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ANA Launches Campaign To End Media Bias Against Women

June 17, 2016: 12:00 AM EST
Seeking to eradicate bias against women from advertising and media, the Association of National Advertisers and its Alliance for Family Entertainment launched the #SeeHer campaign. Supported by the White House and monitored by consumer surveys, the campaign is a result of five months of negotiations with the White House and a two-day United State of Women Summit attended by more than 50 marketers. According to the ANA, it wants a 20 percent increase in the accurate portrayal of all girls and women in media by 2020.
Jack Neff, "ANA Moves to Eliminate Bias Against Women From Ads and Media", Advertising Age, June 17, 2016, © Crain Communications
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