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Sephora Digital SEA Adopts Advanced Personalization Technology

June 22, 2017: 12:00 AM EST
Sephora Digital SEA (formerly Luxola) is implementing Dynamic Yield's personalization technology stack technology to tailor individualized e-commerce experiences to each customer.  Sephora SEA is responsible for the e-commerce activities of Sephora across South East Asia, Australia and New Zealand. With Dynamic Yield’s technology, Sephora SEAcan provide individualized beauty product recommendations on website pages based on country and prior shopping behavior. A Sephora SEA spokesman said personalization is “at the core of our e-commerce strategy.” [ Image credit: © Sephora  ]
"Sephora SEA Chooses Dynamic Yield to Personalize the Entire Customer Journey", News release, Dynamic Yield, June 22, 2017, © Dynamic Yield
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Unilever Continues To Realign Agency And Ad Tech Relationships

June 21, 2017: 12:00 AM EST
Unilever and British advertising/PR firm WPP announced they are investing in mobile creative management platform Celtra. The move furthers Unilever’s goal of boosting and applying creative technology innovation while reducing associations with ad agencies. As Unilever gets more involved in data and ad tech it has cut the costs and complexities of advertising across its 400+ brands. Celtra has been providing top brands with the ability to connect operational data, creative, advertising and analytics. The company has worked for several years with Unilever and with WPP’s Mindshare. [ Image credit: © Celtra  ]
Alison Weissbrot , "Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux", AdExchanger, June 21, 2017, © AdExchanger.com
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Tesco Merges Two Customer Services Offices

June 21, 2017: 12:00 AM EST
British grocery chain Tesco is consolidating its Customer Engagement Centers (CEC) into one office located in Dundee. As part of the consolidation, it is closing the CEC in Cardiff by February 2018. The company said it expects the move to simplify customer service while maintaining quality through phone, email, and social media operations. Closing the Cardiff CEC will affect 1,100 workers, but Tesco expects to create 250 new positions at the Dundee office. [ Tesco CEC Dundee, image credit: © Tesco  ]
"Tesco simplifies customer service operations", News release, Tesco, June 21, 2017, © Tescoplc.com
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Nestle Takes Part In Freshly’s New Expansion Funding Round

June 20, 2017: 12:00 AM EST
Nestlé USA announced it is taking a big step into the burgeoning, $10 billion direct-to-consumer ready meals business in the U.S. with the investment in one of its leading companies. New York-based Freshly operates in 28 states, delivering meals to homes weekly. Nestlé is the lead investor in Freshly’s new $77 million funding round that will help pay for the company’s construction of an East Coast kitchen and distribution center in 2018, as it prepares to expand to nationwide service. [ Image credit: © Freshly  ]
"Nestlé USA Acquires Minority Interest in Freshly", News release, Nestlé, June 20, 2017, © Nestlé USA
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Sprite Summer Promo Features Rappers’ “Cold Lyrics” On Cans, Bottles

June 19, 2017: 12:00 AM EST
Coca-Cola announced it is displaying “cold-inspired lyrics” from six rappers on 16-ounce Sprite cans and 20-ounce Sprite bottles this summer. They will be available for a limited time in convenience retail and other retail stores in the U.S. Rappers featured include Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G, chosen because of “their unique perspective and reputation for staying true to themselves.” [ Image credit: © Coca-Cola Company  ]
"Sprite Refreshes Fans With Cold Lyrics From Hot Artists This Summer", News release, Coca-Cola Company , June 19, 2017, © The Coca-Cola Company
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Coke Ad Campaign Speaks To Young Chinese In Their Special “Code”

June 19, 2017: 12:00 AM EST
New Coca-Cola bottles – known as “code bottles” – targeting young Chinese were introduced as part of a summer ad campaign produced with the McCann Worldgroup Shanghai agency. The bottles are decorated with emoticons and phrases used routinely by young people in China. The campaign is bolstered by two films -- one with celebrity Lu Han (left) -- featuring the code bottles. They will run on social media platforms and TV. [ Image credit: © Coca-Cola Company  ]
Angel Tang, "Coca-Cola’s new packaging in China targets young segment", Marketing Interactive, June 19, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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Amazon-Whole Foods Deal Signals A Major Economic Trend

June 16, 2017: 12:00 AM EST
The recently announced acquisition of Whole Foods Market by Amazon is an indicator of a fact well-known by retail analysts: both Amazon and Walmart are trying to be like the other. Amazon is establishing brick-and-mortar bookstores and buying 460 grocery store locations. Walmart, through its recent acquisition of Jet.com and other moves, is strengthening its online presence and infrastructure. But the larger picture is that the retail industry is undergoing consolidation among a few big companies whose resources stretch globally, whose access to sophisticated supply lines, and advanced marketing and delivery technologies, gives them major market advantages over smaller competitors. This consolidation is happening in other industries, including banking, airlines and telecommunications. And it’s creating a real economic gulf between two groups of workers: those employed by the prosperous new super companies – and those employed elsewhere.  [ Image credit: © Wikimedia Commons  ]
Neil Irwin , "The Amazon-Walmart Showdown That Explains the Modern Economy", The New York Times, June 16, 2017, © The New York Times Company
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Jet.com Sheds Its Costco Ethos

June 12, 2017: 12:00 AM EST
E-commerce company Jet.com’s co-founder Marc Lore was inspired by the Costco example. Its original business model was based on membership fees, and on bulk sales savings passed on to the customer. But now that it has been acquired by Walmart, and continues to integrate its operations with the giant retailer, it has begun phasing out the Kirkland Signature brand of products, replacing them with products offered under the Sam’s Club Member’s Mark brand. According to analytics provider 1010data, Jet accounted for 5.5 percent of online sales of the Kirkland brand in the first half of 2016, behind Amazon and Costco.com. [ Image credit: © Walmart  ]
Matthew Boyle, "Jet.com Will Phase Out Costco Products After Wal-Mart Acquisition", Bloomberg , June 12, 2017, © Bloomberg LP
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Amazon Customers Who Get Food Assistance Can Pay Cheaper Prime Fee

June 6, 2017: 12:00 AM EST
Amazon has adjusted its Prime program to include customers receiving government financial assistance at a lower monthly fee. Membership in Prime includes video, music, reading, photos and unlimited free shipping. The fee for people on food assistance and other programs will be $5.99 a month for a year with anytime cancelation. Customers will need to qualify with a valid EBT card linked to Temporary Assistance for Needy Families (TANF), Supplemental Nutrition Assistance Program (SNAP), or Women, Infants, and Children Nutrition Program (WIC). The EBT card cannot be used to pay for membership. The regular monthly rate for Prime is $10.99, which drops to $8.25 a month if paid annually ($99). Prime Video membership is $8.99 a month. [ Image credit: © 
"Amazon Introduces Discounted Monthly Prime Offer for Customers Receiving Government Assistance", News release, Amazon, June 06, 2017, © Amazon.com, Inc.
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Walmart Tests Large Parking Lot Kiosk For Online Order Pickup

June 6, 2017: 12:00 AM EST
Walmart is testing the use of a large self-service kiosk that would allow customers to pick up their online purchases without contact with an employee. After purchases are paid for online, Walmart employees find and pack the orders in bins in the 20-by-80-foot test structure, which is located in the parking lot of a Warr Acres, Okla., supercenter. Customers gain entry to the kiosk, which contains refrigerators and freezers to maintain food freshness, via a typed-in code. Customers must spend at least $30 online to use the kiosk, which is open 24/7 and can fulfill hundreds of customer orders in a day. [ Image credit: © Walmart  ]
Hayley Peterson, "Walmart built a giant vending machine that retrieves groceries", Business Insider, June 06, 2017, © Business Insider Inc.
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Millennials Not Very Adventuresome When It Comes To Eating Out

June 5, 2017: 12:00 AM EST
According to new Harris Poll research, Millennials are extremely loyal to chain restaurants like Five Guys, Chick-fil-a, and Starbucks. The data are somewhat counter-intuitive because Millennials are known to favor experiences like travel over collecting “stuff.” But it turns out they also value convenience, affordable prices, and familiarity, which chain restaurants have in spades. It doesn’t hurt that chain eateries have taken to social media platforms to make ordering and picking up easier. Facebook and Instagram enable chains to engage with customers using mouth-watering pix of menu items, a phenomenon known as “food porn.”  [ Image credit: © Robert Douglass  ]
Nicole Spector, "Why Millennials Are Hooked on Chain Restaurants", NBC News, June 05, 2017, © NBCNews.com
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It Pays To Buy Own-Brand Groceries At Australia’s Aldi Stores

June 5, 2017: 12:00 AM EST
A grocery price survey conducted by an Australian consumer research firm found that a standard basket of own-brand products cost the least at Aldi stores, while leading brand products cost the most at IGA. The average leading brand basket cost $170.54 at Coles and $168.74 at Woolworths. A comparable basket of Aldi brand products cost $102.50, saving 49-50 percent. According to the Choice Consumer Pulse Survey, switching to other budget options where available can save shoppers as much as 59 percent when buying own-brand groceries from Aldi, rather than leading brands at Coles and Woolworths. Independent chain IGA charged 5-7 percent more than Coles and Woolworths for an identical basket of leading brand items. Choice checked110 supermarkets in 33 locations across Australia for its survey. [ Image credit: © Wikimedia Commons  ]
Rachel Clemons, "Which supermarket has the cheapest groceries?", News release, Choice, June 05, 2017, © Choice
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How Walmart Might Foil Incursions By Discount Grocers Aldi, Lidl

June 2, 2017: 12:00 AM EST
Walmart has been doing a good job of beefing up its e-commerce program to stay close to online retail competitor Amazon. But analysts say another big challenge is to better compete against the German no-frills grocery retailers Aldi and Lidl. That battleground is mainly about price, but not completely. Walmart’s U.K. grocery unit Asda, whose unique selling proposition was low prices, got beat in the price arena by Aldi and Lidl. It is still trying to recover. As the two German retailers expand their presence in the U.S., Walmart needs to make sure it is not out-discounted again. It also needs to make sure its house brands compete on quality as well as price. The good news is that the company’s growing e-commerce strengths could help it fend off low-tech discounter competition, especially if it continues to boost its shop-online/pick-up-in-store strategy. [ Image credit: © MidAmerica Nazarene University  ]
Andrea Felsted, "Walmart's Big New Problem Isn't Amazon", Bloomberg , June 02, 2017, © Bloomberg LP
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Inflation Boosts U.K. Grocery Sales Numbers

May 31, 2017: 12:00 AM EST
Growth in the U.K.’s retail grocery segment is being fueled partly by rising inflation, according to Kantar Worldpanel. Inflation stood at 2.9 percent for the 12-week period ending May 21, while overall sales rose 3.8 percent, the best in four years. Sales at Morrisons, Asda, Sainsbury’s and Tesco grew collectively by 1.6 percent in the period, while sales at German discounters Aldi and Lidl were up 19.2 percent over last year and reached a record market share of 12 percent. Sixty-two percent of the U.K. population shopped in an Aldi or Lidl during the past 12 weeks, compared to 58 percent a year ago. That amounts to an additional 1.1 million households shopping at either of the stores. [ Image credit: © Wikimedia Commons  ]
Chris Hayward, "Market heats up as Aldi and Lidl grow at fastest rate since 2015", News release, Kantar Worldpanel, May 31, 2017, © Kantar Worldpanel
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Apartment-Based Cake Baker Transformed Herself Into A Social Media Star

May 30, 2017: 12:00 AM EST
A Manhattan cake baker no longer sells her apartment-made cakes to friends to make money. A much easier revenue-generating scheme allows her to create masterpieces in her kitchen, videotape the process, and share the edited results with fans on social media. She has 250,000+ followers, and her videos regularly generate hundreds of thousands of views. An Instagram celebrity, Chelsey White makes money basically selling the concept of cake, rather than the cake itself, with help from partners such as the Food Network and AwesomenessTV. [ Image credit: © FoodNetwork.com  ]
Polly Mosendz, "Bakers Are Cashing In on Instagram’s Cake Obsession", Bloomberg, May 30, 2017, © Bloomberg Finance L.P.
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PROMO CAMPAIGN: Coke Links Music Event Tix With Bottle Labels To Attract Romanian Teens

May 28, 2017: 12:00 AM EST
To spur Romanian teenagers to drink Coca-Cola, the company has launched a promotional campaign using detachable bottle labels, some of which double as tickets to major musical events in the country. Coke buyers need to use a special smartphone app to tell whether their bottle label is a winner. Consumer research told the company that 40 percent of Romanian teens hadn’t tried a Coke in the past month.
Patrick Kulp, "Coke is Printing Music Festival Wristbands on its Bottles in Romania", Mashable, May 28, 2017, © Mashable, Inc.
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TECHNOLOGY: Coke CEO Sees Technology As Major Challenge, As Well As Solution

May 26, 2017: 12:00 AM EST
Technology advances are helping Coca-Cola cut costs. Company has turned to cheaper off-the-shelf software, for example, to run human resources and bill payment, allowing it to cut obsolete jobs. But evolving technology also presents new marketing challenges, according to CEO James Quincey. Rise of online beverage purchasing is disrupting soft drink buying patterns: shopping trips that used to lead to soft drink purchases at food courts or vending machines are being replaced by smartphone purchases and home deliveries. Quincey sees technology such as social media as key to answering these challenges, including decline in foot traffic, and ultimately believes surmounting them will make Coca-Cola a winner, here and abroad, in the digital age.
Jennifer Kaplan, "Coca-Cola’s CEO Fights Digital Threat to Buying Habits", TheRecord.com, May 26, 2017, © Metroland Media Group Ltd.
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Procter & Gamble Assigns Publicis Media To Manage Consolidated UK Media Account

May 23, 2017: 12:00 AM EST
Procter & Gamble awarded its consolidated media planning, scheduling, and buying account in the UK and Ireland to Publicis Media. Valued at more than ₤200 million, the account used to be managed by Starcom Mediavest and later divided between Starcom and Mediavest Spark following Publicis' reorganization in 2016. P&G's reorganization of its advertising and marketing strategies is part of the consumer goods giant's efforts to reduce agency spending by $2 billion during the next five years.
Jennifer Faull, "P&G unites UK media business under Publicis", The Drum, May 23, 2017, © Carnyx Group Ltd
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Potential Hikes In Prices, Fate Of NHS, Have British Consumers On Edge

May 19, 2017: 12:00 AM EST
Mintel consumer research finds that Britons are worried about the prospect of higher prices of goods and services, including food, vacations and clothing. Eighty-three percent worry about price hikes generally, and 59 percent worry about more expensive groceries. With the impact of Brexit still largely unknown yet looming, and despite concerns about rising prices,  consumer confidence remains relatively strong. People still expect their personal finances to hold up well over the next year. However, the fate of the National Health Service (NHS) and the nation’s economy worry consumers. [ Image credit: © Wikimedia Commons  ]
"Britain braces itself for price hikes: 83% fear price rises on goods and services", News release, Mintel, May 19, 2017, © Mintel Group Ltd.
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L'Oreal Paris Adds Elle Fanning To Lineup Of International Ambassadors

May 15, 2017: 12:00 AM EST
L'Oreal Paris has named actress Elle Fanning as the beauty brand's latest international ambassador. As part of her duties, Fanning will walk the red carpet for L'Oreal Paris at the 2017 Cannes Film Festival. For the past 20 years, L'Oreal Paris has been the film festival's official cosmetics partner.
Jennifer Weil, "EXCLUSIVE: Elle Fanning Named International Spokesperson of L’Oreal Paris", Women’s Wear Daily, May 15, 2017, © Penske Media Corporation
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Bounty Joins Celebrity Chef Duff Goldman For 2017 National Chocolate Chip Day Campaign

May 15, 2017: 12:00 AM EST
Bounty partnered with Food Network celebrity chef Duff Goldman for a campaign celebrating the 2017 National Chocolate Chip Day. Focusing on baking with children as “one of life's messiest, most memorable moments” for families, the event also aims to highlight “messy chocolate chip recipes.” During the campaign Goldman will share a new chocolate chip recipe, as well as after-baking cleanup tips using Bounty paper towels.
"Bounty and Celebrity Pastry Chef Duff Goldman Celebrate Messy, Memorable Baking Moments With Kids on National Chocolate Chip Day", Procter & Gamble, May 15, 2017, © Procter & Gamble
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Tide Gives Toronto Public Transport Passengers Free RidesTo Promote Laundry Products

May 12, 2017: 12:00 AM EST
Laundry care brand Tide is giving away free Toronto Transit Commission tokens to promote the New Tide Pods plus Downy detergent. Part of the brand's #TreatThemBetter campaign, the event aims to provide up to 25,000 free rides. To be held on May 15, 2017, at the Union Station, the event will run from 6:30 to 11:00 in the morning and 3:00 to 7:30 in the afternoon.
"Tide PODS plus Downy and TTC Treat Toronto Better", Procter & Gamble, May 12, 2017, © Procter & Gamble
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PepsiCo Expands E-Commerce Relationship With China’s Alibaba Platform

May 11, 2017: 12:00 AM EST
PepsiCo’s China unit has extended its marketing relationship with giant online and mobile commerce company Alibaba with a new strategic agreement. The company said the pact is an effort to expand its own e-commerce capabilities while enhancing customer online experiences. PepsiCo will take full advantage of Alibaba's platform and data “to carry out more innovative experiments” and “perfect PepsiCo's products and services.” Cooperation with Alibaba began five years ago in the e-commerce segment when PepsiCo established a flagship store on Tmall  It has launched several online marketing campaigns, including the 2016 Super Brand Day, Quaker's co-branded campaign with Tmall, and Kumamon-branded Lay's gift campaign during Chinese New Year. [ Image credit: © PepsiCo  ]
"PepsiCo Signs Strategic Agreement with Alibaba Group", News release, PepsiCo, May 11, 2017, © PepsiCo
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Lysol Launches 2017 Mother's Day Marketing Campaign

May 11, 2017: 12:00 AM EST
Household cleaning brand Lysol launched the What It Takes To Protect marketing campaign. Aimed at highlighting the ways mothers protect their children and loved ones, the campaign focuses on how Lysol products are designed to kill 99.9 percent of germs that can make children sick. To help celebrate 2017 Mother's Day, the campaign has added the film “Protect Like A Mother,” which highlights how mothers in the animal kingdom protect their young. Also, the brand plans to put up an exhibition in New York City, honoring mothers.
"Lysol® Launches New Campaign Celebrating the Protective Instincts of Mothers", PR Newswire, May 11, 2017, © PR Newswire Association LLC
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Feds Crack Down On Misleading Social Media Celebrity Product Endorsements

May 10, 2017: 12:00 AM EST
The Federal Trade Commission has warned companies that use celebrity endorsers on social media – notably Instagram – must disclose that the endorsements, which include photos of celebrities displaying products, are paid and not voluntary. The agency sent 90 letters to brand holders and endorsers allegedly in violation of federal law. Companies notified included dietary supplement firms, personal care brands, food companies and consumer goods companies like Adidas and Puma. Endorsers included Heidi Klum, Naomi Campbell, Allen Iverson, Jennifer Lopez, and former NFLer James Harrison. FTC guidelines say a company that has a “business relationship” with a celebrity endorser should “clearly and conspicuously” disclose that relationship in the endorsement ad. [ Image credit: © FTC.gov ]
Hank Schultz, "FTC Tells Companies, 'Influencers' to disclose when Instagram Posts are Ads", NUTRAingredients-USA.com, May 10, 2017, © William Reed Business Media SAS
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Pond's Withdraws Marketing Claim For Pimple Clear Face Wash Product

May 6, 2017: 12:00 AM EST
Unilever South Africa voluntarily withdrew Pond's “pimple free in 3 days” marketing claim for the Pimple Clear Face Wash product. While the Advertising Standards Authority found the advertisement did not violate the country's medical-related-marketing rules, the company's decision to withdraw the claim means Pond's has to stop using it. Beiersdorf, maker of Nivea and Eucerin products, filed the complaint against Pond's marketing claim.
Shenaaz Jamal , "ASA rules Ponds should drop ‘pimple free in 3 days’ claim", Sowetan Live, May 06, 2017, © Times Media Group
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Kao Partners With Hakuhodo Singapore To Launch Local Campaign For Biore UV Body Care Serum

May 2, 2017: 12:00 AM EST
Kao Singapore worked with Hakuhodo Singapore to launch a marketing campaign, promoting the Biore UV Body Care Serum personal care product. Aimed at office ladies, the campaign includes interactive educational content designed to let consumers take part in the “storytelling process.” For its mobile components, the campaign also features real-time engagement and marketing messages on conventional media.
Vivienne Tay, "Kao Singapore works with Hakuhodo to Promote Biore’s UV Protection Serum", Marketing-Interactive, May 02, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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Get Revenge On Internet Trollers With A Cake

May 1, 2017: 12:00 AM EST
People victimized by Internet trolls and their hateful online comments can repay the perps with a cake, as long as they know the troller’s actual physical address. For a fee of $35, Brooklyn’s Troll Cakes Bakery and Detective Agency will bake a cake, decorate it with the troll’s hateful words, and then deliver it right to their door. Even if they don’t know the address – this is where the “detective agency” takes over – for $60 the service will research an unknown address and take it from there. The company even has a service for Donald Trump haters: it will decorate a cake with a customer’s favorite Trump tweet (or nasty comment) and send it to the White House. It’s called the “Tiny Hands Special.”  [ Image credit: © TrollCakes.com  ]
Ben Hooper, "Bakery Returns Online Trolls' Comments to them in Cake Form", United Press International, May 01, 2017, © United Press International, Inc.
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Avon Launches Make Up Marathon Campaign In India

April 28, 2017: 12:00 AM EST
Beauty brand and direct-selling company Avon has announced its first Make Up Marathon event in India. With Avon promoting and running the event on social media in April 2017, the Avon True Make Up marathon campaign will have its highlight with the launch of a Beauty Look Book, the company said. As part of the campaign, Avon is hosting contests and calling on women to share their looks with the brand.
Napson Fernandes, "Beauty Brand AVON Announces the First Ever Beauty Make Up Marathon", Pocket News Alert, April 28, 2017, © Pocket News Alert
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Sports Drink Makers Need To Prove Their Products Really Do Boost Performance

April 27, 2017: 12:00 AM EST
Sales of sports drinks in the U.K. have been sliding for some time, market researcher Mintel notes, buffeted by strong competition from bottled water and energy drinks. Water is chosen by British consumers both for simple rehydration and for improved performance in sports. Consumers are not buying claims that sports drinks boost athletic performance any more than water or other isotonic formulations. To tackle the problem, sports drinks brands need to educate the market, prove they really do improve performance, and even target average exercisers, because at the moment, nearly twenty percent of non- or infrequent sports drink buyers lack faith in product claims. [ Image credit: © Jeff Taylor, Wikimedia Commons  ]
Amy Price, "UK Sports Drinks Should Target Everyday Exercisers", News release, Mintel, April 27, 2017, © Mintel Group Ltd.
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Misconceptions Swirl Around Lidl As U.S. Debut Approaches

April 26, 2017: 12:00 AM EST
A Kantar retail industry analyst reports that attenders at a recent chain drug store meeting had one topic on their mind: the pending arrival of the first 20 U.S. stores of the German small-format discount chain Lidl.  He was amazed at “the level of misinformation swirling around the retailer.” Potential competitors believe, for example, that Lidl operates down-market stores, targets low-income shoppers from poor areas, and competes mostly with other discounters of its ilk, such as Aldi. In fact, however, Lidl is a mid-market retailer; its stores are austere but pleasant and attractive; shoppers represent all income levels; it underprices competition by double-digit percentages on branded items and sells high-quality private label products; and competes successfully with supermarkets and supercenters. [ Image credit: © Wikipedia  ]
Mike Paglia, "It's Time to Get Real About Lidl", News release, Kantar US, April 26, 2017, © Kantar, a WPP Plc company
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L'Oreal Looks At Artificial Intelligence To Improve Customer Interactions

April 24, 2017: 12:00 AM EST
Beauty brand L'Oreal has collaborated with Automat Technologies to create beauty services designed for the Facebook Messenger social media and messaging platform. Chief digital officer Lubomira Rochet said the company's focus on Messenger bots is the latest illustration of L'Oreal's “service strategy.” Rochet added, the company believes combining conversational marketing and commerce with artificial intelligence will enable L'Oreal to personalize conversations with customers. Believing AI will have an impact as great as the internet, Rochet said AI will power the company's interactions with consumers, including advertising, CRM, and ad serving.
Leonie Roderick , "L’Oreal on why artificial intelligence is ‘a revolution as big as the internet’", Marketing Week , April 24, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Lidl Launches Brand Awareness Campaign In Germany

April 21, 2017: 12:00 AM EST
Discount retailer Lidl said it plans to launch a brand awareness campaign in Germany. Featuring an image of a receipt, the campaign aims to highlight the company’s main focus – selling goods at discounted prices. To be launched on April 23, 2017, the campaign will feature a new brand design, as well as a new “sound logo.”
"Lidl Germany Launches New Brand Awareness Campaign", European Supermarket Magazine, April 21, 2017, © European Supermarket Magazine
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Febreze Launches Walmart Campaign Featuring Olympic Gold Medalist Laurie Hernandez And Mom

April 19, 2017: 12:00 AM EST
Procter & Gamble's odor-control brand Febreze launched a campaign at Walmart featuring Olympic gold medalist and Dancing with the Stars champion Laurie Hernandez and her mother, Wanda. Marking the first time the brand's Walmart campaign has featured a Latina mother-and-daughter team, Febreze's marketing efforts aim to promote the new Febreze with OdorClear odor-eliminating technology. Also, Hernandez and her mother appear in an Odor Ode video campaign introduced in April 2017.
"Olympian, Dancing with the Stars Champion Laurie Hernandez Shares the Spotlight with Her Mom in New Campaign for Febreze at Walmart", Business Wire, April 19, 2017, © Business Wire, Inc.
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Suave Professionals Launches Campaign Featuring "Fake" High-End Haircare Products

April 19, 2017: 12:00 AM EST
Unilever's Suave Professionals haircare brand launched the “evaus” marketing campaign. Featuring evaus, a fictional high-end brand of haircare products that were actually Suave products, the campaign aimed to prove that consumers do not need to pay a higher price for quality haircare products. As part of the campaign, Suave sent bottles of evaus products to millennial beauty influencers who tried and liked the products after using them for two weeks.
"Introducing “Evaus” Premium Hair Care ", MultiVu, April 19, 2017, © MultiVu
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Coke Fine-Tunes Its “Share a Coke” Bottle Personalization Campaign

April 18, 2017: 12:00 AM EST
Coca-Cola is tweaking its successful “Share a Coke” personalized packaging campaign this summer by adding surnames to beverage bottles. The campaign, launched in Australia six years ago and later in the U.S., spurred growth in sales volume for the first time since 2000. Personalization and customization were found to appeal to teens and millennials. First names were chosen from among the 250 most popular in 2014, and were expanded this year to include 77 percent of teen and millennial first names. For the latest campaign fine-tuning, Coke will draw from the 200 most common family names of people in the U.S. aged 13 to 34. [ Image credit: © Coca-Cola Company  ]
E.J. Schultz, "Why Coke Is Adding Last Names to 'Share a Coke'", Advertising Age, April 18, 2017, © Crain Communications
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Vietnam Shows Remarkable Market Growth For Imported Cosmetics

April 18, 2017: 12:00 AM EST
The Vietnam market for imported cosmetics has shown remarkable growth over the past five years, helping the Vietnamese beauty industry to flourish. Data from the Trade Map of the International Trade Center (ITC) and the World Bank show that the value of imported cosmetics entering Vietnam grew from USD500 million in 2011 to over USD1.1 billion in 2016. Sales are predicted to hit USD2.2 billion by 2020. Perfume and makeup top the list of cosmetics products imported to Vietnam from neighboring countries, like Singapore, Thailand and Korea, as well as from the EU. While cosmetics imports from Italy and France have declined, Vietnam is importing more from Spain, Germany and Ireland. The Vietnam beauty market, comprising mostly women aged 15 to 39, who are getting better access to updated market trends and information, has attracted more players. This year, Vietnam is organizing for the second time the only beauty tradeshow in Southeast Asian region; vietbeauty2017 will be held from the 23rd to 25th of August. Set to be the most comprehensive beauty platform for beauty industry professionals, the event is expected to showcase beauty brands from various countries around the world. [ Image credit: Henn Photography ]
"Vietnamese People Spent Billions of Dollars on Imported Cosmetics", PR Newswire, April 18, 2017, © PR Newswire
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Eclair Naturals Launches Ad Campaign Highlighting Women's Confidence In Their Skin

April 17, 2017: 12:00 AM EST
Eclair Naturals said it has launched the NeverAny, an integrated advertising campaign created in partnership with MARC USA. According to the hair and body care brand, the campaign features images of women shot by leading international fashion photographer Ruven Afanador. Those images highlight women's confidence in their natural skin, as well as promote awareness about harmful ingredients included in personal care products.
"Éclair Naturals Has Nothing To Hide!", PR Newswire, April 17, 2017, © PR Newswire Association LLC.
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L'Oreal Paris Partners With The Glam App To Host The Academy Event

April 10, 2017: 12:00 AM EST
Beauty brand L'Oreal Paris is working with mobile on-demand beauty service provider The Glam App to help manage the Academy 2017 event involving 1,900 makeup, beauty, and hair stylists. To be hosted by The Glam App co-founder Joey Maalouf, the Academy event will feature famous beauty professionals, such as L'Oreal Paris celebrity makeup artist Sir John and leading hair stylist Jonathan Colombini. Also, the event will feature a VIP party, which will function as a networking event for stylists sharing tips and trends, and expanding client bases.
"The Glam App Announces Partnership with L’Oréal Paris", Business Wire, April 10, 2017, © Business Wire, Inc.
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Walgreens Expands Beauty Differentiation Retail Concept

April 7, 2017: 12:00 AM EST
Pharmacy and retail chain Walgreens is expanding its Beauty Differentiation beauty retail format to cover more than 1,000 additional store locations in 2017. According to the company, it is hiring beauty advisors to help support the program expansion. Walgreens said the expansion highlights the company's confidence in the retail concept.
Michael Johnsen, "Beauty format's success behind Walgreens expansion into 1,000 additional stores", Drug Store News, April 07, 2017, © Drug Store News
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Unilever Plans To Spend More On Digital Advertising In UK

March 29, 2017: 12:00 AM EST
Unilever UK is reportedly planning to increase its spending on digital advertising, after results of a study revealed the effectiveness of the marketing platform. Data from retailer Sainsbury's Nectar customer loyalty program revealed the platform returned £1.47, or $1.82, for every £1 spent. Also, offline and online sales increased during the six-week campaign.
Helen Leggatt, "Unilever to up digital spend following display ad trial", BizReport, March 29, 2017, © BizReport
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Peapod Customers Shopping More Often, Buying More, CMO Says

March 28, 2017: 12:00 AM EST
Peapod customers are using the online grocery delivery service more frequently and are increasing their basket size, according to the company's CMO Carrie Bienkowski. She said among the factors driving growth in the online grocery delivery service segment are millennials' preference for home-cooked meals and service providers' personalization strategies. Bienkowski described some of her company's personalization tactics, including customized homepage for existing customers and emails based on “transaction behavior.” Also, the company is focused on identifying customer segments, by evaluating transaction behavior.
Tricia Carr, "Peapod Customers Are Buying More, and More Often—Here's Why", eMarketer, March 28, 2017, © eMarketer Inc.
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Amazon Working To Iron Out Kinks In Its Cashierless Store Model

March 27, 2017: 12:00 AM EST
Technical glitches are delaying the debut of Amazon.com’s cashierless brick-and-mortar convenience store, Amazon Go,scheduled to open at the end of April in Seattle. The innovative store automatically charges customers when they exit.  No cash registers are used. The delay spotlights the difficulties the online retailer is experiencing as it implements a strategy to broaden its retail influence, especially in food sales. Observers say the cashierless technology works perfectly as long as there are 20 or fewer customers in the store. It also has a problem tracking items once they leave the store shelf. [ Image credit: © Amazon.com  ]
Laura Stevens, "Amazon Delays Opening of Cashierless Store to Work Out Kinks", The Wall Street Journal, March 27, 2017, © Dow Jones & Company, Inc.
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Unilever Uruguay Launches Lifebuoy Campaign Featuring Petri Dishes With Live Bacteria

March 24, 2017: 12:00 AM EST
Unilever Uruguay's Lifebuoy soap brand launched a marketing campaign featuring poster-sized petri dishes containing live bacteria. Created by branding company The Electric Factory Group, the campaign aims to encourage people to wash their hands more frequently. Lifebuoy installed the petri dishes in shopping malls across the country.
"Petri dish full of live bacteria used to advertise soap", Springwise, March 24, 2017, © Springwise Intelligence Ltd
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Jordan Marks 180 Years Of Providing Oral Care

March 24, 2017: 12:00 AM EST
Oral care brand Jordan is celebrating its 180th anniversary in 2017. As part of its celebrations in Malaysia, Jordan brought gifts to 300 children at the Paediatric Institute of the General Hospital Kuala Lumpur and visited 40 primary schools in the Klang Valley, providing oral care and dental hygiene tips to 25,000 children. Also, the brand launched the “Finding Jordan Picasso” coloring contest.
Siti Syameen Mohd Khalili, "Oral Care Brand Jordan Marks 180th Anniversary by Making M'sian Kids Smile", New Straits Times, March 24, 2017, © New Straits Times
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Aussie Hair Chooses Olapic's Social Media Marketing Platform

March 23, 2017: 12:00 AM EST
Procter & Gamble haircare brand Aussie Hair has selected Olapic’s Content in Motion platform for the brand’s social media campaigns. Aussie is currently using Content in Motion for the brand’s posts on Instagram and e-commerce consumer website, with results showing an increase of 33 percent in social media engagement. Also, Aussie is the first P&G brand in Europe to use Olapic’s platform.
"Aussie Hair Partners Visual Marketing Platform Olapic", NetImperative, March 23, 2017, © Netimperative
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Unilever Ghana Helps Celebrate 2017 World Oral Health Day

March 23, 2017: 12:00 AM EST
Unilever Ghana's managing director, Yeo Ziobeieton, took part in the Ghana Dental Association's celebration of the 2017 World Oral Health Day. Ziobeieton joined 2,000 schoolchildren in the live demonstration of proper toothbrushing technique. Unilever provided Pepsodent toothpaste and toothbrushes for the event held at the Trade Fair Centre in Accra.
"Unilever Managing Director Leads by Example", Ghana News Agency, March 23, 2017, © Ghana News Agency
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Pantene Launches All Strong Hair Is Beautiful Hair Campaign

March 23, 2017: 12:00 AM EST
Procter & Gamble's haircare brand Pantene launched the “All Strong Hair Is Beautiful Hair” advertisement. Part of the brand's Strong Is Beautiful campaign, the ad celebrates African American hair, seeking to address the inequality in popular-culture representation of hair that is not “long, shiny, and smooth.” In this connection, the brand launched Pantene Gold Series, a collection of high-end products designed to strengthen hair and enable it to be styled the way consumers want.
"Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign", Procter & Gamble, March 23, 2017, © Procter & Gamble
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Brand Consultant Says Walmart Can’t Match Amazon’s “Value Proposition”

March 21, 2017: 12:00 AM EST
Brand building consultant Denise Lee Yohn says Walmart’s current plan to “out-Amazon Amazon” is improving its e-commerce capabilities, which is a good thing, but in the long run it’s not a winning strategy. Offering free shipping on orders over $35, for example, makes the customer think about money with every online transaction. Amazon’s Prime members pay an annual fee and forget about it. Moreover, Prime gives members access to movie streaming, photo storage, music streaming, and early access to time-sensitive “Lightning Deals.” Walmart can’t compete with this “value proposition.” What it should do, Yohn says, is leverage its excellent physical distribution and retail network, improve the in-store experience, promote omnichannel shopping and fulfillment options, and develop in-person service innovations. [ Image credit: © MikeMozartJeepersMedia ]
Denise Lee Yohn, "Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”", Harvard Business Review, March 21, 2017, © Harvard Business School Publishing
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L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

March 21, 2017: 12:00 AM EST
L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.
"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017, © PR Newswire Association LLC
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