Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Interested in marketing theory? Create your own insight alerts and we’ll send you professionally prepared summaries of important news and hand-picked links to interesting articles. Start here

You can also get one of our periodic newsletters. And if you want us to cover a particular topic – just tell us, subscribers guide what we cover.
  Bookmark and Share
GO
create your own alert.
<< < 1 2 3 4 5 6 7 8 9 10 > >> Total results: 462

Time For Coca-Cola To Spread The Word About Its Product Line, Community Roots

September 17, 2017: 12:00 AM EST
Coca-Cola recently took its rebranding and refranchising campaign to national TV with an ad on NBC’s “Sunday Night Football” broadcast billing itself as the “total beverage company” with local community roots and an ever-expanding array of beverages. The new ad talks about a revamped Coca-Cola company whose 68 independent U.S. bottlers have deep connections in local communities. The TV ad will be bolstered by print ads in USA Today and The Wall Street Journal. Partners & Spade is doing the creative work, joined by Perfect Sense Digital on digital and UM for media buying.
E.J. Schultz, "Coca-Cola's Corporate Brand Campaign Moves Beyond Soda", Advertising Age, September 17, 2017, © Crain Communications
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
North America
United States of America

Coke Shows Its Support For Same-Sex Marriage Down Under With Billboard Changes

September 14, 2017: 12:00 AM EST
Australians have until November 7 to vote by mail on same-sex marriage, and in the interim, Coca-Cola is using an iconic billboard and new packaging to proclaim its support for inclusion and marriage equality. The Kings Cross, Sydney, billboard – known locally as “The Coke Sign” – now has rainbow lights, in addition to the red and white ones. In addition, the company launched “Love” Coke cans, also with a rainbow design. A company statement says, in part: “No matter who you are or who you love, all couples should be treated equally.”
Danielle Long, "Coca-Cola supports marriage equality with rainbow billboard and cans as brands shy away from SSM debate", The Drum, September 14, 2017, © Carnyx Group Ltd
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Australia

E-Commerce Start-Up LifeAid’s Brands Appearing In Stores In Western U.S.

September 8, 2017: 12:00 AM EST
Fast-growing LifeAid Beverage Co. says it will use the cash it raised in two recent funding rounds to help it expand further from e-commerce into traditional retail. The company’s products are now being sold in the natural and conventional grocery channel, including Safeway stores in the Southwest U.S., and in stores in its Southern, Houston, Portland, Denver and NorCal divisions. The company’s 2016 revenue was $12.8 million; the three-year growth rate was 1,903 percent. The company’s line of "better-for-you" supplement blends include FitAid, FocusAid, PartyAid, TravelAid, GolferAid, FitAid Fuel Pouch, and a limited channel distribution product FitAid Rx.
Martín Caballero , "LifeAid Making Gains In Transition to Retail", BevNET.com, September 08, 2017, © BevNET.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
United States of America

Califia Farms Sponsors Huge Billboard Murals That Link Art To Coffee Making

September 7, 2017: 12:00 AM EST
Plant-based beverage company Califia Farms has put up large billboards in Brooklyn and San Francisco that feature hand-drawn, hand-painted murals that reflect the company’s “Better Coffee for All” promotional campaign. The murals will be on display through the end of September, though a Los Angeles version will be in place for November. CEO Greg Steltenpohl says the artistic murals reflect the company’s belief that “developing great-tasting coffee is its own kind of art.” Califia is known for its line of almond milks and cold brew coffees, sold in signature curvy bottles.
"Califia Farms Melds Art and Coffee with Unique Mural Installations", News release, Califia Farms, September 07, 2017, © Califia Farms
Domains
MARKETING INSIGHT
Campaigns
Offline
Geographies
Worldwide
North America
United States of America

Coca-Cola’s Douglas Says E-Commerce Is Not Really A Sales Channel

September 6, 2017: 12:00 AM EST
The head of Coca-Cola North America says the company is succeeding in e-commerce, but brick-and-mortar retail remains the backbone of sales. Sandy Douglas told the Barclays Global Consumer Staples Conference that e-commerce is not really a sales channel but “a way for consumers to research, to buy, to experience brands.” It is a way for companies to reach potential buyers who use mobile and other digital devices. Coke’s big opportunity is in “quenching thirst,” something that is delayed in the e-commerce experience. Douglas said Coca-Cola still looks to the shopping routine, takeaways, delivery, and home consumption as the big opportunities in selling.
Leonie Roderick, "Coca-Cola: Ecommerce should not be seen as a channel", Marketing Week, September 06, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Coca-Cola CEO Says Focus Is Beverages Now, But Could Be Snacks In Future

September 4, 2017: 12:00 AM EST
In an interview conducted while on a visit to India, Coca-Cola CEO James Quincey emphasized the company’s current strategies: further extending the beverage product line beyond the Coke brand; expanding globally but also locally by empowering local managers in, for example, India and Southwest Asia; and fostering growth by giving consumers in every country and region “what they want.” Quincey said Coca-Cola is focusing mainly on beverages for now, but does not rule out other avenues of expansion. That includes “things like food, snacks or whatever” as long as they “create value and help us build a better company.”
Ashish K Tiwari, "Coca-Cola sees India among top three markets: James Quincey", Daily News & Analysis (India), September 04, 2017, © Diligent Media Corporation Ltd
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
Asia-Pacific
India

Canada Dry Successfully Tests Programmatic Audio-Video “Mindset” Campaign On Spotify

August 30, 2017: 12:00 AM EST
Canada Dry’s successful recent ad campaign with Spotify and Adobe was based on the assumption that Millennials and young consumers take breaks in the mid- to late-afternoon to listen to streaming audio – “a moment to kick back.” The spring campaign used programmatic voice-over audio spots, in-app display, video, and sponsored sessions aligned to “listening occasions” on Spotify. The Adobe Advertising Cloud’s demand side platform was used to outline the campaign parameters and to place the buy. The campaign was successful enough for Canada Dry to tack on private marketplace (PMP) inventory for other campaigns as well.
Kelly Liyakasa, "Canada Dry Pilots A Converged Programmatic Audio-Video Ad Buy On Spotify", AdExchanger, August 30, 2017, © AdExchanger.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Campbell Ramps Up Online Delivery Infrastructure For Evolving Retail Environment

August 24, 2017: 12:00 AM EST
Though the percentage of food sold online today is in the low single digits, by 2021 it will be a $66 billion business. Campbell Soup is determined to part of that phenomenon.
It recently announced the hiring of Amazon (and eBay and Kohl’s) veteran Shakeel Farooque to lead the new e-commerce division. This “revealing” hire, as Quartz put it, underscores the company’s goal of selling more soup online. Campbell says its new distribution centers will operate differently from its warehouses that keep supermarkets stocked. The new distribution centers will focus on e-commerce only, customizing delivery of foods for different channels, whether meal kits or online grocery orders. [ Image credit: © Chef'd  ]
Chase Purdy, "Even Campbell Soup is taking a Page from Amazon", Quartz, August 24, 2017, © Quartz
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Trends
Geographies
Worldwide
North America
United States of America

Ulta Beauty's Loyal Customers Empower It Against Amazon, Other Online Retailers

August 23, 2017: 12:00 AM EST
Ulta Beauty's loyalty program, as well as the unique experience the beauty retailer offers to its customers, will allow it to compete with online retailer Amazon, according to investment bank and securities firm Jefferies. Also, Ulta Beauty's business model can hold its own against the growing threat of online retail. Jefferies analyst Stephanie Wissink said the company's loyalty program has 24.5 million members and they account for 90 percent of the retailer's total sales.
Tae Kim, "Here's one retailer that may survive the Amazon onslaught because its customers are so loyal", CNBC.com, August 23, 2017, © CNBC LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

Tesco Lotus Plans Big Marketing Campaign In Thailand

August 22, 2017: 12:00 AM EST
Thailand-based retailer Tesco Lotus announced plans for a major marketing campaign for the remaining months of 2017. Aimed at boosting sales and increasing in-store traffic, the campaign seeks to take advantage of the forecast increase in consumer spending during the period. As part of the campaign, Tesco will cut prices at its 1,900 retail stores across the country, as well as online.
"Tesco Lotus strives to boost store traffic", Bangkok Post, August 22, 2017, © Bangkok Post Public Company Limited
Domains
MARKETING INSIGHT
Campaigns
Retail
Geographies
Worldwide
Asia-Pacific
Thailand

Barista Bros. Ad Campaign Targets Australia’s Premium Flavored Milk Drinkers

August 15, 2017: 12:00 AM EST
Coca-Cola South Pacific is launching a multimillion-dollar ad campaign promoting the Barista Bros. coffee-flavored milk brand in Australia. The campaign will include TV, movie theaters, and online media. A brand manager said the campaign will focus on showing that Barista Bros.’s premium products are dedicated to flavor, quality ingredients, and attention to detail, all combining to make “the best tasting flavored milk drink in the market."
Andy Morton, "The Coca-Cola Co Unveils Barista Bros Push in Australia – Video", Just-Drinks, August 15, 2017, © just-drinks.com
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Australia

Energy Drinks Market Due For Slower Growth

August 10, 2017: 12:00 AM EST
Beverage industry analysts say energy drinks, which have outperformed expectations over the years, are due for a growth slowdown. Last year, wholesale dollar sales grew 7.3 percent to $7.8 billion, while wholesale sales of energy shots products grew two percent to $651 million. But growth in energy beverages is decelerating as the market nears saturation. The segment is dominated by two brands, Austria-based Red Bull GmbH and Calif.-based Monster Beverage Corp., which together control nearly two-thirds of the market. 5-hour Energy (Living Essentials LLC) dominates the energy shots market, which accounts for 27.5 percent of the total market and should experience healthy growth over the next four years.
Amanda Del Buono, "Energy market maturing, growth expected to slow", Beverage Industry, August 10, 2017, © BNP Media
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Trends
Geographies
Worldwide
North America
United States of America

High Temps In China Trigger Free Sprites From Coca-Cola

August 9, 2017: 12:00 AM EST
Coca-Cola China’s promotional partnership with the weather app MojiWeather as already paid off handsomely for the company, which provides free Sprites to consumers who retrieve QR codes from the app when the temperature hits 35ºC (95ºF). The company has already handed out more than 10 million cups of the beverage in the campaign. More than two million thirsty Chinese have stopped by McDonald's for a free Sprite, driving up single-serve sales in July by 23 percent compared to a year ago.
Andy Morton, "The Coca-Cola Co Hot Weather Promotion Adds Shine to China’s Sprite Sales", Just-Drinks, August 09, 2017, © just-drinks.com
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
China

Unilever Launches Social Media Campaign To Promote Laundry Detergent In Nigeria

August 6, 2017: 12:00 AM EST
Unilever Nigeria Plc launched a social media marketing campaign to promote its Sunlight 2-in-1 laundry detergent in the country. Local actress Mosun Filani helped promote the #BestOfBothWorlds campaign on Twitter and Instagram.
"With Great Fragrance & Sensational Cleaning Power, Sunlight 2-in-1 Detergent reveals itself as the #BestOfBothWorlds", Bella Naija, August 06, 2017, © Bella Naija
Domains
MARKETING INSIGHT
Campaigns
Online
Geographies
Worldwide
EMEA
Middle East- Africa
Nigeria

Procter & Gamble Cuts $140 Million From Digital Advertising Spend

August 3, 2017: 12:00 AM EST
Procter & Gamble reduced spending on digital advertising by $140 million in the second quarter of 2017. With the company reporting no adverse impact on revenue performance during the quarter, marketers have to ask their marketing and media agencies some questions, including how they are measuring the effectiveness of digital marketing spending. Also, clients need to understand the methods used by digital and publishing partners to measure the effectiveness of digital campaigns.
George Popstefanov, "P&G'S $140 Million Lesson on Transparency", Advertising Age, August 03, 2017, © Crain Communications
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Coke India Replaces Brand Website With Digital Magazine

August 1, 2017: 12:00 AM EST
In an effort to bring “untold editorial gems” about India’s consumer experience with Coca-Cola, the company unveiled a digital magazine that replaces an earlier brand website. Content of the "brand journalism" endeavor includes articles, infographics, blogposts, pictures, and videos packed with songs from Coke Studio, behind-the-song stories, fun facts, company and brand trivia, and recipes.
"Coke tries out 'brand journalism'; Brings e-magazine 'Journey' to India", Afaqs! News Bureau, August 01, 2017, © afaqs!
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
Asia-Pacific
India

Pure Life Bottle Water Gets Promotional Shot In The Arm In U.S.

July 31, 2017: 12:00 AM EST
Nestlé Waters NA has launched an ad campaign featuring national TV, new packaging, POS displays, digital and social media promos, etc. Goal is to increase awareness in the U.S. while driving home the importance of water for healthy living.
"Nestle Pure Life Purified Water Unveils New Global Campaign to Inspire a Healthier and Brighter Future", News release, Nestlé, July 31, 2017, © Nestlé Waters NA
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

Lawsuit Alleges Poultry Farmer’s “100% Natural” Label Claim Is Deceptive

July 29, 2017: 12:00 AM EST
Three nonprofit organizations are suing poultry company Sanderson Farms in federal court for using the claim “100 percent natural” in its product advertising. The Center for Food Safety, Friends of the Earth, and the Organic Consumers Association, filed the lawsuit in the U.S. District Court for the Northern District of California, alleging that “consumers are being deceived” by the claim because synthetic drug residues were found in Sanderson’s poultry meat. The company, third largest poultry producer in the U.S., denied that it administers drugs to its flocks, except penicillin “when needed.” [ Image credit: © Sanderson Farms  ]
Aerin Einstein-Curtis, "US Organizations File Complaint Against Sanderson Farms Over Use of ‘100% Natural’ in Advertising", FeedNavigator.com, July 29, 2017, © FeedNavigator.com
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
North America
United States of America

Consumer Shopping: Speed Is Of The Essence

July 26, 2017: 12:00 AM EST
Now that consumers have the technological capability to shop at the speed of light, they expect instant gratification at online stores. Retailers have put in place a wide array of technologies and practices that speed transactions and fulfillment, from one-day delivery to in-store beacons (left) that communicate with shoppers via smartphones. Other advancements created to satisfy the new “I want what I want when I want it” shopping culture are: experimental delivery drones, same-day doctor appointments,, virtual doctor consultations, one-hour delivery of food and groceries, in-store restaurants and bars, and the “see-now, shop-now” trend that lets consumers order new fashion items seen on Instagram almost immediately. [ Image credit: © Estimote  ]
"Faster Shopping: A Top Consumer Trend for 2017", Blog entry, Euromonitor, July 26, 2017, © Euromonitor
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom
France

Nestle Japan: Brand-Boosting Movies Drive Market Penetration For Older Products

July 25, 2017: 12:00 AM EST
The Nestlé Japan marketing chief says the company is welding marketing to entertainment by producing long-form movies that increase brand engagement on older products and “communicate your brand’s values and worldview” in ten or 15 minutes. Since 2010, the company has used the Nestlé Amuse media platform to compile a Theater section for brand videos that has attracted five million registered users. Masafumi Ishibashi says the company will continue to employ traditional TV and other mass media ads for new product introduction. But for brands like Nescafé and Kit Kat that everybody recognizes, the new long-form movie is the best way to deepen market penetration. [ Image credit: © Nestlé Japan  ]
Shin Osada, "Nestle Japan CMO Masafumi Ishibashi on brands as publishers", Digiday, July 25, 2017, © Digiday
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
Asia-Pacific
Japan

Tesco Expands Same-Day Delivery Service Across UK

July 24, 2017: 12:00 AM EST
Tesco said it has expanded its same-day online grocery delivery service across the UK. Launched in 2014 in London and the South East, the service is now available for customers of more than 300 stores across the country, the company said. Free for a limited period to members of the Tesco's Delivery Saver online delivery program, the service will cost between ₤3 and ₤8. Customers need to place their order by 1:00pm to have their purchases delivered by 7:00pm or later.
"Tesco becomes first retailer to offer same day grocery delivery nationwide", Tesco, July 24, 2017, © Tescoplc.com
Domains
MARKETING INSIGHT
Online
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

Sephora Opens First Studio Store Concept In Boston

July 21, 2017: 12:00 AM EST
Beauty retailer Sephora opened its first Sephora Studio, the company's smallest store, in Boston, Massachusetts. Integrating various digital tools, the store concept aims to provide customers with optimized shopping experience during and after store visit. Also, the store offers the company's digital-enhanced beauty care services, including the Sephora Digital Makeover Guide. According to the company, the store's consultants are equipped with the highest levels of certification they can earn from Sephora.
"SEPHORA Pioneers New Retail Innovation with Launch of First Small-Format Concept Store", Business Wire, July 21, 2017, © Business Wire, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
United States of America

Growth Of In-House Brands Squeezes Big Food

July 19, 2017: 12:00 AM EST
Supermarket private label brands in the U.S. historically have not been as important as in European countries. Private label accounted for 17 percent of U.S. sales last year, less than half their share in the U.K. and Germany. But supermarket shoppers are increasingly switching to generic brands, and big food companies are beginning to feel the pinch. Retailers like Walmart are already seeing a rise in sales of their own brands. As retailers allot greater shelf space for their own items, traditional manufacturer brands will see sales volumes decline. And retailers in a fierce competitive environment can point to the growth of their in-house brands to coerce suppliers to cut prices. [ Image credit: © Walmart  ]
Stephen Wilmot, "Big Food’s Next Big Problem: Supermarket Brands", The Wall Street Journal, July 19, 2017, © Dow Jones & Company, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom
Germany

Drumbeat Of SodaStream’s Eco-Message Is Causing Some Headaches

July 18, 2017: 12:00 AM EST
Israel-based SodaStream, maker of soda water machines, says it is making bottled water giants Coca-Cola and Nestlé Waters nervous. The company spends four times more on advertising than research as it relentlessly pushes its “make a difference to the world” theme contrasting the eco-friendly soda machine with the environmentally harmful plastic beverage bottle. In a recent interview, CEO Daniel Birnbaum said making money and enriching investors are only incidental to the main goal: making the “world a better place by eliminating plastic bottles.” Sparking water has overtaken other soft drinks in sales and the market expects annual growth of three percent through 2020. [ Image credit: © SodaStream   ]
Leonie Roderick , "SodaStream CEO on why marketing is key as it aims for ‘cult’ brand status", Marketing Week, July 18, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
EMEA
Europe
Middle East- Africa
Israel

Nespresso Demonstrates New Mini Coffee Machines In Hong Kong’s Rail Stations

July 14, 2017: 12:00 AM EST
Nespresso has launched a Hong Kong-based promotional campaign, dubbed “Happiness is the little things,” for its new Essenza Mini coffee machines. The campaign centers on large kiosks located at two of the city’s light rail stations that display hanging sequin discs in the colors of Nespresso’s 24 Grands Crus coffee capsules. Commuters and passers-by are asked to “share the little things that make them happy” on a “happiness wall” and view demonstrations of the Essenza machine. [ Image credit: © Nespresso  ]
Inti Tam, "Nespresso mini coffee machine campaign celebrates little things in life", Marketing Interactive, July 14, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Trends
Geographies
Worldwide
Asia-Pacific
Hong Kong

“Share A Coke” Marketing Campaign Ties Unique Mini-Songs To 1,000 Names

July 13, 2017: 12:00 AM EST
Coca-Cola’s summertime "Share a Coke" marketing campaign, created by Fitzco/McCann, has released hundreds of unique mini-songs that include the first and last names that appear on Coke bottles. The personalized 18-second ditties – produced by Los Angeles-based Score a Score – were uploaded to YouTube late in June and can be found by entering a name on the Coke website. [ Image credit: ©  Coca-Cola Company ]
Marc Schneider, "Coke Creates 1,000-Plus Songs for Its 'Share a Coke' Campaign", Billboard.com, July 13, 2017, © Billboard.com
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
North America
United States of America

Coca-Cola Ramps Up Marketing Of Honest Tea In The U.K.

July 13, 2017: 12:00 AM EST
Coca-Cola European Partners said it plans a “significant” investment in a marketing campaign for its Honest Tea brand in the U.K., where it debuted in 2016. The campaign will feature a pop-up garden in London to give consumers the chance to try yoga, terrarium making and sample the product. A wider street sampling campaign across London began in June and will run through July. Coca-Cola invested in the brand, launched in 1997, in 2008. [ Image credit: © Coca-Cola Company  ]
Andy Morton, "Coca-Cola European Partners unveils Honest Tea's debut UK campaign", Just-drinks.com, July 13, 2017, © Just-drinks.com
Domains
MARKETING INSIGHT
Campaigns
Offline
Geographies
Worldwide
EMEA
Europe
United Kingdom

Panera Bread Fights Back In Face Of Stiff Starbucks Competition

July 11, 2017: 12:00 AM EST
Feeling the pressure of increased bakery competition from Starbucks, Panera Bread announced it is beefing up its delivery staff across the country. The St. Louis-based company will hire 118 people to deliver its products in the Seattle, Wash., area, home of Starbucks. The move is part of an overall plan to hire up to 10,000 delivery people. Starbucks became a major competitor of Panera after the purchase of La Boulange Cafe and bakery five years ago. American consumers are growing increasingly comfortable with all types of delivered food. [ Image credit: © Wikimedia  ]
"Panera gets out ahead of Starbucks in delivery, looks to hire 118 in Seattle area", Puget Sound Business Journal (Seattle, Washington), July 11, 2017, © American City Business Journals
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
North America
United States of America

Coca-Cola Redesigns Its Minute Maid Juice Packaging

July 10, 2017: 12:00 AM EST
Coca-Cola has given a new look to its Minute Maid brand of juices with the help of British graphic designer Taxi Studio. The new visual identity features black as the main color, though each category of juice – essentials, refresh, nutri and delight – has its own color. Taxi Studio said the colorful graphics are meant to distinguish Minute Maid products from the “hyper-real” imagery on competing juices. [ Image credit: © Minute Maid / Coca-Cola Company  ]
Aimée McLaughlin, "Minute Maid rebrand, by Taxi Studio and Coca-Cola", Design Week, July 10, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom

Six Firms Were In The Hunt For Whole Foods Market Last Spring

July 7, 2017: 12:00 AM EST
Amazon.com wasn’t the only company considering buying Whole Foods Market last April and May, although it did end up the successful suitor. Four private-equity firms and two companies were also in the hunt, including supermarket operator Albertsons, according to financial disclosures Whole Foods made to investors. The companies started contacting Whole Foods in mid-April, shortly after activist investor Jana Partners LLC took an almost nine percent stake in the natural foods grocery chain. [ Image credit: © Wikipedia  ]
Heather Haddon, "Albertsons Among Six Firms That Vied for Whole Foods", The Wall Street Journal, July 07, 2017, © Dow Jones & Company, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
United States of America

Why Coke’s “Pool Boy” Ad Won An Award At Cannes

July 4, 2017: 12:00 AM EST
Neuroscience analysis firm Neuro-Insight analyzed brain responses in 100 men and women viewing Coca-Cola’s award-winning “Pool Boy” ad. The humorous ad, which won a Bronze Lion for creativity at Cannes, shows a brother and sister eagerly competing to rush a bottle of Coke to a pool boy, only to find that their mother had already beat them to it. Neuro-Insight’s analysis of participants’ brain waves showed that an entertaining, dynamic narrative “effectively and emotively communicated the Coca-Cola brand.” [Image Credit © Coca-Cola Company]
Casey Kudrenko , "Applying neuroscience to Cannes-winning work: Coca-Cola Pool Boy", Adnews.com.au, July 04, 2017, © Yaffa Media
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Geographies
Worldwide
Asia-Pacific
Australia

Flavored Water Brand’s Summer Marketing Campaign Targets British Millennials

July 1, 2017: 12:00 AM EST
Danone’s flavored water brand Volvic has launched a summer marketing campaign in the U.K. that targets health-conscious Millennials who want something other than plain water. The $3.9 million multichannel “Let It Out” campaign, focusing mainly on the Volvic Touch of Fruit and Volvic Juiced varieties, includes a package refresh, large social media presence, and TV ads on the E4 network’s shows How I Met Your Mother, The Inbetweeners, and 2 Broke Girls. [Image credit © Volvic]
 
 
"Volvic targets millennials with 'Let It Out' campaign", The Grocer, July 01, 2017, © William Reed Business Media Ltd
Domains
MARKETING INSIGHT
Campaigns
Online
Geographies
Worldwide
EMEA
Europe
United Kingdom

Coke’s Summer Ads Feature Youth-Oriented Labels

June 30, 2017: 12:00 AM EST
Coca-Cola’s new summer “Share a Coke” ad campaign in China features bottles designed to attract the country's youth. Decorated with symbols and phrases used routinely by young people, the bottles are known as “code bottles.” Campaign unveils 37 distinct labels that show emoticons, numbers, characters and graphics. One code is the number 521, used by Chinese youth to say “I Love You.” Two films featuring the special bottles will be shown on social media platforms and TV. One stars celebrity Lu Han, who has 32 million social media followers. [ Image credit: © Coca-Cola Co.  ]
Lucy Britner, "The Coca-Cola Co lines up "Share a Coke" push in China", just-drinks global news, June 30, 2017, © just-drinks.com
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Consumers
Offline
Geographies
Worldwide
Asia-Pacific
China

Nestlé Waters Expands Home Delivery Capabilities

June 26, 2017: 12:00 AM EST
Nestlé Waters North America is taking advantage of the growth in “consumer engagement” with its digital channels by expanding its ReadyRefresh online beverage shopping and delivery service. The company’s new 10,000-square-foot branch in Denver, Colo., will make it easier to fulfill water and tea orders submitted on its mobile-friendly website. The company expects to grow its two-truck fleet in the Denver area to 30 to serve customers within a radius of 50 miles. The service operates a fleet of 2,100 Nestlé-branded trucks, and is available to homes and businesses in 23 states. [ Image credit: © Nestlé Waters North America  ]
Mary Ellen Shoup , "Nestlé Waters North America sees increased demand for ReadyRefresh online delivery service", Beverage Daily, June 26, 2017, © William Reed Business Media
Domains
MARKETING INSIGHT
Online
Retail
Geographies
Worldwide
North America
United States of America

Timely, Relevant – Very Short – Ads Are L’Oréal’s Social Media Holy Grail

June 26, 2017: 12:00 AM EST
Market research suggests that consumers using smartphones are swiping quickly past – i.e., ignoring – ads adapted from traditional 30-second TV spots. Enter a new ad standard, pushed by social media platforms like Facebook and Snapchat: the super short six-second spot. L’Oréal has partnered with Google on an initiative – dubbed “Media Bets” – that will analyze data on the fly on what content is currently engaging eyeballs on YouTube. L’Oréal will use the data to develop timely, relevant, responsive six-second ads to run just before videos. Company media chief Nadine McHugh says it’s all about “a value exchange with consumers” in a seriously “time-challenged environment.” [ Image credit: © L’Oréal / YouTube  ]
Mike Shields, "L'Oreal is changing its ads because you have no attention span", Business Insider , June 26, 2017, © Business Insider Inc
Domains
MARKETING INSIGHT
Campaigns
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
EMEA
United States of America
Europe

Procter & Gamble, Unilever Spend Less On Digital Advertising

June 26, 2017: 12:00 AM EST
Procter & Gamble and Unilever reduced their digital advertising spend by 41 percent and 59 percent year-over-year, respectively, according to MediaRadar. Data from the advertising intelligence company revealed P&G ran ads on 978 websites in January to May 2017, a 33-percent drop from the same period in the previous year. Unilever ran ads on 540 sites in 2017, an 11-percent decline from the same period in 2016. Although P&G ran ads on 712 of the same websites in 2016 and 2017, the company cut its spending on 560 sites by 79 percent overall. Unilever cut its spending by 57 percent on 155 of the 268 sites it ran ads on during the period.
Tanya Dua, "Two of the world’s biggest advertisers are cutting back on their digital ad spend", Business Insider, June 26, 2017, © Business Insider Inc
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom
Netherlands

Coca-Cola European Partners Links With Theme Parks On Promo Campaign

June 26, 2017: 12:00 AM EST
Coca-Cola European Partners (CCEP) is running a theme parks promotion across its range of carbonated beverages from July 1 through October 19.  The on-pack promotion offers customers a £25 ($32.55) discount on full-price tickets and a one-ride Fast Track pass to Merlin Entertainments Group theme parks Alton Towers or Thorpe Park. According to the company, this is Merlin’s best ever discount. The offer will appear on 330 ml cans and six and eight can multipacks of Fanta, Sprite and Dr Pepper classic and zero variants. [ Image credit: ©  Alton Towers / Merlin Entertainments ]
"Coca-Cola hosts theme park promotion", Convenience Store, June 26, 2017, © William Reed Business Media Ltd.
Domains
MARKETING INSIGHT
Campaigns
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

Sprite Unveils Music Video Featuring Celebrity Hip-Hop Endorser

June 23, 2017: 12:00 AM EST
Coca-Cola brand Sprite has debuted its inaugural music video featuring Vince Staples’ recording of “Rain Come Down,” his second single, as Staples (left) launches the new album Big Fish Theory. Sprite endorser Staples also stars in a new television commercial for the Summer Sprite Cold Lyrics Series featuring several hip-hop artists. [ Image credit: © Coca-Cola Company  ]
"Sprite Drops Its First-Ever Music Video for Vince Staples’ New Single “Rain Come Down”", News release, Coca-Cola Company, June 23, 2017, © The Coca-Cola Company
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

Greenpeace Targets Coca-Cola – And Plastic Bottles – In Social Media Campaign

June 22, 2017: 12:00 AM EST
Greenpeace has launched a Twitter initiative that turns Coca-Cola’s summer marketing campaign into an anti-plastic bottle promotion. The organization blames Coca-Cola, among other plastic bottle users, for clogging the waterways and shores of the world.  Coke’s summer campaign puts exotic beach locations on its bottles – the very same containers “that are polluting the beaches and rivers of many of these holiday hotspots.” Greenpeace is asking followers to photograph Coke bottles found on shores or in the water and Tweet the images using two special hashtags as a way to get Coke “to stop choking our oceans.” [ Image credit: © Pixabay  ]
Louisa Casson, "Coca-Cola’s marketing strategy = a gift for the End Ocean Plastics campaign", Greenpeace.org UK, June 22, 2017, © Greenpeace
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
EMEA
Europe
United Kingdom

Sephora Digital SEA Adopts Advanced Personalization Technology

June 22, 2017: 12:00 AM EST
Sephora Digital SEA (formerly Luxola) is implementing Dynamic Yield's personalization technology stack technology to tailor individualized e-commerce experiences to each customer.  Sephora SEA is responsible for the e-commerce activities of Sephora across South East Asia, Australia and New Zealand. With Dynamic Yield’s technology, Sephora SEAcan provide individualized beauty product recommendations on website pages based on country and prior shopping behavior. A Sephora SEA spokesman said personalization is “at the core of our e-commerce strategy.” [ Image credit: © Sephora  ]
"Sephora SEA Chooses Dynamic Yield to Personalize the Entire Customer Journey", News release, Dynamic Yield, June 22, 2017, © Dynamic Yield
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Geographies
Worldwide
North America
Asia-Pacific
United States of America
Australia
New Zealand

Unilever Continues To Realign Agency And Ad Tech Relationships

June 21, 2017: 12:00 AM EST
Unilever and British advertising/PR firm WPP announced they are investing in mobile creative management platform Celtra. The move furthers Unilever’s goal of boosting and applying creative technology innovation while reducing associations with ad agencies. As Unilever gets more involved in data and ad tech it has cut the costs and complexities of advertising across its 400+ brands. Celtra has been providing top brands with the ability to connect operational data, creative, advertising and analytics. The company has worked for several years with Unilever and with WPP’s Mindshare. [ Image credit: © Celtra  ]
Alison Weissbrot , "Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux", AdExchanger, June 21, 2017, © AdExchanger.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Trends
Geographies
Worldwide
EMEA
Europe
United Kingdom
Netherlands

Tesco Merges Two Customer Services Offices

June 21, 2017: 12:00 AM EST
British grocery chain Tesco is consolidating its Customer Engagement Centers (CEC) into one office located in Dundee. As part of the consolidation, it is closing the CEC in Cardiff by February 2018. The company said it expects the move to simplify customer service while maintaining quality through phone, email, and social media operations. Closing the Cardiff CEC will affect 1,100 workers, but Tesco expects to create 250 new positions at the Dundee office. [ Tesco CEC Dundee, image credit: © Tesco  ]
"Tesco simplifies customer service operations", News release, Tesco, June 21, 2017, © Tescoplc.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

Coke-Branded Clothing Available In Argentina

June 20, 2017: 12:00 AM EST
Coca-Cola in Argentina has teamed up with a youth-focused fashion brand to create limited edition Coke brand tee shirts and jumpers. Rever Pass will sell the clothing at its stores. The companies plan to offer Coke-branded hats, coats, footwear and beach towels at a later date. [Image source: Rever Pass]
"Argentina: Coca-Cola and Rever Pass launch limited edition clothing products", America Retail, June 20, 2017, © Esmerk Oy
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Latin America
Argentina

Nestle Takes Part In Freshly’s New Expansion Funding Round

June 20, 2017: 12:00 AM EST
Nestlé USA announced it is taking a big step into the burgeoning, $10 billion direct-to-consumer ready meals business in the U.S. with the investment in one of its leading companies. New York-based Freshly operates in 28 states, delivering meals to homes weekly. Nestlé is the lead investor in Freshly’s new $77 million funding round that will help pay for the company’s construction of an East Coast kitchen and distribution center in 2018, as it prepares to expand to nationwide service. [ Image credit: © Freshly  ]
"Nestlé USA Acquires Minority Interest in Freshly", News release, Nestlé, June 20, 2017, © Nestlé USA
Domains
MARKETING INSIGHT
Online
Trends
Geographies
Worldwide
North America
United States of America

Sprite Summer Promo Features Rappers’ “Cold Lyrics” On Cans, Bottles

June 19, 2017: 12:00 AM EST
Coca-Cola announced it is displaying “cold-inspired lyrics” from six rappers on 16-ounce Sprite cans and 20-ounce Sprite bottles this summer. They will be available for a limited time in convenience retail and other retail stores in the U.S. Rappers featured include Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G, chosen because of “their unique perspective and reputation for staying true to themselves.” [ Image credit: © Coca-Cola Company  ]
"Sprite Refreshes Fans With Cold Lyrics From Hot Artists This Summer", News release, Coca-Cola Company , June 19, 2017, © The Coca-Cola Company
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
North America
United States of America

Coke Ad Campaign Speaks To Young Chinese In Their Special “Code”

June 19, 2017: 12:00 AM EST
New Coca-Cola bottles – known as “code bottles” – targeting young Chinese were introduced as part of a summer ad campaign produced with the McCann Worldgroup Shanghai agency. The bottles are decorated with emoticons and phrases used routinely by young people in China. The campaign is bolstered by two films -- one with celebrity Lu Han (left) -- featuring the code bottles. They will run on social media platforms and TV. [ Image credit: © Coca-Cola Company  ]
Angel Tang, "Coca-Cola’s new packaging in China targets young segment", Marketing Interactive, June 19, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
China
Hong Kong

Amazon-Whole Foods Deal Signals A Major Economic Trend

June 16, 2017: 12:00 AM EST
The recently announced acquisition of Whole Foods Market by Amazon is an indicator of a fact well-known by retail analysts: both Amazon and Walmart are trying to be like the other. Amazon is establishing brick-and-mortar bookstores and buying 460 grocery store locations. Walmart, through its recent acquisition of Jet.com and other moves, is strengthening its online presence and infrastructure. But the larger picture is that the retail industry is undergoing consolidation among a few big companies whose resources stretch globally, whose access to sophisticated supply lines, and advanced marketing and delivery technologies, gives them major market advantages over smaller competitors. This consolidation is happening in other industries, including banking, airlines and telecommunications. And it’s creating a real economic gulf between two groups of workers: those employed by the prosperous new super companies – and those employed elsewhere.  [ Image credit: © Wikimedia Commons  ]
Neil Irwin , "The Amazon-Walmart Showdown That Explains the Modern Economy", The New York Times, June 16, 2017, © The New York Times Company
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Offline
Online
Retail
Geographies
Worldwide
North America
United States of America

Jet.com Sheds Its Costco Ethos

June 12, 2017: 12:00 AM EST
E-commerce company Jet.com’s co-founder Marc Lore was inspired by the Costco example. Its original business model was based on membership fees, and on bulk sales savings passed on to the customer. But now that it has been acquired by Walmart, and continues to integrate its operations with the giant retailer, it has begun phasing out the Kirkland Signature brand of products, replacing them with products offered under the Sam’s Club Member’s Mark brand. According to analytics provider 1010data, Jet accounted for 5.5 percent of online sales of the Kirkland brand in the first half of 2016, behind Amazon and Costco.com. [ Image credit: © Walmart  ]
Matthew Boyle, "Jet.com Will Phase Out Costco Products After Wal-Mart Acquisition", Bloomberg , June 12, 2017, © Bloomberg LP
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Amazon Customers Who Get Food Assistance Can Pay Cheaper Prime Fee

June 6, 2017: 12:00 AM EST
Amazon has adjusted its Prime program to include customers receiving government financial assistance at a lower monthly fee. Membership in Prime includes video, music, reading, photos and unlimited free shipping. The fee for people on food assistance and other programs will be $5.99 a month for a year with anytime cancelation. Customers will need to qualify with a valid EBT card linked to Temporary Assistance for Needy Families (TANF), Supplemental Nutrition Assistance Program (SNAP), or Women, Infants, and Children Nutrition Program (WIC). The EBT card cannot be used to pay for membership. The regular monthly rate for Prime is $10.99, which drops to $8.25 a month if paid annually ($99). Prime Video membership is $8.99 a month. [ Image credit: © 
"Amazon Introduces Discounted Monthly Prime Offer for Customers Receiving Government Assistance", News release, Amazon, June 06, 2017, © Amazon.com, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

Walmart Tests Large Parking Lot Kiosk For Online Order Pickup

June 6, 2017: 12:00 AM EST
Walmart is testing the use of a large self-service kiosk that would allow customers to pick up their online purchases without contact with an employee. After purchases are paid for online, Walmart employees find and pack the orders in bins in the 20-by-80-foot test structure, which is located in the parking lot of a Warr Acres, Okla., supercenter. Customers gain entry to the kiosk, which contains refrigerators and freezers to maintain food freshness, via a typed-in code. Customers must spend at least $30 online to use the kiosk, which is open 24/7 and can fulfill hundreds of customer orders in a day. [ Image credit: © Walmart  ]
Hayley Peterson, "Walmart built a giant vending machine that retrieves groceries", Business Insider, June 06, 2017, © Business Insider Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America
<< < 1 2 3 4 5 6 7 8 9 10 > >> Total results: 462
Developed by Yuri Ingultsov Software Lab.