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Ariel Partners With Fashion Designer Giles Deacon To Launch Campaign

February 24, 2017: 12:00 AM EST
Procter & Gamble's Ariel detergent brand partnered with UK fashion designer Giles Deacon to launch a marketing campaign. Covering cinema and TV screens, the campaign is aimed at presenting a new concept of “clean” and to help consumers deal with “first-wash anxiety.” According to the company, the campaign is a follow-up to the brand's setting up of a pop-up shop in London selling an exclusive fashion collection by the designer.
"Ariel partners with Giles Deacon in new campaign", Talking Retail, February 24, 2017, © TalkingRetail.com
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