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New Digital Guru Hopes To Use Data To Make Coca-Cola More “Consumer-Centric”

December 4, 2017: 12:00 AM EST
Coca-Cola’s new chief digital officer has the challenging mission of crafting how to serve customers better by making the most of its digital platforms. The company is testing the use of data, artificial intelligence, and connected devices to enhance the customer experience, provide optimal service and become more “consumer-centric." David Godsman, who started at Coca-Cola a year ago, says his job isn’t just about changing digital experiences, it’s “also about helping customers make decisions in a more effective manner. It’s about an operational transition.”
Marty Swant, "Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future", Adweek, December 04, 2017, © Adweek
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Old Spice Launches Video Ad With Exploding Log And Terry Crews

November 23, 2017: 12:00 AM EST
Men's grooming brand Old Spice launched “Ye Olde Exploding Yule Log,” an advertising video featuring actor Terry Crews. Created by advertising agency Wieden + Kennedy, the video shows Crews and a yule log periodically exploding.
Tim Nudd, "Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the Holidays", Adweek, November 23, 2017, © Adweek
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Coca-Cola Adapts Marketing Expertise To The E-commerce Experience

November 17, 2017: 12:00 AM EST
Coca-Cola, which knows a thing or two about driving store traffic, is using that knowledge to enhance its e-commerce tactics in a world where customers are increasingly likely to purchase beverages using an online cart rather than a grocery store cart. To that end, it is improving the appearance of its digital store shelves,” integrating with voice technologies like Amazon Echo, and adding impulse buy options to click-and-collect pickup lockers. The idea behind these changes is to focus on current customers to drive digital sales, with the help of grocers and other online partners. It is also experimenting with direct-to-consumer marketing.
Jennifer Kaplan, "Coca-Cola Bid for Amazon Shoppers Means Boosting Digital Lineup", Bloomberg Technology, November 17, 2017, © Bloomberg Finance L.P.
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Aldi Customers Using The Venmo Payment App Can Donate Meals To Needy

November 7, 2017: 12:00 AM EST
Discount grocery chain Aldi has partnered with the PayPal Venmo payment app to donate Thanksgiving meals to Feeding America. The meals are automatically donated every time a Venmo user adds a Turkey Hand Thanksgiving emoji on the payment screen. Feeding America annually provides meals to more than 46 million people through a network of 200 food banks and 60,000 food pantries and meal programs. Germany-based Aldi operates 1,700 stores in 35 U.S. states. [ Image credit: ©  Aldi ]
Chantal Tode, Robert Williams, "Aldi Partners with Venmo for Emoji-Based Holiday Giving Campaign", Mobile Marketer, November 07, 2017, © Industry Dive
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Walmart Launches Supermercado Retail Concept In Brazil

October 28, 2017: 12:00 AM EST
Walmart Brasil has launched its Walmart Supermercado retail concept in Brazil. Supported with a R$500 million investment, the business transformation project will see 120 Bompreco, Nacional, and Mercadorama supermarkets adopting the new retail brand during the next four years. Walmart opened its first two Walmart Supermercado stores in Curitiba.
"Walmart Launches New Supermarket Concept In Brazil", European Supermarket Magazine, October 28, 2017, © European Supermarket Magazine
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Milk Producer Group Adds Examples Of “Fear-Based” Labeling To Its List

October 22, 2017: 12:00 AM EST
The National Milk Producers Federation, based in Arlington, VA., has added more items to its list of foods found to be misleadingly labeled “non-GMO,” “no added hormones,” etc. The organization has launched a “Peel Back the Label” campaign targeting “fear-based” labeling such as non-GMO on foods or products that contain no DNA to modify – e.g., table salt – and “no added hormone” labels on poultry products that are already barred from adding hormones by federal law. New examples of deceptive labeling include canned sliced carrots with "non-GMO" labels, a "GMO-free" label on lettuce, and mandarin oranges. None of these foods have ever been genetically modified, the group says. [ Image credit: © non-GMO Project  ]
"Dairy Industry Group Decries 'Fear-Based' Labeling", Rapid City Journal Media Group, October 22, 2017, © Rapid City Journal Media Group
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Lawsuits Accuse Coca-Cola, Other Diet Soft Drink Makers, Of False Advertising

October 18, 2017: 12:00 AM EST
Three class action complaints filed by several law firms in New York earlier this month allege that consumers have been duped into thinking that diet beverages sold by major soft drink companies will help them lose or manage weight. But in fact, the suits say, drinking the beverages regularly actually leads to weight gain. The brain perceives beverages sweetened with sugar substitutes like aspartame to be sweet, then misreads the number of calories present, and slows down metabolism. Calories are then stored as fat. Because of this, the suit accuses Dr Pepper Snapple Group, Coca-Cola Company, and PepsiCo of false, misleading, and unlawful marketing. Coca-Cola called the lawsuit “completely meritless” and said it would “vigorously defend against it.”
Lisa Fickenscher, "These Diet Sodas are Actually Making People Fat: Suit", New York Post, October 18, 2017, © NYP Holdings, Inc.
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Herbal Essences Launches Film Highlighting Women Ready For Change

October 17, 2017: 12:00 AM EST
Haircare brand Herbal Essences has launched a marketing campaign featuring the short film, “Changes.” According to the company, the campaign aims to encourage women to accept life changes as a means of living “more fully.” Through the film, four women share their backgrounds, their reasons for deciding to change, and how their choice made their life more exciting.
"Herbal Essences: Changes by Forsman & Bodenfors", The Drum, October 17, 2017, © Carnyx Group Ltd
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Coke Exec: The Online Shopper Today Expects A Lot More

October 15, 2017: 12:00 AM EST
A Coca-Cola executive says online customers have grown impatient, demanding, and bored, as their expectations become “higher and higher” when it comes to service. Coke’s global customer director Simon Miles told a recent grocery industry meeting that companies need to up their game to meet shopper expectations, which can be summed up in one word: “free” (or close to it). That presents a lot of challenges in terms of logistics, supply chain, and products. Online grocery selling will evolve into two streams: auto-replenishment of boring but essential basics, and service-orientated ways to lure shoppers into buying products they may not have previously considered.
Victoria Craw, "Coca-Cola Global Customer Director Says Online Shopping Has Failed to Inspire Consumers", News.com.au, October 15, 2017, © News Limited
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Carrefour Brasil Introduces Online Shopping Service In Sao Paul

October 10, 2017: 12:00 AM EST
Grupo Carrefour Brasil, the French retailer's unit in Brazil, plans to launch an online grocery shopping and rewards platform in Sao Paulo. After raising $1.6 billion in an IPO in July 2017, the company will launch the services through the Meu Carrefour mobile app. According to the company, which has 4 million registered online users, it plans to issue about 100 million coupons each month through the mobile app.
Gram Slattery, "Carrefour Brasil opens online grocery shopping in Sao Paulo", Reuters, October 10, 2017, © Reuters
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Coca-Cola Generates Consumer Buzz Online, Face-To-Face

October 10, 2017: 12:00 AM EST
Engagement Labs research ranks Coca-Cola the leader among nonalcoholic drinks over the past six months in face-to-face and social media conversations among consumers. Pepsi slipped from No. 7 to No. 11. Tropicana rose to No. 2, Dr. Pepper to No. 5, Lipton to No. 7, Folgers Coffee to No. 8, and Canada Dry to No. 10. According to Engagement Labs, Folgers benefited from a “skyrocketing online influencer score,” while Canada Dry was helped by an “improved offline influence score.” FoodDive.com says Coca-Cola’s rise is not surprising, given the hubbub over its introduction of Coke Zero Sugar. Pepsi’s consumer conversation problems were linked to a controversial ad featuring Kendall Jenner and less aggressive marketing of its flagship brand.
Sandy Skrovan, "Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands", Food Dive, October 10, 2017, © Industry Dive
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C-Stores Are Excited About Prospects For Coke Zero Sugar

October 9, 2017: 12:00 AM EST
It may take a couple of years, but beverage industry analysts believe Coca-Cola’s Coke Zero Sugar will lead the company’s carbonated soft drink line back to financial health. The assessment is based on “very positive” reports from the convenience store channel as retailers await the product’s new “slim cans with appealing graphics.” Coca-Cola relaunched its Coke Zero Sugar product earlier this summer with the iconic red Coke disc and greater emphasis on the “no sugar” claim. Though overall sales of carbonated beverages have slipped in recent years, it remains an $80 billion business.
Stephen Daniells , "Could Coke Zero Sugar bring the company’s carbonated soft drink portfolio back to growth?", Food Navigator USA, October 09, 2017, © William Reed Business Media Ltd
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Seeing Inefficiency, P&G Seeks Revamp Of Digital Ad Strategy

October 8, 2017: 12:00 AM EST
Procter & Gamble’s chief brand officer, Marc Pritchard, is revamping the company’s digital marketing processes to avoid wasted ad spend and to grow revenue, which is stuck in the low single-digits. Pritchard argues that despite spending $600 billion annually, P&G is “reaching too few people too many times with too many ads.” The company is now working with social media networks to create shorter, less frequent, yet more engaging digital ads, and also to ensure that its ads are not shown alongside irrelevant or offensive content. [Image credit © Wikimedia Commons]
Kristina Monllos, "P&G’s Marketing Chief Argues Against Waste in the Digital Space and Addresses Growth for Brands", Adweek, October 08, 2017, © Adweek
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Global Men’s Grooming Market At US$47 Billion With LATAM Growing Fastest

October 5, 2017: 12:00 AM EST

Euromonitor estimates the 2016 global men’s grooming market at US$ 47 billion, about 11% of the total global beauty and personal care market. Latin America accounts for 21% of the total (US$10 billion) with a 5-year CAGR of 12% and is the region with the highest projected growth. Brazil, Mexico and Argentina have 76% of the region’s market but cultural variations make the markets very different. In Brazil men’s fragrances have 60% share, driven by a strong gifting culture, while in Mexico men’s skin care is the is the main category with just 5% of total sales. [Image credit © Pixabay]

Elton Morimitsu, "Latin America will Drive Men’s Grooming Global Growth", Euromonitor, October 05, 2017, © Euromonitor
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Rexona Signs Marketing Deal With Chelsea Football Club In Nigeria

October 3, 2017: 12:00 AM EST
Unilever's Rexona brand of deodorants signed a marketing deal with the Chelsea Football Club in Nigeria. An expansion of Chelsea's partnership with Shield in South Africa, the deal aims to “celebrate and inspire” people who are making moves in Africa. Also, the deal seeks to provide aspiring football players across the continent with the chance to achieve their goals on and off the field.
"Rexona Announces Partnership with Chelsea FC", THISDAY, October 03, 2017, © THISDAY NEWSPAPERS LTD.
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Coca-Cola Launches “New Beginning” Campaign For Schweppes

October 2, 2017: 12:00 AM EST
Coca-Cola’s Schweppes brand of mixers led the U.K. market with a 32.6 percent share in 2016, but is feeling competitive pressure from Fever-Tree and private label products. To grow market share Coca-Cola is pulling out all the stops in a 15-month campaign to reinvigorate Schweppes with a “new beginning.” Campaign features a re-design of the bottle and a nearly $9 million ad effort targeting U.K. TV, movie theaters, special events, digital, and sponsorship of a TV talk show. The company is also launching premium mixers (Schweppes 1783), mainly in pubs and bars, with flavors like golden ginger ale, salty lemon tonic water, cucumber tonic water, and floral tonic water.
Leonie Roderick , "Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business", Marketing Week, October 02, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Bulldog Skincare For Men Launches New TV Ad Campaign

September 30, 2017: 12:00 AM EST
Bulldog Skincare for Men has launched a new advertising campaign featuring a telepathic dog. Created by Adam&Eve/DDB, the TV advertisement, “Bank Robbery,” stars a telepathic dog that “truly understands men.”
"Bulldog Skincare: Bank Robbery by Adam&Eve/DDB", The Drum, September 30, 2017, © Carnyx Group Ltd
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Nestle: Detailed Knowledge Of Consumers Makes Digital Marketing Very Precise

September 28, 2017: 12:00 AM EST
Nestlé CEO Mark Schneider told investors recently that digital marketing isn’t a one-size-fits-all proposition. In fact, it involves developing and using region- or even country-specific Internet marketing tools. As an example, the company’s cross-matching of its own Nescafe customer data with China’s Alibaba consumer data – a 460 million-record database – has made targeting in that country “three times more effective.” The personalization encompasses ad banners on computer screens and delivery of free nutritional product samples. As the “push” model of marketing fades, Schneider said, all you need now is a consumer's phone number or e-mail address to “really target specifically to the needs of that person.”
Jeff Gelski , "Nestle taking country-specific digital approach", Foods Business News, September 28, 2017, © Sosland Publishing Company
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Procter & Gamble Makes Advertising More Accessible For Blind People

September 28, 2017: 12:00 AM EST
Procter & Gamble has changed its advertising to expand diversity and inclusivity. Described by the company as an ongoing process, the changes include making most of its advertisements consumable by blind people. Sam Latif, a consultant and leader of the company's people with disabilities affinity group, has been a driving force for P&G's efforts to make its advertising more accessible for people with disabilities.
Leonie Roderick , "P&G rethinks advertising to make it more accessible", Centaur Communications Ltd, September 28, 2017, © Centaur Communications Ltd
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Discount Retailers Aldi And Lidl Have US Retailers Against The Ropes

September 27, 2017: 12:00 AM EST
German discount retailers Lidl and Aldi are expected to grow faster than their local competitors in the US market. By offering limited variety of products at very low prices, Lidl and Aldi are winning a price war and expanding their shares of the retail market. Operating in the US since the 1970s, Aldi has 1,700 stores across the country, while Lidl began its expansion in the East Coast in June, and opened its 30th store in September 2017. Also, by offering private-brand products, the German retailers can offer discounts ranging from 35 percent to 40 percent, compared with their rivals.
Alina Selyukh, "Discount Grocers Aldi And Lidl Give U.S. Stores A Run For Their Money", National Public Radio, September 27, 2017, © npr
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Coca-Cola’s New Corporate Vision Goes Global

September 21, 2017: 12:00 AM EST
As Coca-Cola continues its rebranding efforts in the U.S., expanding the corporate mission and product line beyond Coke, the company is also reminding itself and its stakeholders (i.e., Wall Street investors) of the value it has built among communities across the country over the decades. It is now extending this new vision beyond U.S. borders. Its similar “We are more than the Coke you know” campaign has started running in the Coca-Cola FEMSA division, the Latin American bottling arm based in Mexico City that reaches other markets, including the Philippines.
Dale Buss, "Coca-Cola Renew: “We Are Coca-Cola—And So Much More”", Brandchannel, September 21, 2017, © Interbrand
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Eco-Conscious Millennials Support Boxed Water’s Environmental Solution

September 20, 2017: 12:00 AM EST
Despite the huge presence of bottled water globally, Boxed Water CMO Rob Koenen says the company will make inroads by building relationships with consumers, especially eco-conscious Millennials, to grow its packaging business and “make a positive impact on the planet.” A key strategy is engaging with consumers who are responsive to the sustainable packaging message. According to Koenen, the company’s social media community generates lot of the content as they share how they enjoy Boxed Water in their daily life. Millennials want solutions to environmental problems and will support solutions through purchasing decisions. “Consumers understand the depth of our commitment and that drives their loyalty,” Koenen says.
Hal Conick, "Why Boxed Water’s Brand Resonates with Millennials and Gen Z", American Marketing Association, September 20, 2017, © American Marketing Association
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FIFA Video Game Star Endorses Coke In New Video Ad

September 20, 2017: 12:00 AM EST
Coca-Cola has landed an endorsement from Electronic Arts virtual soccer star Alex Hunter, who is making a comeback with Major League Soccer’s L.A. Galaxy after a lackluster stint with the English Premier League. A FIFA video goes behind the scenes when the spot – based loosely on the iconic Mean Joe Greene Coke ad of the late 1970s – is filmed with some digital age updates. The company will place the video in social media using paid ad support and show it on Coke's Times Square billboard.
E.J. Schultz, "Coke Inks Endorsement Deal With Fictional 'Virtual Athlete' From FIFA Video Game", Advertising Age, September 20, 2017, © Crain Communications
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Time For Coca-Cola To Spread The Word About Its Product Line, Community Roots

September 17, 2017: 12:00 AM EST
Coca-Cola recently took its rebranding and refranchising campaign to national TV with an ad on NBC’s “Sunday Night Football” broadcast billing itself as the “total beverage company” with local community roots and an ever-expanding array of beverages. The new ad talks about a revamped Coca-Cola company whose 68 independent U.S. bottlers have deep connections in local communities. The TV ad will be bolstered by print ads in USA Today and The Wall Street Journal. Partners & Spade is doing the creative work, joined by Perfect Sense Digital on digital and UM for media buying.
E.J. Schultz, "Coca-Cola's Corporate Brand Campaign Moves Beyond Soda", Advertising Age, September 17, 2017, © Crain Communications
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Coke Shows Its Support For Same-Sex Marriage Down Under With Billboard Changes

September 14, 2017: 12:00 AM EST
Australians have until November 7 to vote by mail on same-sex marriage, and in the interim, Coca-Cola is using an iconic billboard and new packaging to proclaim its support for inclusion and marriage equality. The Kings Cross, Sydney, billboard – known locally as “The Coke Sign” – now has rainbow lights, in addition to the red and white ones. In addition, the company launched “Love” Coke cans, also with a rainbow design. A company statement says, in part: “No matter who you are or who you love, all couples should be treated equally.”
Danielle Long, "Coca-Cola supports marriage equality with rainbow billboard and cans as brands shy away from SSM debate", The Drum, September 14, 2017, © Carnyx Group Ltd
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E-Commerce Start-Up LifeAid’s Brands Appearing In Stores In Western U.S.

September 8, 2017: 12:00 AM EST
Fast-growing LifeAid Beverage Co. says it will use the cash it raised in two recent funding rounds to help it expand further from e-commerce into traditional retail. The company’s products are now being sold in the natural and conventional grocery channel, including Safeway stores in the Southwest U.S., and in stores in its Southern, Houston, Portland, Denver and NorCal divisions. The company’s 2016 revenue was $12.8 million; the three-year growth rate was 1,903 percent. The company’s line of "better-for-you" supplement blends include FitAid, FocusAid, PartyAid, TravelAid, GolferAid, FitAid Fuel Pouch, and a limited channel distribution product FitAid Rx.
Martín Caballero , "LifeAid Making Gains In Transition to Retail", BevNET.com, September 08, 2017, © BevNET.com
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Califia Farms Sponsors Huge Billboard Murals That Link Art To Coffee Making

September 7, 2017: 12:00 AM EST
Plant-based beverage company Califia Farms has put up large billboards in Brooklyn and San Francisco that feature hand-drawn, hand-painted murals that reflect the company’s “Better Coffee for All” promotional campaign. The murals will be on display through the end of September, though a Los Angeles version will be in place for November. CEO Greg Steltenpohl says the artistic murals reflect the company’s belief that “developing great-tasting coffee is its own kind of art.” Califia is known for its line of almond milks and cold brew coffees, sold in signature curvy bottles.
"Califia Farms Melds Art and Coffee with Unique Mural Installations", News release, Califia Farms, September 07, 2017, © Califia Farms
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Coca-Cola’s Douglas Says E-Commerce Is Not Really A Sales Channel

September 6, 2017: 12:00 AM EST
The head of Coca-Cola North America says the company is succeeding in e-commerce, but brick-and-mortar retail remains the backbone of sales. Sandy Douglas told the Barclays Global Consumer Staples Conference that e-commerce is not really a sales channel but “a way for consumers to research, to buy, to experience brands.” It is a way for companies to reach potential buyers who use mobile and other digital devices. Coke’s big opportunity is in “quenching thirst,” something that is delayed in the e-commerce experience. Douglas said Coca-Cola still looks to the shopping routine, takeaways, delivery, and home consumption as the big opportunities in selling.
Leonie Roderick, "Coca-Cola: Ecommerce should not be seen as a channel", Marketing Week, September 06, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Coca-Cola CEO Says Focus Is Beverages Now, But Could Be Snacks In Future

September 4, 2017: 12:00 AM EST
In an interview conducted while on a visit to India, Coca-Cola CEO James Quincey emphasized the company’s current strategies: further extending the beverage product line beyond the Coke brand; expanding globally but also locally by empowering local managers in, for example, India and Southwest Asia; and fostering growth by giving consumers in every country and region “what they want.” Quincey said Coca-Cola is focusing mainly on beverages for now, but does not rule out other avenues of expansion. That includes “things like food, snacks or whatever” as long as they “create value and help us build a better company.”
Ashish K Tiwari, "Coca-Cola sees India among top three markets: James Quincey", Daily News & Analysis (India), September 04, 2017, © Diligent Media Corporation Ltd
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Canada Dry Successfully Tests Programmatic Audio-Video “Mindset” Campaign On Spotify

August 30, 2017: 12:00 AM EST
Canada Dry’s successful recent ad campaign with Spotify and Adobe was based on the assumption that Millennials and young consumers take breaks in the mid- to late-afternoon to listen to streaming audio – “a moment to kick back.” The spring campaign used programmatic voice-over audio spots, in-app display, video, and sponsored sessions aligned to “listening occasions” on Spotify. The Adobe Advertising Cloud’s demand side platform was used to outline the campaign parameters and to place the buy. The campaign was successful enough for Canada Dry to tack on private marketplace (PMP) inventory for other campaigns as well.
Kelly Liyakasa, "Canada Dry Pilots A Converged Programmatic Audio-Video Ad Buy On Spotify", AdExchanger, August 30, 2017, © AdExchanger.com
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Campbell Ramps Up Online Delivery Infrastructure For Evolving Retail Environment

August 24, 2017: 12:00 AM EST
Though the percentage of food sold online today is in the low single digits, by 2021 it will be a $66 billion business. Campbell Soup is determined to part of that phenomenon.
It recently announced the hiring of Amazon (and eBay and Kohl’s) veteran Shakeel Farooque to lead the new e-commerce division. This “revealing” hire, as Quartz put it, underscores the company’s goal of selling more soup online. Campbell says its new distribution centers will operate differently from its warehouses that keep supermarkets stocked. The new distribution centers will focus on e-commerce only, customizing delivery of foods for different channels, whether meal kits or online grocery orders. [ Image credit: © Chef'd  ]
Chase Purdy, "Even Campbell Soup is taking a Page from Amazon", Quartz, August 24, 2017, © Quartz
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Ulta Beauty's Loyal Customers Empower It Against Amazon, Other Online Retailers

August 23, 2017: 12:00 AM EST
Ulta Beauty's loyalty program, as well as the unique experience the beauty retailer offers to its customers, will allow it to compete with online retailer Amazon, according to investment bank and securities firm Jefferies. Also, Ulta Beauty's business model can hold its own against the growing threat of online retail. Jefferies analyst Stephanie Wissink said the company's loyalty program has 24.5 million members and they account for 90 percent of the retailer's total sales.
Tae Kim, "Here's one retailer that may survive the Amazon onslaught because its customers are so loyal", CNBC.com, August 23, 2017, © CNBC LLC
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Tesco Lotus Plans Big Marketing Campaign In Thailand

August 22, 2017: 12:00 AM EST
Thailand-based retailer Tesco Lotus announced plans for a major marketing campaign for the remaining months of 2017. Aimed at boosting sales and increasing in-store traffic, the campaign seeks to take advantage of the forecast increase in consumer spending during the period. As part of the campaign, Tesco will cut prices at its 1,900 retail stores across the country, as well as online.
"Tesco Lotus strives to boost store traffic", Bangkok Post, August 22, 2017, © Bangkok Post Public Company Limited
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Barista Bros. Ad Campaign Targets Australia’s Premium Flavored Milk Drinkers

August 15, 2017: 12:00 AM EST
Coca-Cola South Pacific is launching a multimillion-dollar ad campaign promoting the Barista Bros. coffee-flavored milk brand in Australia. The campaign will include TV, movie theaters, and online media. A brand manager said the campaign will focus on showing that Barista Bros.’s premium products are dedicated to flavor, quality ingredients, and attention to detail, all combining to make “the best tasting flavored milk drink in the market."
Andy Morton, "The Coca-Cola Co Unveils Barista Bros Push in Australia – Video", Just-Drinks, August 15, 2017, © just-drinks.com
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Energy Drinks Market Due For Slower Growth

August 10, 2017: 12:00 AM EST
Beverage industry analysts say energy drinks, which have outperformed expectations over the years, are due for a growth slowdown. Last year, wholesale dollar sales grew 7.3 percent to $7.8 billion, while wholesale sales of energy shots products grew two percent to $651 million. But growth in energy beverages is decelerating as the market nears saturation. The segment is dominated by two brands, Austria-based Red Bull GmbH and Calif.-based Monster Beverage Corp., which together control nearly two-thirds of the market. 5-hour Energy (Living Essentials LLC) dominates the energy shots market, which accounts for 27.5 percent of the total market and should experience healthy growth over the next four years.
Amanda Del Buono, "Energy market maturing, growth expected to slow", Beverage Industry, August 10, 2017, © BNP Media
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High Temps In China Trigger Free Sprites From Coca-Cola

August 9, 2017: 12:00 AM EST
Coca-Cola China’s promotional partnership with the weather app MojiWeather as already paid off handsomely for the company, which provides free Sprites to consumers who retrieve QR codes from the app when the temperature hits 35ºC (95ºF). The company has already handed out more than 10 million cups of the beverage in the campaign. More than two million thirsty Chinese have stopped by McDonald's for a free Sprite, driving up single-serve sales in July by 23 percent compared to a year ago.
Andy Morton, "The Coca-Cola Co Hot Weather Promotion Adds Shine to China’s Sprite Sales", Just-Drinks, August 09, 2017, © just-drinks.com
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Unilever Launches Social Media Campaign To Promote Laundry Detergent In Nigeria

August 6, 2017: 12:00 AM EST
Unilever Nigeria Plc launched a social media marketing campaign to promote its Sunlight 2-in-1 laundry detergent in the country. Local actress Mosun Filani helped promote the #BestOfBothWorlds campaign on Twitter and Instagram.
"With Great Fragrance & Sensational Cleaning Power, Sunlight 2-in-1 Detergent reveals itself as the #BestOfBothWorlds", Bella Naija, August 06, 2017, © Bella Naija
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Procter & Gamble Cuts $140 Million From Digital Advertising Spend

August 3, 2017: 12:00 AM EST
Procter & Gamble reduced spending on digital advertising by $140 million in the second quarter of 2017. With the company reporting no adverse impact on revenue performance during the quarter, marketers have to ask their marketing and media agencies some questions, including how they are measuring the effectiveness of digital marketing spending. Also, clients need to understand the methods used by digital and publishing partners to measure the effectiveness of digital campaigns.
George Popstefanov, "P&G'S $140 Million Lesson on Transparency", Advertising Age, August 03, 2017, © Crain Communications
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Coke India Replaces Brand Website With Digital Magazine

August 1, 2017: 12:00 AM EST
In an effort to bring “untold editorial gems” about India’s consumer experience with Coca-Cola, the company unveiled a digital magazine that replaces an earlier brand website. Content of the "brand journalism" endeavor includes articles, infographics, blogposts, pictures, and videos packed with songs from Coke Studio, behind-the-song stories, fun facts, company and brand trivia, and recipes.
"Coke tries out 'brand journalism'; Brings e-magazine 'Journey' to India", Afaqs! News Bureau, August 01, 2017, © afaqs!
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Pure Life Bottle Water Gets Promotional Shot In The Arm In U.S.

July 31, 2017: 12:00 AM EST
Nestlé Waters NA has launched an ad campaign featuring national TV, new packaging, POS displays, digital and social media promos, etc. Goal is to increase awareness in the U.S. while driving home the importance of water for healthy living.
"Nestle Pure Life Purified Water Unveils New Global Campaign to Inspire a Healthier and Brighter Future", News release, Nestlé, July 31, 2017, © Nestlé Waters NA
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Lawsuit Alleges Poultry Farmer’s “100% Natural” Label Claim Is Deceptive

July 29, 2017: 12:00 AM EST
Three nonprofit organizations are suing poultry company Sanderson Farms in federal court for using the claim “100 percent natural” in its product advertising. The Center for Food Safety, Friends of the Earth, and the Organic Consumers Association, filed the lawsuit in the U.S. District Court for the Northern District of California, alleging that “consumers are being deceived” by the claim because synthetic drug residues were found in Sanderson’s poultry meat. The company, third largest poultry producer in the U.S., denied that it administers drugs to its flocks, except penicillin “when needed.” [ Image credit: © Sanderson Farms  ]
Aerin Einstein-Curtis, "US Organizations File Complaint Against Sanderson Farms Over Use of ‘100% Natural’ in Advertising", FeedNavigator.com, July 29, 2017, © FeedNavigator.com
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Consumer Shopping: Speed Is Of The Essence

July 26, 2017: 12:00 AM EST
Now that consumers have the technological capability to shop at the speed of light, they expect instant gratification at online stores. Retailers have put in place a wide array of technologies and practices that speed transactions and fulfillment, from one-day delivery to in-store beacons (left) that communicate with shoppers via smartphones. Other advancements created to satisfy the new “I want what I want when I want it” shopping culture are: experimental delivery drones, same-day doctor appointments,, virtual doctor consultations, one-hour delivery of food and groceries, in-store restaurants and bars, and the “see-now, shop-now” trend that lets consumers order new fashion items seen on Instagram almost immediately. [ Image credit: © Estimote  ]
"Faster Shopping: A Top Consumer Trend for 2017", Blog entry, Euromonitor, July 26, 2017, © Euromonitor
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Nestle Japan: Brand-Boosting Movies Drive Market Penetration For Older Products

July 25, 2017: 12:00 AM EST
The Nestlé Japan marketing chief says the company is welding marketing to entertainment by producing long-form movies that increase brand engagement on older products and “communicate your brand’s values and worldview” in ten or 15 minutes. Since 2010, the company has used the Nestlé Amuse media platform to compile a Theater section for brand videos that has attracted five million registered users. Masafumi Ishibashi says the company will continue to employ traditional TV and other mass media ads for new product introduction. But for brands like Nescafé and Kit Kat that everybody recognizes, the new long-form movie is the best way to deepen market penetration. [ Image credit: © Nestlé Japan  ]
Shin Osada, "Nestle Japan CMO Masafumi Ishibashi on brands as publishers", Digiday, July 25, 2017, © Digiday
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Tesco Expands Same-Day Delivery Service Across UK

July 24, 2017: 12:00 AM EST
Tesco said it has expanded its same-day online grocery delivery service across the UK. Launched in 2014 in London and the South East, the service is now available for customers of more than 300 stores across the country, the company said. Free for a limited period to members of the Tesco's Delivery Saver online delivery program, the service will cost between ₤3 and ₤8. Customers need to place their order by 1:00pm to have their purchases delivered by 7:00pm or later.
"Tesco becomes first retailer to offer same day grocery delivery nationwide", Tesco, July 24, 2017, © Tescoplc.com
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Sephora Opens First Studio Store Concept In Boston

July 21, 2017: 12:00 AM EST
Beauty retailer Sephora opened its first Sephora Studio, the company's smallest store, in Boston, Massachusetts. Integrating various digital tools, the store concept aims to provide customers with optimized shopping experience during and after store visit. Also, the store offers the company's digital-enhanced beauty care services, including the Sephora Digital Makeover Guide. According to the company, the store's consultants are equipped with the highest levels of certification they can earn from Sephora.
"SEPHORA Pioneers New Retail Innovation with Launch of First Small-Format Concept Store", Business Wire, July 21, 2017, © Business Wire, Inc.
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Growth Of In-House Brands Squeezes Big Food

July 19, 2017: 12:00 AM EST
Supermarket private label brands in the U.S. historically have not been as important as in European countries. Private label accounted for 17 percent of U.S. sales last year, less than half their share in the U.K. and Germany. But supermarket shoppers are increasingly switching to generic brands, and big food companies are beginning to feel the pinch. Retailers like Walmart are already seeing a rise in sales of their own brands. As retailers allot greater shelf space for their own items, traditional manufacturer brands will see sales volumes decline. And retailers in a fierce competitive environment can point to the growth of their in-house brands to coerce suppliers to cut prices. [ Image credit: © Walmart  ]
Stephen Wilmot, "Big Food’s Next Big Problem: Supermarket Brands", The Wall Street Journal, July 19, 2017, © Dow Jones & Company, Inc.
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Drumbeat Of SodaStream’s Eco-Message Is Causing Some Headaches

July 18, 2017: 12:00 AM EST
Israel-based SodaStream, maker of soda water machines, says it is making bottled water giants Coca-Cola and Nestlé Waters nervous. The company spends four times more on advertising than research as it relentlessly pushes its “make a difference to the world” theme contrasting the eco-friendly soda machine with the environmentally harmful plastic beverage bottle. In a recent interview, CEO Daniel Birnbaum said making money and enriching investors are only incidental to the main goal: making the “world a better place by eliminating plastic bottles.” Sparking water has overtaken other soft drinks in sales and the market expects annual growth of three percent through 2020. [ Image credit: © SodaStream   ]
Leonie Roderick , "SodaStream CEO on why marketing is key as it aims for ‘cult’ brand status", Marketing Week, July 18, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Nespresso Demonstrates New Mini Coffee Machines In Hong Kong’s Rail Stations

July 14, 2017: 12:00 AM EST
Nespresso has launched a Hong Kong-based promotional campaign, dubbed “Happiness is the little things,” for its new Essenza Mini coffee machines. The campaign centers on large kiosks located at two of the city’s light rail stations that display hanging sequin discs in the colors of Nespresso’s 24 Grands Crus coffee capsules. Commuters and passers-by are asked to “share the little things that make them happy” on a “happiness wall” and view demonstrations of the Essenza machine. [ Image credit: © Nespresso  ]
Inti Tam, "Nespresso mini coffee machine campaign celebrates little things in life", Marketing Interactive, July 14, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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“Share A Coke” Marketing Campaign Ties Unique Mini-Songs To 1,000 Names

July 13, 2017: 12:00 AM EST
Coca-Cola’s summertime "Share a Coke" marketing campaign, created by Fitzco/McCann, has released hundreds of unique mini-songs that include the first and last names that appear on Coke bottles. The personalized 18-second ditties – produced by Los Angeles-based Score a Score – were uploaded to YouTube late in June and can be found by entering a name on the Coke website. [ Image credit: ©  Coca-Cola Company ]
Marc Schneider, "Coke Creates 1,000-Plus Songs for Its 'Share a Coke' Campaign", Billboard.com, July 13, 2017, © Billboard.com
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Coca-Cola Ramps Up Marketing Of Honest Tea In The U.K.

July 13, 2017: 12:00 AM EST
Coca-Cola European Partners said it plans a “significant” investment in a marketing campaign for its Honest Tea brand in the U.K., where it debuted in 2016. The campaign will feature a pop-up garden in London to give consumers the chance to try yoga, terrarium making and sample the product. A wider street sampling campaign across London began in June and will run through July. Coca-Cola invested in the brand, launched in 1997, in 2008. [ Image credit: © Coca-Cola Company  ]
Andy Morton, "Coca-Cola European Partners unveils Honest Tea's debut UK campaign", Just-drinks.com, July 13, 2017, © Just-drinks.com
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