Yoplait’s Partnership With Local Yogurt Producer Reaps Benefits In The UAE

A partnership between French yogurt-maker Yoplai and Abu Dhabi’s Agthia Group has proved to be a formula for success in the United Arab Emirates. The Agthia Group has the rights for the Yoplai brand in the Gulf Cooperation Council (GCC) countries and provides installed production capacity of 16,000 tons. The group has also invested $13 million in a new plant to produce yogurts from Yoplait’s product line that appeal particularly to area palates. "The range carries a slight premium, but in line with what's right for the local market," said an Agthia Group executive of the marketing success in the UAE. "The initial response has clearly validated we have got it right."