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Amazon’s Powerful Data Resources Helped Drive Bai’s Skyrocketing Sales

March 13, 2018: 12:00 AM EST marketing gurus helped antioxidant water brand Bai target their online advertising in a way that sent sales skyrocketing. Bai had invested heavily in online marketing since it was founded in 2009. It then began to work with Amazon to create an end-to-end marketing strategy. Amazon analyzed Bai’s shopper data and merged it with its own, shedding light on the appropriate Bai customer demographics. Amazon then deployed native, search, and targeted display ads to ensure the right message was being served to the right customer, according to Tamir Bar-Haim of Amazon’s Canadian advertising unit. The program was so successful that sales soared, eventually leading to a 2017 Super Bowl TV ad featuring Justin Timberlake and Christopher Walken.
Kristin Laird, "How Amazon Helped Give Bai a Boost", Canadian Grocer, March 13, 2018, © EnsembleIQ
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