Personal Care Companies Trim Ad Spending To Maintain Profit Margins

Higher costs associated with increased oil prices, among other factors, are shrinking the profit margins of big personal care companies, leading them to trim marketing and advertising spending, rather than cut packaging or ingredient expenses, according to a new report from the Kline Group. But another factor in the declining ad spend is the fact that marketing budgets are increasingly being diverted into new media channels, such as e-commerce platforms and promotions using social media like Twitter and Facebook.