focus on the company's "lean marketing" initiative, as well as on growing the sales of brands, such as Kotex and Poise, which compete with some of Procter & Gamble's strongest brands. Jack Neff , "K-C: 'We Don't Believe in Digital Marketing ... [But] Marketing in a Digital World'", Advertising Age, March 21, 2012, © Crain Communications | DomainsMarketingInsight
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March 21, 2012: 03:00 AM EST
Careful planning and investment can boost marketing communications and social media ROI and help companies take advantage of the tools and digital channels available for engaging customers. Companies know that use of social media is important, but they often fail to establish a clear strategy for engaging customers, for implementing digital channels across the organization and for measuring the results to verify ROI and savings. Rob McCarthy of CMS Wire outlines the key steps companies need to take to improve their use of digital channels and boost ROI. Rob McCarthy , "The Importance of Social Media ROI", CMS Wire, March 21, 2012, © Simpler Media Group, Inc. | DomainsMarketingInsight
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March 20, 2012: 03:52 AM EST
Major brands from the fast-moving consumer goods and retail industries in the UK increased their spending on mobile advertising by 157 percent from the previous year to reach £203.2 million in 2011, according to a survey by the Internet Advertising Bureau. IAB claims the growth in mobile advertising, with the retail sector accounting for 12.3 percent of the year's total ad spending, is driven by the fast expansion of the mobile commerce sector. Sarah Shearman, "Mobile adspend soars 157% as FMCG and retail brands follow consumers", Marketing Magazine, March 20, 2012, © Haymarket | DomainsMarketingInsight
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March 19, 2012: 11:57 PM EST
How can marketers and publishers attract and hold the attention of today’s online consumers with their short attention spans, desire for “quick fixes,” and numerous options for obtaining information on the Internet? The Guardian offers some “rules” to follow on Web sites: be sure Web pages load quickly; put key information up front to satisfy the need for instant gratification; show key facts as bullet points or unique selling propositions; use subheads with descriptive wording; write short, punchy content; make use of rich media such as videos, as well as images, charts, graphs, etc.; present information logically; and confine content to what a reader wants and needs. "Say it quick, say it well – the attention span of a modern internet consumer", The Guardian, March 19, 2012, © Guardian News and Media Limited | DomainsMarketingInsight
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March 20, 2012: 02:55 AM EST
L'Oréal Luxe's US brand Kiehl announced the launch of the Travel-Tested Solutions collection of skin care products designed for travelers. The collection, which will be available exclusively at Kiehl's airport shops, duty-free stores, and onboard several airlines, includes products that contain cactus flower extract for enhanced hydration and Tibetan ginseng for improved skin-cell respiration at high altitudes, the company said. Nicole Mezzasalma, "Kiehl’s to launch travel-exclusive range", DFNI Online, March 20, 2012, © Metropolis Business Publishing | DomainsMarketingInsight
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March 19, 2012: 03:30 AM EST
Unilever's Rexona deodorant brand has implemented one of the most expansive Twitter-based marketing campaigns connected to the Australian Grand Prix. Unilever has promoted the campaign, based on the hashtag #noquit and managed by media agency Mindshare, through trending topics online, Twitter search, outdoor advertising, and TV ads. "Rexona uses hashtag for F1", Mumbrella, March 19, 2012, © Focal Attractions | DomainsMarketingInsight
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March 18, 2012: 02:36 AM EST
Procter & Gamble partnered with the UAE National Olympic Committee to launch the "Thank You Mom" campaign in the United Arab Emirates to support the search for future Olympic Games athletes and help enhance the everyday life of mothers, children, and families in the country. As part of the partnership, P&G will cooperate with the UAE Athletic Federation to put into operation a program for scouting, training, and preparing young UAE citizens to become world-class athletes. "Procter and Gamble supports youth sports development in partnership with UAE National Olympic Committee", AME Info, March 18, 2012, © AME Info FZ LLC / Emap Limited | DomainsMarketingInsight
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