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Potential Hikes In Prices, Fate Of NHS, Have British Consumers On Edge

May 19, 2017: 12:00 AM EST
Mintel consumer research finds that Britons are worried about the prospect of higher prices of goods and services, including food, vacations and clothing. Eighty-three percent worry about price hikes generally, and 59 percent worry about more expensive groceries. With the impact of Brexit still largely unknown yet looming, and despite concerns about rising prices,  consumer confidence remains relatively strong. People still expect their personal finances to hold up well over the next year. However, the fate of the National Health Service (NHS) and the nation’s economy worry consumers. [ Image credit: © Wikimedia Commons  ]
"Britain braces itself for price hikes: 83% fear price rises on goods and services", News release, Mintel, May 19, 2017, © Mintel Group Ltd.
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L'Oreal Paris Adds Elle Fanning To Lineup Of International Ambassadors

May 15, 2017: 12:00 AM EST
L'Oreal Paris has named actress Elle Fanning as the beauty brand's latest international ambassador. As part of her duties, Fanning will walk the red carpet for L'Oreal Paris at the 2017 Cannes Film Festival. For the past 20 years, L'Oreal Paris has been the film festival's official cosmetics partner.
Jennifer Weil, "EXCLUSIVE: Elle Fanning Named International Spokesperson of L’Oreal Paris", Women’s Wear Daily, May 15, 2017, © Penske Media Corporation
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Bounty Joins Celebrity Chef Duff Goldman For 2017 National Chocolate Chip Day Campaign

May 15, 2017: 12:00 AM EST
Bounty partnered with Food Network celebrity chef Duff Goldman for a campaign celebrating the 2017 National Chocolate Chip Day. Focusing on baking with children as “one of life's messiest, most memorable moments” for families, the event also aims to highlight “messy chocolate chip recipes.” During the campaign Goldman will share a new chocolate chip recipe, as well as after-baking cleanup tips using Bounty paper towels.
"Bounty and Celebrity Pastry Chef Duff Goldman Celebrate Messy, Memorable Baking Moments With Kids on National Chocolate Chip Day", Procter & Gamble, May 15, 2017, © Procter & Gamble
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Tide Gives Toronto Public Transport Passengers Free RidesTo Promote Laundry Products

May 12, 2017: 12:00 AM EST
Laundry care brand Tide is giving away free Toronto Transit Commission tokens to promote the New Tide Pods plus Downy detergent. Part of the brand's #TreatThemBetter campaign, the event aims to provide up to 25,000 free rides. To be held on May 15, 2017, at the Union Station, the event will run from 6:30 to 11:00 in the morning and 3:00 to 7:30 in the afternoon.
"Tide PODS plus Downy and TTC Treat Toronto Better", Procter & Gamble, May 12, 2017, © Procter & Gamble
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PepsiCo Expands E-Commerce Relationship With China’s Alibaba Platform

May 11, 2017: 12:00 AM EST
PepsiCo’s China unit has extended its marketing relationship with giant online and mobile commerce company Alibaba with a new strategic agreement. The company said the pact is an effort to expand its own e-commerce capabilities while enhancing customer online experiences. PepsiCo will take full advantage of Alibaba's platform and data “to carry out more innovative experiments” and “perfect PepsiCo's products and services.” Cooperation with Alibaba began five years ago in the e-commerce segment when PepsiCo established a flagship store on Tmall  It has launched several online marketing campaigns, including the 2016 Super Brand Day, Quaker's co-branded campaign with Tmall, and Kumamon-branded Lay's gift campaign during Chinese New Year. [ Image credit: © PepsiCo  ]
"PepsiCo Signs Strategic Agreement with Alibaba Group", News release, PepsiCo, May 11, 2017, © PepsiCo
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Lysol Launches 2017 Mother's Day Marketing Campaign

May 11, 2017: 12:00 AM EST
Household cleaning brand Lysol launched the What It Takes To Protect marketing campaign. Aimed at highlighting the ways mothers protect their children and loved ones, the campaign focuses on how Lysol products are designed to kill 99.9 percent of germs that can make children sick. To help celebrate 2017 Mother's Day, the campaign has added the film “Protect Like A Mother,” which highlights how mothers in the animal kingdom protect their young. Also, the brand plans to put up an exhibition in New York City, honoring mothers.
"Lysol® Launches New Campaign Celebrating the Protective Instincts of Mothers", PR Newswire, May 11, 2017, © PR Newswire Association LLC
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Feds Crack Down On Misleading Social Media Celebrity Product Endorsements

May 10, 2017: 12:00 AM EST
The Federal Trade Commission has warned companies that use celebrity endorsers on social media – notably Instagram – must disclose that the endorsements, which include photos of celebrities displaying products, are paid and not voluntary. The agency sent 90 letters to brand holders and endorsers allegedly in violation of federal law. Companies notified included dietary supplement firms, personal care brands, food companies and consumer goods companies like Adidas and Puma. Endorsers included Heidi Klum, Naomi Campbell, Allen Iverson, Jennifer Lopez, and former NFLer James Harrison. FTC guidelines say a company that has a “business relationship” with a celebrity endorser should “clearly and conspicuously” disclose that relationship in the endorsement ad. [ Image credit: © FTC.gov ]
Hank Schultz, "FTC Tells Companies, 'Influencers' to disclose when Instagram Posts are Ads", NUTRAingredients-USA.com, May 10, 2017, © William Reed Business Media SAS
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Pond's Withdraws Marketing Claim For Pimple Clear Face Wash Product

May 6, 2017: 12:00 AM EST
Unilever South Africa voluntarily withdrew Pond's “pimple free in 3 days” marketing claim for the Pimple Clear Face Wash product. While the Advertising Standards Authority found the advertisement did not violate the country's medical-related-marketing rules, the company's decision to withdraw the claim means Pond's has to stop using it. Beiersdorf, maker of Nivea and Eucerin products, filed the complaint against Pond's marketing claim.
Shenaaz Jamal , "ASA rules Ponds should drop ‘pimple free in 3 days’ claim", Sowetan Live, May 06, 2017, © Times Media Group
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Kao Partners With Hakuhodo Singapore To Launch Local Campaign For Biore UV Body Care Serum

May 2, 2017: 12:00 AM EST
Kao Singapore worked with Hakuhodo Singapore to launch a marketing campaign, promoting the Biore UV Body Care Serum personal care product. Aimed at office ladies, the campaign includes interactive educational content designed to let consumers take part in the “storytelling process.” For its mobile components, the campaign also features real-time engagement and marketing messages on conventional media.
Vivienne Tay, "Kao Singapore works with Hakuhodo to Promote Biore’s UV Protection Serum", Marketing-Interactive, May 02, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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Get Revenge On Internet Trollers With A Cake

May 1, 2017: 12:00 AM EST
People victimized by Internet trolls and their hateful online comments can repay the perps with a cake, as long as they know the troller’s actual physical address. For a fee of $35, Brooklyn’s Troll Cakes Bakery and Detective Agency will bake a cake, decorate it with the troll’s hateful words, and then deliver it right to their door. Even if they don’t know the address – this is where the “detective agency” takes over – for $60 the service will research an unknown address and take it from there. The company even has a service for Donald Trump haters: it will decorate a cake with a customer’s favorite Trump tweet (or nasty comment) and send it to the White House. It’s called the “Tiny Hands Special.”  [ Image credit: © TrollCakes.com  ]
Ben Hooper, "Bakery Returns Online Trolls' Comments to them in Cake Form", United Press International, May 01, 2017, © United Press International, Inc.
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Avon Launches Make Up Marathon Campaign In India

April 28, 2017: 12:00 AM EST
Beauty brand and direct-selling company Avon has announced its first Make Up Marathon event in India. With Avon promoting and running the event on social media in April 2017, the Avon True Make Up marathon campaign will have its highlight with the launch of a Beauty Look Book, the company said. As part of the campaign, Avon is hosting contests and calling on women to share their looks with the brand.
Napson Fernandes, "Beauty Brand AVON Announces the First Ever Beauty Make Up Marathon", Pocket News Alert, April 28, 2017, © Pocket News Alert
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Sports Drink Makers Need To Prove Their Products Really Do Boost Performance

April 27, 2017: 12:00 AM EST
Sales of sports drinks in the U.K. have been sliding for some time, market researcher Mintel notes, buffeted by strong competition from bottled water and energy drinks. Water is chosen by British consumers both for simple rehydration and for improved performance in sports. Consumers are not buying claims that sports drinks boost athletic performance any more than water or other isotonic formulations. To tackle the problem, sports drinks brands need to educate the market, prove they really do improve performance, and even target average exercisers, because at the moment, nearly twenty percent of non- or infrequent sports drink buyers lack faith in product claims. [ Image credit: © Jeff Taylor, Wikimedia Commons  ]
Amy Price, "UK Sports Drinks Should Target Everyday Exercisers", News release, Mintel, April 27, 2017, © Mintel Group Ltd.
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Misconceptions Swirl Around Lidl As U.S. Debut Approaches

April 26, 2017: 12:00 AM EST
A Kantar retail industry analyst reports that attenders at a recent chain drug store meeting had one topic on their mind: the pending arrival of the first 20 U.S. stores of the German small-format discount chain Lidl.  He was amazed at “the level of misinformation swirling around the retailer.” Potential competitors believe, for example, that Lidl operates down-market stores, targets low-income shoppers from poor areas, and competes mostly with other discounters of its ilk, such as Aldi. In fact, however, Lidl is a mid-market retailer; its stores are austere but pleasant and attractive; shoppers represent all income levels; it underprices competition by double-digit percentages on branded items and sells high-quality private label products; and competes successfully with supermarkets and supercenters. [ Image credit: © Wikipedia  ]
Mike Paglia, "It's Time to Get Real About Lidl", News release, Kantar US, April 26, 2017, © Kantar, a WPP Plc company
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L'Oreal Looks At Artificial Intelligence To Improve Customer Interactions

April 24, 2017: 12:00 AM EST
Beauty brand L'Oreal has collaborated with Automat Technologies to create beauty services designed for the Facebook Messenger social media and messaging platform. Chief digital officer Lubomira Rochet said the company's focus on Messenger bots is the latest illustration of L'Oreal's “service strategy.” Rochet added, the company believes combining conversational marketing and commerce with artificial intelligence will enable L'Oreal to personalize conversations with customers. Believing AI will have an impact as great as the internet, Rochet said AI will power the company's interactions with consumers, including advertising, CRM, and ad serving.
Leonie Roderick , "L’Oreal on why artificial intelligence is ‘a revolution as big as the internet’", Marketing Week , April 24, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Lidl Launches Brand Awareness Campaign In Germany

April 21, 2017: 12:00 AM EST
Discount retailer Lidl said it plans to launch a brand awareness campaign in Germany. Featuring an image of a receipt, the campaign aims to highlight the company’s main focus – selling goods at discounted prices. To be launched on April 23, 2017, the campaign will feature a new brand design, as well as a new “sound logo.”
"Lidl Germany Launches New Brand Awareness Campaign", European Supermarket Magazine, April 21, 2017, © European Supermarket Magazine
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Febreze Launches Walmart Campaign Featuring Olympic Gold Medalist Laurie Hernandez And Mom

April 19, 2017: 12:00 AM EST
Procter & Gamble's odor-control brand Febreze launched a campaign at Walmart featuring Olympic gold medalist and Dancing with the Stars champion Laurie Hernandez and her mother, Wanda. Marking the first time the brand's Walmart campaign has featured a Latina mother-and-daughter team, Febreze's marketing efforts aim to promote the new Febreze with OdorClear odor-eliminating technology. Also, Hernandez and her mother appear in an Odor Ode video campaign introduced in April 2017.
"Olympian, Dancing with the Stars Champion Laurie Hernandez Shares the Spotlight with Her Mom in New Campaign for Febreze at Walmart", Business Wire, April 19, 2017, © Business Wire, Inc.
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Suave Professionals Launches Campaign Featuring "Fake" High-End Haircare Products

April 19, 2017: 12:00 AM EST
Unilever's Suave Professionals haircare brand launched the “evaus” marketing campaign. Featuring evaus, a fictional high-end brand of haircare products that were actually Suave products, the campaign aimed to prove that consumers do not need to pay a higher price for quality haircare products. As part of the campaign, Suave sent bottles of evaus products to millennial beauty influencers who tried and liked the products after using them for two weeks.
"Introducing “Evaus” Premium Hair Care ", MultiVu, April 19, 2017, © MultiVu
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Coke Fine-Tunes Its “Share a Coke” Bottle Personalization Campaign

April 18, 2017: 12:00 AM EST
Coca-Cola is tweaking its successful “Share a Coke” personalized packaging campaign this summer by adding surnames to beverage bottles. The campaign, launched in Australia six years ago and later in the U.S., spurred growth in sales volume for the first time since 2000. Personalization and customization were found to appeal to teens and millennials. First names were chosen from among the 250 most popular in 2014, and were expanded this year to include 77 percent of teen and millennial first names. For the latest campaign fine-tuning, Coke will draw from the 200 most common family names of people in the U.S. aged 13 to 34. [ Image credit: © Coca-Cola Company  ]
E.J. Schultz, "Why Coke Is Adding Last Names to 'Share a Coke'", Advertising Age, April 18, 2017, © Crain Communications
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Vietnam Shows Remarkable Market Growth For Imported Cosmetics

April 18, 2017: 12:00 AM EST
The Vietnam market for imported cosmetics has shown remarkable growth over the past five years, helping the Vietnamese beauty industry to flourish. Data from the Trade Map of the International Trade Center (ITC) and the World Bank show that the value of imported cosmetics entering Vietnam grew from USD500 million in 2011 to over USD1.1 billion in 2016. Sales are predicted to hit USD2.2 billion by 2020. Perfume and makeup top the list of cosmetics products imported to Vietnam from neighboring countries, like Singapore, Thailand and Korea, as well as from the EU. While cosmetics imports from Italy and France have declined, Vietnam is importing more from Spain, Germany and Ireland. The Vietnam beauty market, comprising mostly women aged 15 to 39, who are getting better access to updated market trends and information, has attracted more players. This year, Vietnam is organizing for the second time the only beauty tradeshow in Southeast Asian region; vietbeauty2017 will be held from the 23rd to 25th of August. Set to be the most comprehensive beauty platform for beauty industry professionals, the event is expected to showcase beauty brands from various countries around the world. [ Image credit: Henn Photography ]
"Vietnamese People Spent Billions of Dollars on Imported Cosmetics", PR Newswire, April 18, 2017, © PR Newswire
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Eclair Naturals Launches Ad Campaign Highlighting Women's Confidence In Their Skin

April 17, 2017: 12:00 AM EST
Eclair Naturals said it has launched the NeverAny, an integrated advertising campaign created in partnership with MARC USA. According to the hair and body care brand, the campaign features images of women shot by leading international fashion photographer Ruven Afanador. Those images highlight women's confidence in their natural skin, as well as promote awareness about harmful ingredients included in personal care products.
"Éclair Naturals Has Nothing To Hide!", PR Newswire, April 17, 2017, © PR Newswire Association LLC.
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L'Oreal Paris Partners With The Glam App To Host The Academy Event

April 10, 2017: 12:00 AM EST
Beauty brand L'Oreal Paris is working with mobile on-demand beauty service provider The Glam App to help manage the Academy 2017 event involving 1,900 makeup, beauty, and hair stylists. To be hosted by The Glam App co-founder Joey Maalouf, the Academy event will feature famous beauty professionals, such as L'Oreal Paris celebrity makeup artist Sir John and leading hair stylist Jonathan Colombini. Also, the event will feature a VIP party, which will function as a networking event for stylists sharing tips and trends, and expanding client bases.
"The Glam App Announces Partnership with L’Oréal Paris", Business Wire, April 10, 2017, © Business Wire, Inc.
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Walgreens Expands Beauty Differentiation Retail Concept

April 7, 2017: 12:00 AM EST
Pharmacy and retail chain Walgreens is expanding its Beauty Differentiation beauty retail format to cover more than 1,000 additional store locations in 2017. According to the company, it is hiring beauty advisors to help support the program expansion. Walgreens said the expansion highlights the company's confidence in the retail concept.
Michael Johnsen, "Beauty format's success behind Walgreens expansion into 1,000 additional stores", Drug Store News, April 07, 2017, © Drug Store News
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Unilever Plans To Spend More On Digital Advertising In UK

March 29, 2017: 12:00 AM EST
Unilever UK is reportedly planning to increase its spending on digital advertising, after results of a study revealed the effectiveness of the marketing platform. Data from retailer Sainsbury's Nectar customer loyalty program revealed the platform returned £1.47, or $1.82, for every £1 spent. Also, offline and online sales increased during the six-week campaign.
Helen Leggatt, "Unilever to up digital spend following display ad trial", BizReport, March 29, 2017, © BizReport
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Peapod Customers Shopping More Often, Buying More, CMO Says

March 28, 2017: 12:00 AM EST
Peapod customers are using the online grocery delivery service more frequently and are increasing their basket size, according to the company's CMO Carrie Bienkowski. She said among the factors driving growth in the online grocery delivery service segment are millennials' preference for home-cooked meals and service providers' personalization strategies. Bienkowski described some of her company's personalization tactics, including customized homepage for existing customers and emails based on “transaction behavior.” Also, the company is focused on identifying customer segments, by evaluating transaction behavior.
Tricia Carr, "Peapod Customers Are Buying More, and More Often—Here's Why", eMarketer, March 28, 2017, © eMarketer Inc.
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Amazon Working To Iron Out Kinks In Its Cashierless Store Model

March 27, 2017: 12:00 AM EST
Technical glitches are delaying the debut of Amazon.com’s cashierless brick-and-mortar convenience store, Amazon Go,scheduled to open at the end of April in Seattle. The innovative store automatically charges customers when they exit.  No cash registers are used. The delay spotlights the difficulties the online retailer is experiencing as it implements a strategy to broaden its retail influence, especially in food sales. Observers say the cashierless technology works perfectly as long as there are 20 or fewer customers in the store. It also has a problem tracking items once they leave the store shelf. [ Image credit: © Amazon.com  ]
Laura Stevens, "Amazon Delays Opening of Cashierless Store to Work Out Kinks", The Wall Street Journal, March 27, 2017, © Dow Jones & Company, Inc.
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Unilever Uruguay Launches Lifebuoy Campaign Featuring Petri Dishes With Live Bacteria

March 24, 2017: 12:00 AM EST
Unilever Uruguay's Lifebuoy soap brand launched a marketing campaign featuring poster-sized petri dishes containing live bacteria. Created by branding company The Electric Factory Group, the campaign aims to encourage people to wash their hands more frequently. Lifebuoy installed the petri dishes in shopping malls across the country.
"Petri dish full of live bacteria used to advertise soap", Springwise, March 24, 2017, © Springwise Intelligence Ltd
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Jordan Marks 180 Years Of Providing Oral Care

March 24, 2017: 12:00 AM EST
Oral care brand Jordan is celebrating its 180th anniversary in 2017. As part of its celebrations in Malaysia, Jordan brought gifts to 300 children at the Paediatric Institute of the General Hospital Kuala Lumpur and visited 40 primary schools in the Klang Valley, providing oral care and dental hygiene tips to 25,000 children. Also, the brand launched the “Finding Jordan Picasso” coloring contest.
Siti Syameen Mohd Khalili, "Oral Care Brand Jordan Marks 180th Anniversary by Making M'sian Kids Smile", New Straits Times, March 24, 2017, © New Straits Times
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Aussie Hair Chooses Olapic's Social Media Marketing Platform

March 23, 2017: 12:00 AM EST
Procter & Gamble haircare brand Aussie Hair has selected Olapic’s Content in Motion platform for the brand’s social media campaigns. Aussie is currently using Content in Motion for the brand’s posts on Instagram and e-commerce consumer website, with results showing an increase of 33 percent in social media engagement. Also, Aussie is the first P&G brand in Europe to use Olapic’s platform.
"Aussie Hair Partners Visual Marketing Platform Olapic", NetImperative, March 23, 2017, © Netimperative
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Unilever Ghana Helps Celebrate 2017 World Oral Health Day

March 23, 2017: 12:00 AM EST
Unilever Ghana's managing director, Yeo Ziobeieton, took part in the Ghana Dental Association's celebration of the 2017 World Oral Health Day. Ziobeieton joined 2,000 schoolchildren in the live demonstration of proper toothbrushing technique. Unilever provided Pepsodent toothpaste and toothbrushes for the event held at the Trade Fair Centre in Accra.
"Unilever Managing Director Leads by Example", Ghana News Agency, March 23, 2017, © Ghana News Agency
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Pantene Launches All Strong Hair Is Beautiful Hair Campaign

March 23, 2017: 12:00 AM EST
Procter & Gamble's haircare brand Pantene launched the “All Strong Hair Is Beautiful Hair” advertisement. Part of the brand's Strong Is Beautiful campaign, the ad celebrates African American hair, seeking to address the inequality in popular-culture representation of hair that is not “long, shiny, and smooth.” In this connection, the brand launched Pantene Gold Series, a collection of high-end products designed to strengthen hair and enable it to be styled the way consumers want.
"Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign", Procter & Gamble, March 23, 2017, © Procter & Gamble
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Brand Consultant Says Walmart Can’t Match Amazon’s “Value Proposition”

March 21, 2017: 12:00 AM EST
Brand building consultant Denise Lee Yohn says Walmart’s current plan to “out-Amazon Amazon” is improving its e-commerce capabilities, which is a good thing, but in the long run it’s not a winning strategy. Offering free shipping on orders over $35, for example, makes the customer think about money with every online transaction. Amazon’s Prime members pay an annual fee and forget about it. Moreover, Prime gives members access to movie streaming, photo storage, music streaming, and early access to time-sensitive “Lightning Deals.” Walmart can’t compete with this “value proposition.” What it should do, Yohn says, is leverage its excellent physical distribution and retail network, improve the in-store experience, promote omnichannel shopping and fulfillment options, and develop in-person service innovations. [ Image credit: © MikeMozartJeepersMedia ]
Denise Lee Yohn, "Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”", Harvard Business Review, March 21, 2017, © Harvard Business School Publishing
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L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

March 21, 2017: 12:00 AM EST
L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.
"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017, © PR Newswire Association LLC
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Chanel Launches Instagram Campaign For Coco Mademoiselle Fragrance Brand

March 21, 2017: 12:00 AM EST
French beauty brand Chanel launched a marketing campaign on social media site Instagram for its Coco Mademoiselle brand of fragrances. As part of the campaign, Chanel's official Instagram account shared an image with three different ad photographs. Followers need to click on the tags to unveil the full images and see the different aspects of the brand.
Brielle Jaekel, "Chanel Plays Coy on Instagram with Interactive Photo Reveal", Luxury Daily, March 21, 2017, © Mobile Commerce Daily
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Natural and Organic Personal Care Products More Popular Among Parents And Younger People

March 20, 2017: 12:00 AM EST
More parents are buying personal care products that are natural and organic because they believe these are safer, healthier and better for the environment, according to a 2016 study by Mintel. Over one third of US consumers say they have bought more natural and organic personal care (NOPC) products in 2016 more than they did in the years prior and parents with children under18 lead this group. Additionally, more NOPC consumers (67%) than non-NOPC consumers (54%) believe they are trying to live a healthier lifestyle, showing that health and wellness is no longer just limited to diet and exercise.  Jana Vyleta, Health and Personal Care Analyst at Mintel said parents are more aware of ingredients they need to avoid because they are information seekers when it comes to raising their kids. Consumers know if a personal care product is natural or organic by looking at the types of ingredients and what certain ingredients are excluded, as well as product claims such as 'made with natural ingredients', 'no artificial ingredients', and 'contains organic ingredients'. Still, a large chunk of the consumer market needs to be convinced of NOPC products' health benefits as many consumers believe it is more costly and could be a marketing scheme.
"Parents Driving the US Natural and Organic Personal Care Market", Mintel, March 20, 2017, © Mintel Group Ltd.
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Signal Toothpaste Launch Initiatives To Change People's Brushing Behavior

March 20, 2017: 12:00 AM EST
In celebration of the World Oral Health Day on March 20, 2017, Signal launched a new initiative to make people to brush their teeth day and night. Doing this night and day with fluoride toothpaste would cut the incidence of cavities by 90%, a goal Signal sees as its mission. Departing from the usual mass events, Signal has taken a more personal approach to reach kids and parents using Facebook Messenger. The campaign, Little Brush Big Brush, is designed to help the company connect with individual families in a close, personal way and trigger behavior change. As poor oral health continue to affect almost all adults and up to 90% of children worldwide, Signal is focusing on using digital technology to make connections with consumers and make them start the journey to better oral health care.  Child and adult vloggers and influencers have been invited to join the campaign. This initiative runs alongside the long-running campaigns of Signal in schools which have reached 75 million children and its partnership with the World Dental Health association. [Image credit © Unilever]
"How Brushing Day and Night Can Improve Your Life", Unilever, March 20, 2017, © Unilever
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Retail Responds To Lower Profits By Dumping Some Stores, Revamping The Rest

March 18, 2017: 12:00 AM EST
Retail chain CEOs are wondering what to do over the long term about declining store traffic and slipping profit margins. At the core of the problem, some analysts say, is the overheated expansion of brick-and-mortar outlets in the 1980s and 1990s. So far, the options seem to be: filing for bankruptcy (Gander Mountain) or closing stores (Macy’s, Sears). Money saved using these tactics can be applied toward reworking e-commerce operations. Other options include: online buying/store pickup, launching exclusive brands, keeping prices competitive, and installing gadgets and software to make better use of stores. The goal of today’s retail stores, one consultant says, is transformation by “leveraging existing resources.” [ Image credit: © Gander Mountain  ]
Khadeeja Safdar, "Retail Store ‘Bubble’ Has Burst and CEOs Search for Answers", The Wall Street Journal, March 18, 2017, © Dow Jones & Company, Inc.
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Unilever Singapore, Mediacorp OOH Media Join Forces To Create Interactive Marketing Display For New Dove Body Wash

March 17, 2017: 12:00 AM EST
Unilever Singapore partnered with Mediacorp OOH Media to put up an interactive marketing display at the entrance of the Orchard Gateway shopping location. Aimed at promoting the launch of the company’s new Dove Oxygen Moisture Body Wash, the “extivation” display combined an “outdoor mini experiential zone” with the media agency’s OOH Media outdoor digital display. Also, the display included a shower and portable sinks, as well as a digital counter that monitored the number of consumers who tried and liked the product.
"Mediacorp OOH Media and Dove Collaborate to Create Full Sensory Experience", Marketing Interactive, March 17, 2017, © Marketing Interactive
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Ulta Beauty Offers Growth Opportunities For Personal Care And Beauty Brands

March 16, 2017: 12:00 AM EST
Beauty retailer Ulta Beauty is expanding, with sales and profits growing despite the slowdown in the overall brick-and-mortar retail market. In the last quarter of 2016, the company saw its profits grow 16.6 percent compared with the same period in the previous year, and double-digit same-store sales growth for eight consecutive years. Personal and beauty care brands can benefit from investing in the retailer, especially its omnichannel platform. Also, brands should collaborate with Ulta's editorial and social media operations.
Homa Zaryouni, "Why Brands Should Invest in Ulta", L2 Daily, March 16, 2017, © L2 Inc.
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Unilever Eyes Bigger Budget For Digital Shopper Marketing

March 16, 2017: 12:00 AM EST
Unilever said it plans to allocate more of the company's shopper marketing budget to digital display, after seeing the results of a research project implemented in partnership with Aimia, Sainsbury's, Nielsen, i2c, and the IAB. Focused on digital display advertising for five of Unilever's brands, including Persil, Magnum, and Maille, the study revealed an average ROI of ₤1.47 for every ₤1 spent. Although further rounds of the project are expected to be conducted, results of the first round are already prompting the company to change its shopper marketing strategy in 2017, Unilever Homecare shopper marketing manager Stuart Jeffrey said.
Sarah Vizard , "Unilever to increase spend on digital shopper marketing after proving display ROI", Marketing Week, March 16, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Swiffer Launches Campaign Celebrating 18th Anniversary In 2017

March 16, 2017: 12:00 AM EST
Procter & Gamble's household cleaning brand Swiffer launched the “If You've Got A Life, You Gotta Swiffer” campaign to celebrate its 18th anniversary in 2017. Launched in 1999, the brand “reinvented” household cleaning in the US, the company said. As part of the campaign, Swiffer is collaborating with “Dancing with the Stars” celebrity Maksim Chmerkovskiy and “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps” author Kelly Williams Brown.
"Swiffer Celebrates 18 Years as Cleaning Solution for Time-Starved Families", Procter & Gamble, March 16, 2017, © Procter & Gamble
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McDonald’s Enters The World Of Smartphone Food Ordering

March 15, 2017: 12:00 AM EST
Hoping to win back the drive-in customers it lost over the past four years, McDonald’s is at last testing a mobile ordering app it is satisfied with. The company is showing off the technology in Chicago where a new high tech demo restaurant was built with a redesigned kitchen that speeds order flow. McDonald’s hopes to avoid the disasters Starbucks encountered when its app generated a flood of orders that overwhelmed stores and drove away impatient walk-in customers. The company says order automation will cut transaction times, reduce errors, and free up workers to deliver food to tables or to cars parked in mobile order spots.[ Image credit: © McDonald's Corp. ]
"McDonald’s Finally Has Mobile Ordering", Fortune, March 15, 2017, © Time Inc.
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Maison Lancome Enlists Fashion Designer Le-Tan To Launch Limited Edition Make-Up Collection

March 13, 2017: 12:00 AM EST
Maison Lancome said it has partnered with fashion designer Olympia Le-Tan to launch a limited edition line of make-up products. Marking the brand's latest partnership with a fashion designer, the limited edition range will highlight Le-Tan's vision for women. Described as retro but not nostalgic, Le-Tan's fashion design highlights a “free, sexy, and original femininity,” the company said.
"Olympia Le-Tan is Maison Lancôme's Guest of Honor", PR Newswire, March 13, 2017, © PR Newswire Association LLC
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Revlon Revamps Marketing Initiatives In Push To $5 Billion In Sales

March 9, 2017: 12:00 AM EST
Revlon is gearing up marketing initiatives to revive its existing brand portfolio as part of its plan to become a $5 billion business in five years. Following its acquisition of Elizabeth Arden for $800 million last year, annual sales are about $3 billion. Revlon's CEO Fabian Garcia emphasizes that it does not intend any further acquisitions and plans to grow organically. Marketing is now more focused on younger clientele and gives emphasis to social media presence and digital marketing. Some of Revlon's recent marketing initiatives include signing social media beauty influencers and celebrities like Gwen Stefani, collaboration with Amazon for the launch of The Love Project that targets socially conscious Millennials and hiring Allure magazine editor in chief Linda Wells as its Creative Officer. [Image credit © Revlon]
Trefis Team, "Here's how Revlon is Gearing Up its Marketing Initiatives for the Revival of its Brands", NASDAQ, March 09, 2017, © NASDAQ, Inc.
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Soccer Star Griezman Is Named Latest Head & Shoulders Ambassador

March 9, 2017: 12:00 AM EST
Shampoo brand Head & Shoulders announced during the Paris Fashion Week that their newest ambassador is Atlético Madrid and France striker Antoine Griezmann. The brand has a track record of working with soccer talent in its promotions.  Griezman will help launch the new Head & Shoulders Men Ultra series, featuring six new variants with high performance boosting ‘Zinc Technology.’ Griezmann joins other soccer superstars Manuel Neuer (Bayern Munich & Germany), Gianluigi Buffon (Juventus & Italy) and Robert Lewandowski (Bayern Munich & Poland) as it continues to reach out to male consumers. [Image credit © Head & Shoulders, P&G]
"Head & Shoulders Names Antoine Griezmann as Newest Ambassador", Fashion Insider, March 09, 2017, © Fashion Insider
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L'Oreal Paris Launches Campaign Promoting New Voluminous Original Mascara

March 7, 2017: 12:00 AM EST
L'Oreal Paris launched a marketing campaign highlighting the company's Voluminous Original Mascara. Dubbed “The Original,” the campaign features several brand ambassadors, including actresses Diane Keaton and Julianne Moore, fashion models Barbara Palvin and Soo Joo Park, and transgender model and rights activist Hari Nef. According to the brand, the personalities featured in the campaign have their respective takes on being original, “breaking rules and staying true to themselves.”
"L'Oréal Paris Debuts New Voluminous Mascara Campaign: The Original", PR Newswire, March 07, 2017, © PR Newswire Association LLC
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Birchbox Tries Offering Customers Personalized Subscription Boxes

March 7, 2017: 12:00 AM EST
Birchbox is testing a beauty-subscription service called Birchbox Select Beta. Priced at $15 a month, the program offers customers the option to subscribe to boxes customized based on their beauty needs. Birchbox's launch of the service follows the company's announcement of its plan to open a retail store in Paris.
Allison Collins, "Birchbox Beta Tests More Customized Boxes", Women’s Wear Daily, March 07, 2017, © Penske Media Corporation
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Persil Supports UK Launch Of Disney's Beauty And The Beast Movie

March 7, 2017: 12:00 AM EST
Unilever UK's laundry detergent brand Persil partnered with Disney to help promote the movie Beauty and the Beast which will be shown on local cinemas starting on March 17, 2017. As part of the co-promotion deal, Persil will offer consumers a Disney Store voucher worth ₤5 with every purchase of 22-wash and 38-wash Persil Capsules. With a budget of ₤2 million, the campaign will include out-of-home ads and POS materials.
"Persil partners with Disney for on-pack promotion", Talking Retail, March 07, 2017, © TalkingRetail.com. Metropolis Business Publishing
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Aldi To Use Alibaba Online Platform To Market German Brands In China

March 3, 2017: 12:00 AM EST
Germany’s fast-growing discount grocery chain Aldi hopes to interest Chinese consumers in German food and beverage brands, especially wine, snacks and breakfast foods. With that goal in mind, the company will "soft launch" an online presence on Alibaba’s Tmall Global platform, followed by a full launch event in Shanghai on April 25. The Chinese venture is being managed by Aldi South, owner of Aldi U.S. and manager of the British chain. An Alibaba manager said the Chinese middle-class is increasingly interested in German products. [ Image credit: © Aldi ]
Victoria Bryan, "German discounter Aldi to start online sales in China", Reuters, March 03, 2017, © Thomson Reuters
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AXE Hair Enlists 30 Male Influencers to Encourage Men To Style Every Day

March 2, 2017: 12:00 AM EST
According to AXE, men are more interested than ever in hair but 65 percent never style or do so only on special occasions. While men say they feel more confident when they do style, men perceive styling as too complicated and don’t want to be judged for “trying too hard.”  Seeing an opportunity, the brand enlisted 30 top male influencers from a range of fields – sports, music, epicurean, gaming, technology, and comedy – to talk about why and how they style.  The contributors also emphasize why styling is important to their success. The ‘Instagroom’ videos will support a digital content hub featuring product recommendations, styling tips, video content and personalized styling.  [Image credit © Unilever]
"AXE® Hair Enlists 30 Top Influencers to Get Guys Styling Every Day", PRNewswire , March 02, 2017, © PR Newswire Association LLC
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Amazon Anticipates Permission From India To Launch Produce Delivery Venture

March 1, 2017: 12:00 AM EST
Amazon Fresh, a growing competitor of supermarkets in the U.S., U.K., and Europe, is waiting for foreign direct investment approval from the Indian government before launching a grocery delivery operation there. The company expects to be delivering produce, lentils, milk, and other staples sourced from local farmers. Amazon already sells fresh produce and dairy products through its Amazon Now venture in four Indian cities, though the food is sourced from local supermarkets.[ Image credit: © SounderBruce ]
Writankar Mukherjee, "Amazon Awaits FDI Approval to Deliver Groceries at Doorstep ", Economic Times, March 01, 2017, © Bennett, Coleman & Co. Ltd.
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