We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
<<12345678910>> Total results:1931 References Per Page:

Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products

August 30, 2018: 12:00 AM EST
After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”[Image Credit: © Glossier Inc.]
Janine Wolf and Kim Bhasin, "Inside Glossier’s Plans to Shake Up Your Makeup Routine", Bloomberg, August 30, 2018, © Bloomberg L.P.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Geographies
Worldwide
North America
United States of America

Hershey Rolls Out New Omnichannel That Blurs Online and Offline

August 30, 2018: 12:00 AM EST
Hershey Co. has a ‘digital’ strategy that is centered on four components, search, content, conversion, and community. It is designed to enhance the company’s competitive advantage and help it succeed in the emerging omnichannel marketplace and holds that there is no offline and online division, but rather a continuum between the two. The initial goal is to convert a purchase, but the long-term goal is repeat purchases and to earn a place on the consumers digital shopping list. Hershey is also experimenting with digital impulse sales.  [Image Credit: © THE HERSHEY COMPANY]
Keith Nunes, "Inside Hershey’s digital strategy", Food Business News, August 30, 2018, © SOSLAND PUBLISHING COMPANY
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Offline
Online
Geographies
Worldwide
North America
United States of America

Beauty Bakerie Grows Its Business Through Social Media and Direct-To-Consumer Business Model

August 24, 2018: 12:00 AM EST
Beauty Bakerie, established by company founder Cashmere Nicole, became profitable in a few years depending on social media and a direct-to-consumer business model. Nicole, who had no beauty industry connections at all, developed a collection of “functional makeup” for busy women. At present, the company is growing fast, selling its beauty products in more than 60 countries online and some offline stores around the world. With 25 employees and three facilities in San Diego, California, the company has received various honors and recognition from leading magazines, such as Cosmopolitan, Teen Vogue, and Essence.[Image Credit: © Beauty Bakerie Cosmetics Brand]
"Cashmere Nicole Has The Right Recipe", Black Girl Cypher , August 24, 2018, © Black Girl Cypher
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Direct-To-Consumer Businesses Rely On Social Media To Drive Growth

August 24, 2018: 12:00 AM EST
Direct-to-consumer companies are using social media platforms to expand their business. Social media has provided startup manufacturing brands with a ready-to-use pathway to market, allowing DTC companies to grow sales rapidly. DTC companies, however, face the challenge of converting their social media followers into loyal customers. For example, sleep brand Simba uses Facebook, Instagram, and YouTube as marketing channels. According to eyewear brand Cubbitts founder Tom Broughton, it is better to focus on acquiring 200 customers who are “super passionate about your brand”, instead of working to have 200,000 followers who know about the brand.[Image Credit: © Gerd Altmann]
Charlotte Rogers , "How direct-to-consumer brands are using social to scale", Marketing Week, August 24, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Trends
Geographies
Worldwide
EMEA
Europe
United Kingdom

L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Geographies
Worldwide
North America
United States of America

Pinterest-Enabled Campaign Boosts Brand Awareness, Online Traffic, Sales For Manscaped

August 22, 2018: 12:00 AM EST
After launching a marketing campaign on social media platform Pinterest, men's grooming company Manscaped saw significant increases in brand awareness, online traffic, and sales. Data from a case study shared with Mobile Marketer revealed the campaign gave the company 13 percent increase in online traffic, 9 percent increase in customer acquisition, and 11 percent gain in online sales. Pinterest helped Manscaped upload a list of customers who previously bought the company's products. Pinterest Analytics allowed the company to fine-tune the campaign for optimal performance.[Image Credit: © Manscaped]
Robert Williams, "Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign", Mobile Marketer, August 22, 2018, © Industry Dive
Domains
MARKETING INSIGHT
Campaigns
Consumers
Online
Trends
Geographies
Worldwide
North America
United States of America

Jouer Cosmetics Plans To Open Pop-Up Store In Los Angeles

August 22, 2018: 12:00 AM EST
Jouer Cosmetics plans to launch its Jouer Rose Gold Collection Pop-Up Shop in Los Angeles, California, on August 22, 2018. Located on Melrose Place, the shop's opening will feature a first-hand Rose Gold Collection experience for influential shoppers. Also, the first 25 followers to shop the store will receive a free gift. Shoppers will also be able to personalize select products with custom-painted monogram services.[Image Credit: © Jouer Cosmetics]
"Jouer Cosmetics Launches First Ever Pop-Up Location In Los Angeles", PRNewswire , August 22, 2018, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Campaigns
Consumers
Offline
Retail
Geographies
Worldwide
North America
United States of America

Media Brands Can Generate New Revenue By Developing Human-Centric Programming

August 19, 2018: 12:00 AM EST
Media companies can gain access to a potentially huge market opportunity by creating programs that include the voice of small business owners and executives. Based on lessons learned from the experience of blog website HuffPost, media companies should adopt a human-centric model, such as a “native content distributor network” where contributors pay for access to the platform but must be held to the same journalistic standards as professional journalists are. Also, native offerings created for individuals and small businesses can be added to new and current programming.[Image Credit: © William Iven @ Pixabay.com]
Scott Gerber, "4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising", Adweek, August 19, 2018, © Adweek
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Some Factors Limit Adoption Of Voice Commerce By Consumers And Retailers

August 16, 2018: 12:00 AM EST
There are several reasons why consumers and marketers will not adopt voice technology-enabled commerce as fast as some analysts forecast. First, consumers are not going to purchase clothes or electronics because they cannot browse products with voice. Also, retailers and brands still need to address securities issues, including parental control and control of Alexa and Siri through subliminal messages in music. Voice technology is brand-biased; for example, there is a strong probability that consumers' order for batteries will return Amazon Basics-branded products. Without enough competition, voice is not an even playing field at present.[Image Credit: © PhotoMIX-Company @ Pixabay.com]
Greg Alvo, "4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet", Adweek, August 16, 2018, © Adweek
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Voice Technology-Based Commerce Still A Long Way From Widespread Adoption By Consumers, Surveys Reveal

August 14, 2018: 12:00 AM EST
According to The Information, only 2 percent of devices that include Amazon's Alexa voice assistant have been used to buy things online. Data revealed that out of that 2 percent, only 10 percent showed repeat purchases. About half of 491 Internet users in the US and the UK said they have never used a smart speaker to make a purchase, with 20 percent saying they do not have a smart speaker at all. More than half of 500 Internet users across the US and UK, when asked what do they use their smart speakers for the most, said they do not use a smart speaker. Checking the weather was the most commonly cited use for the smart speaker by 12.3 percent of respondents, with voice shopping accounting for  10.4 percent.[Image Credit: © HeikoAL @ Pixabay.com]
Amanda Zantal-Wiener, "Why Voice Shopping Is Just Getting Started [New Data]", HubSpot, August 14, 2018, © HubSpot, Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Virtual Assistants Compete With Each Other For Right To Shape Customer Experience

August 14, 2018: 12:00 AM EST
Today's competition among virtual voice assistants represents a “strategic” battle for customer experience expected to determine the course of consumer marketing in the future. As industries move to adopt virtual assistants, brands need to fully understand how accepting assistant technology truly affects consumers in order to implement required improvements that drive customer experience for the long term. Challenges faced by brands include accurate voice recognition and providing consumers full autonomy over their customer experience.[Image Credit: © Andres Urena on Unsplash]
Keith LaFerriere, "3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors", Adweek, August 14, 2018, © Adweek
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

L'Oreal Faces Need To Rethink Marketing Due To Voice Technology

August 14, 2018: 12:00 AM EST


Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.[Image Credit: © L'Oréal 2017 Annual Report]
"How L'Oréal is thinking about voice", WARC , August 14, 2018, © WARC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Innovation
Online
Retail
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe

Second-Generation Chatbots Gain Multi-Language Skills And Enhanced Customer-Facing Capabilities

August 13, 2018: 12:00 AM EST
Chatbot technology has arrived and been accepted by companies and customers alike, with 57 percent of marketing firms using chatbots or planning to start doing so by the end of 2017, according to Forrester. Results of one survey revealed 69 percent of customers prefer interacting with chatbots for immediate contact with brands, while another study found out that 40 percent do not care if contact is with a human or chatbot as long as help is received. Today, the second generation of chatbots, powered by artificial intelligence, shared open-source technologies, and advances in natural language processing, are capable of conversing in multiple languages. These innovations, in turn, help huge corporations and small businesses in managing global operations and providing services to international customers.[Image Credit: © Gerd Altmann @ Pixabay.com]
Mitul Tiwari, "How Multilingual Chatbots Will Change The Voice of Business", Forbes, August 13, 2018, © Forbes Media LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Some Smart Speaker Buyers Ready To Buy Personal Care And Beauty Products Via Voice-Technology Devices, Survey Shows

August 13, 2018: 12:00 AM EST

Among US smart speaker buyers, 39 percent said they are most receptive to shopping for personal care and wellness products using voice commerce, according to a Digitas survey in June 2018 by The Harris Poll. Results of the survey also revealed 38 percent of respondents are willing to buy beauty supplies using the platform. Also, 85 percent of respondents said that sometimes they bought the virtual assistant's most recommended product rather than the brand they initially wanted to buy.[Image Credit: © Photo by Rahul Chakraborty on Unsplash]
Jen King, "How Brand Loyalty Plays Out in Voice Commerce", eMarketer , August 13, 2018, © eMarketer Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Three Reasons Compel CPG Companies To Adopt The Direct-To-Consumer Model

August 10, 2018: 12:00 AM EST
Consumer packaged goods companies should consider adopting the direct-to-consumer model for three reasons: new product launches, consumer data, and consumer loyalty. To improve the success rates of new product launches, 75 percent of which fail, according to the Harvard Business Review, CPG companies must test concepts with real consumers using their direct channels before introducing those products to the retail channel. By using the DTC model, CPG companies gain access to a huge collection of information about the consumer. Also, by using a DTC channel, CPG companies can have a source of proprietary data which gives them competitive advantage. Finally, a direct access to the consumer provides CPG companies with means to create more convincing ways to buy from them and gather more personal information from their customers. [Image Credit: © Mediamodifier]
Steve Olenski, "3 Reasons Every CMO Should Consider The Direct-To-Consumer Model", Forbes.com, August 10, 2018, © Forbes Media LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Retail
Trends
Geographies
Worldwide
North America
United States of America

Industry Adoption Of Voice Marketing Still Has A Long Way To Go, Surveys Reveal

August 10, 2018: 12:00 AM EST
Businesses are at the early stage of adopting voice technology-enabled devices as a marketing tool. With 47.3 percent of US consumers having access to smart speakers, such as Amazon Echo, Apple HomePod, or Google Home, according to a recent study, voice technology presents a huge market opportunity for brands. CPG giant Procter & Gamble, for example, has been experimenting with in-home voice technology. It has created an Alexa skill for its Tide detergent brand, helping consumers remove more than 200 kinds of stains. For its part, PR agency APCO Worldwide launched the AI Comms Lab, a department serving as an incubator for ideas, such as early adoption of voice marketing.[Image Credit: © Przemyslaw Marczynski on Unsplash]
Chris Daniels , "Why brands are just finding their voice with Alexa and its competitors", PRWeek, August 10, 2018, © Haymarket Media Group Ltd.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Trends
Geographies
Worldwide
North America
United States of America

My Specialist From Schwarzkopf Provides Online Personalized Hair Care

August 10, 2018: 12:00 AM EST
Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Geographies
Worldwide
EMEA
Asia-Pacific
Europe
China

Most American Adults Lose Brand Loyalty When Buying With Virtual Voice Assistants

August 8, 2018: 12:00 AM EST
In the US, 85 percent of adults who have made an online purchase using a virtual voice assistant say they have purchased, at least once, the top recommendation by the VVA instead of the specific brand they planned to buy. Results of the Digitas online survey covering more than 2,000 American adults showed voice assistants may adversely affect brand loyalty. Some of the study's key results include millennial VVA purchasers are more than twice as likely as their 45-64 years old counterparts in purchasing the first option offered by the VVA. Also, 78 percent of respondents said they would be likely to check other options if they were using a VVA with screens.[Image Credit: © Digitas]
"Brand Loyalty vs. Virtual Voice Assistants", Digitas, August 08, 2018, © Digitas
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Marketers Use Add-Ons To Turn Alexa Into Voice-Enabled Branding Tools

August 6, 2018: 12:00 AM EST

Brands are using voice technologies, including Amazon's Alexa voice assistant, as a marketing tool. Alexa lets users add “skills” to Amazon's voice platform in the same way that consumers add apps to their smartphones. City-guide service Time Out has added a skill to Alexa to allow users to find attractions and things to do in cities by asking the voice assistant. Whiskey brand Johnny Walker's Alexa skill offers personalized experience for consumers, teaching them about whiskey and enhancing the brand's connection with them. Detergent brand Tide has developed a skill for Alexa providing consumers with tips on how to remove stains from their laundry.[Image Credit: © Photo by James McDonald on Unsplash]
Bonnie Harris, "How Brands Are Marketing with Voice Technology", Business 2 Community, August 06, 2018, © Business 2 Community
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Owners Of Alexa Devices Not Using Them For Shopping, Report Shows

August 6, 2018: 12:00 AM EST

According to The Information, only 2 percent of consumers who own an Alexa-enabled device said they have used for shopping. Data from the report showed 90 percent of respondents who said they have used the device for shopping used it only once. People are still using the devices for trivial applications, such as getting weather forecasts and playing music.[Image Credit: © Photo by Piotr Cichosz on Unsplash]
Bryan Clark, "Alexa isn’t the shopping behemoth Amazon hoped it would be", The Next Web , August 06, 2018, © The Next Web B.V.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Einstein Says It Has Perfected Its Mobile App

August 6, 2018: 12:00 AM EST
Colorado-based Einstein Bros. Bagels is launching its “perfect” smartphone app with a rewards program and a one-day offer of a free bagel and shmear with purchase to anyone who shows a restaurant brand's mobile app on their device. To participate, customers need to download the app and sign up for the Shmear Society Rewards program. Members are eligible to enjoy a free egg sandwich with purchase on their birthday and two points for every $1 spent in-store, which can be redeemed at any time for food and beverages at participating locations. Einstein Bros. Bagels is part of the Coffee Bagel Brands family, which includes Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels, and Manhattan Bagel. [Image Credit: © Einstein Bros. Bagels]
"Einstein Bros. Bagels Extends Free Bagel and Shmear to All Restaurant Mobile App Users", PRNewswire, August 06, 2018, © PR Newswire Association LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Social Media Grabbing Bigger Piece Of Marketing Pie, Survey Reveals

August 2, 2018: 12:00 AM EST


According to Hanapin Marketing, the number of marketers spending over half of their budget on social campaigns increased 200 percent in the past year. Data from the survey showed 88 percent of marketers invest in Facebook, compared with 93 percent in the previous year. Also, Facebook has remained the top choice for advertisers, with 66 percent of respondents picking the social media platform over its rivals.[Image Credit: © Hanapin Marketing LLC]
Laurie Sullivan, "Even Search Marketers Investing 200% More In Social", MediaPost, August 02, 2018, © MediaPost Communications
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Search Marketers Have Nothing To Worry About Voice Technology's Implications

August 1, 2018: 12:00 AM EST
Despite the fast-growing popularity of voice-controlled devices, with 53 percent of chief marketing officers expected to invest in voice search in the coming year, according to Internet Retailing, search marketers do not have to worry about its impact on their platform. Voice-controlled devices may be a new channel for searching for information; however, the search marketing techniques that go with them are likely to be similar to those already put in place by successful marketers. With voice-controlled searches gaining more advanced capabilities than before, search marketers need to keep doing well instead of worrying about the new technology's impact on their business.[Image Credit: © CSTRSK from Pixabay]
Andy McCaul, "What does voice innovation mean for search marketing?", Marketing Tech News, August 01, 2018, © Marketing Tech News
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Brandless Secures $240-Million Investment From Softbank

July 31, 2018: 12:00 AM EST
Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.]
Sarah McBride, "This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality", Bloomberg Businessweek, July 31, 2018, © Bloomberg
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

L'Oreal Partners With Casino Group To Open Multi-Brand Pharmacies In Paris

July 26, 2018: 12:00 AM EST
L'Oreal's pharmacy business Le Drugstore Parisien has partnered with mass retailer Casino Group to open the first two multi-brand pharmacy stores in Paris. Located in the city's high-end 6th and 9th districts, the stores sell a wide range of products, including cosmetics, dry cleaning, accessories, and snacks. L'Oreal brands, such as L'Oreal Paris, Maybelline, and Garnier, will also be featured.[Image Credit: © L'Oreal]
Sarah Parsons , "Le Drugstore Parisien: L'Oréal reinvents retail pharmacy with new multi-brand store concept", Cosmetics Business, July 26, 2018, © HPCi Media
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Retail
Trends
Geographies
Worldwide
EMEA
Europe
France

Voice Technology Forces Brands To Think Outside-The-Box Marketing

July 25, 2018: 12:00 AM EST
Businesses need to consider a number of issues when planning to use voice technology as a marketing tool. As a growing number of consumers use voice assistants, smart speakers, and other voice technology-enabled devices, marketers are becoming more interested in voice technology as a way of reaching customers. According to eMarketer's report, “Marketing Beyond the Screen: Using Voice Technology to Boost Brand Engagement,” brands need to adopt a different approach to designing campaigns using voice first. First, voice technology forces marketers to create interactions without the use of screens or keyboards. Also, marketers cannot buy sponsored ads or keywords yet to enhance their brands' search results ranking.[Image Credit: © eMarketer inc.]
Victoria Petrock , "Voice Control Forces Marketers to Think Differently", eMarketer, July 25, 2018, © eMarketer Inc.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Sephora Employs Five Digital Tools To Give Customers Personalized Omni-Channel Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora uses five ways to provide customers with personalized services and tools, according to chief engineering officer Raghu Sagi. With everything starting with what the customer wants, the company lets customers virtually try on products through its Virtual Artist virtual reality tool. Launched in 2017, the Beauty Insider Community provides a virtual social network for customers, allowing them to link up with each other, ask questions, and receive recommendations. Whenever a customer approaches a Sephora store, the company's mobile app becomes the Store Companion tool which offers customers tips and product recommendations. [Image Credit: © Sephora USA, Inc.]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
Domains
MARKETING INSIGHT
Online
Geographies
Worldwide
North America
United States of America

Some Issues Present Themselves Before Marketers Planning To Use Voice Technology In Branding

July 23, 2018: 12:00 AM EST
Brands need to consider several points when developing marketing strategies that use voice technology as a branding tool. First, marketers should choose a voice that “represents” their brand, keeping in mind that tone of voice as the most important feature. Next, marketers should integrate diversity when branding a voice assistant, focusing on the gender of the voice and the data set behind the creation of the assistant. Also, while marketers should work to develop natural-sounding voice assistants, they need to consider whether consumers must be aware that they are talking to a virtual assistant.[Image Credit: © Photo by Piotr Cichosz on Unsplash]
Jennifer Harvey, "Voice Assistants As An Extension Of Your Brand: Three Things Marketers Should Consider", Forbes, July 23, 2018, © Forbes Media LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

July 12, 2018: 12:00 AM EST
Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. 
Mike O'Brien, "Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018, © ClickZ
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Leading Brands Employ Blockchain To Get Most Value From Online Advertising

July 12, 2018: 12:00 AM EST

Leading brands, including Anheuser-Busch InBev, AT&T Inc., and Kellogg Co., are adopting blockchain technology to ensure that their online advertising is viewed by real people and not by computer-generated bots. Also, these major brands seek to use the technology to determine how much of their ad spending goes to middlemen. Designed as a “secure digital database” that can host a “record book” of transactions, blockchain lets business partners to maintain a record of their dealings and transactions. These data cannot be edited. 

Lara O’Reilly, "Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste", Wall Street Journal, July 12, 2018, © Dow Jones & Company Inc
Domains
MARKETING INSIGHT
Innovation
Online
Geographies
Worldwide
North America
United States of America

Look Fabulous Forever Borrows Home Selling Concept From Avon

July 10, 2018: 12:00 AM EST
Look Fabulous Forever, a beauty brand that specializes on selling color cosmetic products to older women, has launched a sales-representative-led marketing program. Similar to Avon’s direct-to-consumer selling strategy, the company’s “Beauty Playground” home selling program lets sales representatives host sales parties aimed at target consumers.[Image Credit: © Look Fabulous Forever]
Becky Bargh , "Look Fabulous Forever adopts Avon rep-style selling initiative", Cosmetics Business, July 10, 2018, © HPCi Media Limited
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Offline
Geographies
Worldwide
North America
United States of America

Malavara Launches First Haircare Product For UK Market

July 9, 2018: 12:00 AM EST

UK beauty brand Malavara has released its first haircare product, the Ultra Luxuriant Hair Elixir. Developed in partnership with organic chemists, the product is a pre-shampoo formula designed to help reduce hair damage and breakage. According to the company, the product includes alma, brahmi, and other natural ingredients that help enhance microcirculation. With a recommended retail price of 29 pounds, the product is available online at malavara.co.uk.[Image Credit: © Washworks Bodycare Ltd ]
Becky Bargh, "New beauty brand Malavara reveals debut hair product for UK market", Cosmetics Business, July 09, 2018, © HPCi Media Limited
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
EMEA
Europe
United Kingdom

Sniph Partners With Retailer Harvey Nichols To Launch In-Store Service

July 6, 2018: 12:00 AM EST
Sniph, a perfume subscription box service company, has launched its service in high-end retailer Harvey Nichols stores in London. Part of the company’s efforts to expand its operations in the UK, the move will let customers of the retailer try the service by purchasing a fragrance box for £14 or signing up for a Sniph subscription. According to the company, the in-store service will be available by October 3, 2018.[Image Credit: © Sniph AB]
"Perfume subscription box service Sniph launches in Harvey Nichols", Cosmetics Technology, July 06, 2018, © Verdict Media Limited.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

L’Oreal’s New Tool Measures Digital Media’s Marketing Effectiveness In Real Time

July 3, 2018: 12:00 AM EST
L’Oreal partnered with cloud services provider Domo to create the cockpit, a tool designed to measure the return on investment and productivity of its digital media assets. Also, the beauty brand said the tool is developed to allow it to see which digital media investments are working in real time and help the company decide on where to spend. Cockpit monitors more than 20,000 data sources in real time by using metrics, including share of voice, and performance measures, such as fraud, viewability, and CPM. [Image Credit: © L'Oreal]
Sarah Vizard, "How L’Oréal drives marketing effectiveness and media neutrality", Marketing Week , July 03, 2018, © Centaur Communications Ltd.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
EMEA
Europe
United Kingdom

Conversable Launches Faster-To-Market, Customer-Loyalty-Promoting Bots

July 3, 2018: 12:00 AM EST

Conversable, and automated message and voice platform, launched a collection of omnichannel bots designed to get to market faster without the need for huge technical investments. Launched in 2016, the company provides enterprise-level software-as-a-service technology for developing and distributing AI-enabled messaging and voice services across social media and smart-technology platforms. With bots considered an important element of brands’ capability to promote lasting customer loyalty, only 4 percent of companies “have deployed conversational interfaces, according to the 2018 Gartner CIO Survey. Conversable, which was featured in the Gartner Market Guide for Conversational Platforms, offers its customers a platform that supports more messaging and voice channels than those of its competitors do.[Image Credit: © Conversable, Inc.]

"Conversable’s New Capabilities Empower Brands to Easily Deploy Bots Across Voice and Messaging Channels", Customer Think, July 03, 2018, © CustomerThink Corp.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Geographies
Worldwide
North America
United States of America

Customer Calls Offer Marketers Trove Of Data, Tips On How To Fine-Tune Targeting Campaigns

July 2, 2018: 12:00 AM EST
Digital marketers, by analyzing the voice of their customers, can gain information about their behaviors, preferences, purchasing, and intent. These data can be used to develop a “seamless omni-channel customer experience.” The author presents four tips on how to manage this process. First, the process should route or send callers to the best destination based on consumer data and the reason for calling. Also, customer service agents should be equipped with insights on callers, by providing them with call analytics solutions through the PC or an audible voice message. Third, the system should deploy voice analytics to gather frequently asked questions from calls received. Finally, the process should use the results of every call received to retarget or exclude callers from the targeting campaign.[Image Credit: © Gerd Altmann]
Derek Andersen, "4 Ways Marketers Use Voice Analytics to Create Frictionless Customer Experiences", Business 2 Community, July 02, 2018, © Business 2 Community
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Juliette Has A Gun Opens Concept Store In Paris

July 2, 2018: 12:00 AM EST

Fragrance brand Juliette has a Gun has opened a concept store in Paris, France. Located at 2 rue des Francs Bourgeois, the shop offers its fragrances, as well as a selection of coffees from different origins. Also, the store has a Paperscent, a device designed to dispense scented cards, to help customers test the fragrances. [Image Credit: © Juliette Has A Gun Parfums]
"Juliette has a Gun chooses Paperscent for dispensing scented blotters in their first shop in Paris", Premium Beauty News, July 02, 2018, © Premium Beauty Media
Domains
MARKETING INSIGHT
Offline
Online
Retail
Geographies
Worldwide
EMEA
Europe
France

Voice Search And Marketing Can Catapult Brands To Top Of Online Retail World

June 30, 2018: 12:00 AM EST

Results of a study in the UK revealed 85 percent of Amazon customers prefer the recommended Amazon product when voice shopping. Because customers view Amazon as a reliable source of product reviews and suggested products, consumers tend to accept recommended products as ideal for them. Already, marketers and brands are looking at the possibility of advertising on Amazon’s Alexa virtual-assistant platform although the online retailer has repeatedly denied it plans to allow advertising. Results of a test conducted by Bobsled Marketing on Alexa’s basis and logic order for recommending products showed products with the “Amazon’s Choice” badge are top priority. Products from the user’s order history and the first products in the search result for a search term come second and third.[Image Credit: © HeikoAL]

Kiri Masters, "Amazon Voice Commerce: A Huge Opportunity For Brands Or Too Early To Tell?", Forbes.com, June 30, 2018, © Forbes Media LLC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Retail
Geographies
Worldwide
EMEA
Europe
United Kingdom

Bauer Brands Try On Voice Search Marketing For Size

June 28, 2018: 12:00 AM EST

Bauer Media has started integrating voice technology into the company’s marketing strategies. With voice search forecast to account for 50 percent of all searches by 2020, according to ComScore data, an increasing number of Bauer brands are looking at innovations in voice activation. Sales of voice-enabled devices, such as the Amazon Echo, are growing, creating a bigger audience and user base for voice search marketing. Data from Radiocentre showed Amazon Echo will be in 40 percent of homes by early 2018. [Image Credit: © Bauer Consumer Media Ltd]

Abby Carvosso, "Alexa, help me, I’m a marketer!", The Drum, June 28, 2018, © Carnyx Group Ltd
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Direct-To-Consumer Channels Boost US Beauty Brands’ 2017 Sales Growth, Report Finds

June 28, 2018: 12:00 AM EST
A recent study from market research company Kline showed that sales in direct-to-consumer channels are growing faster than other channels in the US. The report, Beauty Retailing USA: Channel Analysis and Opportunities, found that sales on home shopping, social media and direct-to-consumer e-commerce platforms together grew 13% last year. Brands like Glossier and Kim Kardashian's KKW Beauty, for example, are using pop-up shops to reach and appeal to more customers by offering a personalized experience, and retailers are being forced to enhance the in-store customer experience, particularly through technology, to compete. 
Austyn King, "Engaging experiences: The secret to success in beauty retail?", Cosmetics Business, June 28, 2018, © HPCi Media Ltd.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

Physical Stores Play Important Role As Component Of Omni-Channel Customer Experience

June 27, 2018: 12:00 AM EST

Ecommerce and advances in retail-related technologies are prompting retailers to transform their physical stores into a component of the omni-channel customer experience. Retailers are turning their physical stores into a fulfillment center for customers who demand the omni-channel experience. Also, stores are becoming a destination that supports the customer’s online experience with the brand. Although stores no longer need to carry huge inventories, retailers can use virtual technology to “display” huge collections of products. Digital technology has equipped customers with increased knowledge about products and services, prompting retailers to empower store associates with skills and capabilities beyond selling. [Image Credit: © Gerd Altmann @ Pixabay.com]

Singaravelu Ekambaram, "Chatbots Recoding the Customer Experience", The Economic Times , June 27, 2018, © ETRetail.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Fenty Beauty Launches Pop-Up Series

June 27, 2018: 12:00 AM EST
Fenty Beauty by Rihanna opened its pop-up series, starting with a Moroccan spice markets-inspired theme to match the brand’s fall 2018 collection. The debut was held at The Pennsy in Pennsylvania Plaza, where two tents were set up to allow guests try Fenty products with the help of the brand’s global makeup artists. The collection officially launched globally July 6 and the pop-up series continued with a Brooklyn setup June 28, while the final one took place at the Seaport district the following day.[Image Credit: © Kendo Holdings, Inc.]
Alexa Tietjen, "Fenty Beauty Hosts First Pop-up Series, Inspired by Moroccan Spice Markets ", Women’s Wear Daily, June 27, 2018, © Penske Media Corp.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Offline
Retail
Geographies
Worldwide
North America
United States of America

Majority Of Retailers And Brands To Invest In Voice-Enabled Search

June 26, 2018: 12:00 AM EST
According to digital marketing agency QueryClick, 53 percent of retailers and brands said they are planning to invest in voice search in the next 12 months. Data from the survey “The CMO Performance Report 2018,” published by the company, revealed 75 percent of CMO respondents said their brand plans to adapt their SEO strategy to ensure it comes out in voice search results. Among all respondents, 43 percent said they plan to implement this in the next 12 months, with 32 percent saying they intend to adopt voice search in over 12 months.[Image Credit: © Gerd Altmann]
Paul Skeldon, "More than half of retailers investing in voice search in next 12 months, study says...", Internet Retailing , June 26, 2018, © InternetRetailing Media
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Removing Impediments To Voice Shopping

June 25, 2018: 12:00 AM EST
AI-based voice communication is popular for accessing information, playing music and podcasts, but has yet to become ubiquitous for shopping. Professor Rahul Kapoor and Ron Adner suggests looking at the entire ecosystem of a new technology – device, voice AI, apps, personal data… - to understand how benefits are delivered and where bottlenecks lie. Denise Dahlhoff points out that while there is an extensive array of devices that support voice-assisted shopping, software components remain undeveloped. With Amazon’s solution so aligned with its core business, Dahlhoff recommends that retailers work with Google Assistant, just as Target, Walmart, Ultra Beauty and others have already done. Through mitigating shopping chores by leveraging personal data and using screens with voice to make shopping easier, Dahlhoff believes voice shopping will take off. [Image Credit: © Sebastian Bednarek]
Denise Dahlhoff, "Shopping by Voice a Hard Sell for Consumers", Strategy+Business, June 25, 2018, © PwC
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

Glossier Sees Direct Customer Relationship As Best Way To Grow Business

June 25, 2018: 12:00 AM EST
US beauty brand Glossier is using digital technology to establish and maintain a direct relationship with its customers. Henry Davis, president and chief operating officer of the company, said his company strongly believes in the value of owning the relationship with the customer. After launching its online business in 2014, Glossier has gained a niche status in the global beauty market by selling its collection of 26 skincare and beauty products. It also operates a content division and physical stores across the country. [Image Credit: ©  PhotoMIX-Company @ Pixabay.com]
Charlotte Rogers, "Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook ", Marketing Week , June 25, 2018, © Centaur Communications Ltd.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Retail
Geographies
Worldwide
North America
United States of America

Morphe Says To Open Retail Location At Mall Of America

June 22, 2018: 12:00 AM EST
Beauty brand Morphe, based in Los Angeles, said it plans to open a retail store at the Mall of America in fall 2018. Established by brother and sister Linda and Chris Tawil, the company makes and sells budget-friendly, professional-quality beauty products and tools. For example, its Jaclyn Hill Eyeshadow Palette includes 35 unique colors for only $38. Its founders started the company by selling directly to consumers through it online store morphe.com. It has achieved a cult-like status on social media, with 6.4 million followers on Instagram.[Image Credit: © Morphe Brushes]
Madeline Nachbar, "Beauty Brand Morphe to Open Retail Store in Mall of America ", Mpls St. Paul, June 22, 2018, © MSP Communications Inc.
Domains
MARKETING INSIGHT
Offline
Retail
Geographies
Worldwide
North America
United States of America

Audio Will Soon Be King Of Social Media, Research Shows

June 21, 2018: 12:00 AM EST
There are three reasons why audio will soon become the most important element of social media marketing. First, audio is the most intimate kind of content, as can be seen in the rapid growth of podcasting. Podcast consumers feel like they are part of the process and are more likely to recommend a podcast to a friend. Also, audio is a type of content that “can be consumed passively.” Latest research shows 69 percent of podcast listeners can engage with the content while doing some other things. Leading social networks, such as Facebook, are adopting audio content and adding it to their platforms. Facebook Stories, for example, plans to introduce a feature designed to let users share a voice message if they do not like to have a video of themselves. [Image Credit: © Gerd Altmann]
Robert Katai, "3 Reasons Why Audio Will Conquer Social Media", Adweek.com, June 21, 2018, © Adweek.com
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America

Hype Lags Reality For AI Use In Marketing

June 19, 2018: 12:00 AM EST
Artificial intelligence holds great potential for understanding and attracting consumers yet many marketers are still unable to capitalize on it. Some 85% of executives say AI could give their company a competitive edge yet only 5% of companies have extensively integrated AI into their processes. The gap between the hope and the reality is due the lack of clarity about what AI can do for their business, underlined by the fact that 61% of companies say they do not have an AI strategy in place. Some of the uncertainty surrounding AI can be attributed to AI vendors who, instead of delivering ready-to-action insights, are developing products to solve problems.[Image Credit: © Gerd Altmann @ Pixabay.com]
Alain Stephan, "How AI Is Turning the Voice of the Consumer into Marketing Analytics Gold", Business 2 Community, June 19, 2018, © Business 2 Community
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Consumers
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America

Smartphones Transform Retail Stores Into Something More Than Shopping Destinations

June 19, 2018: 12:00 AM EST

Smartphones and their apps have grabbed shoppers’ attention from products on store shelves. To help regain the lost link with consumers, retailers are offering in-store experiences that completely combine with the sellers’ online operations and web stores. These enhanced retail spaces enable customers to create “virtual feeds and inspiration boards”, instead of merely encouraging them to follow their “conspicuous consumption” drive. [Image Credit: © rawpixel.com from Pexels.com]

Courtney Coffman, "Shops Aren’t for Shopping Anymore", The Atlantic, June 19, 2018, © The Atlantic Monthly Group
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Retail
Trends
Geographies
Worldwide
North America
United States of America

US Voice Shopping Expected To Reach $40 Billion By 2022

June 17, 2018: 12:00 AM EST
Consumers mostly use voice-shopping for products in groceries, clothing, electronics, and entertainment but analysts expect voice-activated shopping to grow rapidly as consumers use it to buy a wider range of goods. Currently shoppers typically buy “low-consideration goods” and products customers have bought before, but Capgemini executive vice president Mark Taylor believes consumers will buy “high-consideration” items in the future as they become more comfortable with voice shopping. eMarketer found that 36 percent of consumers in the US like the idea of voice shopping and Capgemini expects it to be the “dominant” mode of making online purchases in a few years. OC&C Strategy Consultants projects that in the US the voice-shopping market will grow from $2 billion today to $40 billion by 2022.[Image Credit: © Thomas Kolnowski]
"‘It’s like Star Trek’: voice-activated shopping tipped to become US$40 billion industry in US by 2022", South China Morning Post , June 17, 2018, © South China Morning Post Publishers Ltd.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America
<<12345678910>> Total results:1931 References Per Page:
>> <<
Developed by Yuri Ingultsov Software Lab.