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Audio Will Soon Be King Of Social Media, Research Shows

June 21, 2018: 12:00 AM EST
There are three reasons why audio will soon become the most important element of social media marketing. First, audio is the most intimate kind of content, as can be seen in the rapid growth of podcasting. Podcast consumers feel like they are part of the process and are more likely to recommend a podcast to a friend. Also, audio is a type of content that “can be consumed passively.” Latest research shows 69 percent of podcast listeners can engage with the content while doing some other things. Leading social networks, such as Facebook, are adopting audio content and adding it to their platforms. Facebook Stories, for example, plans to introduce a feature designed to let users share a voice message if they do not like to have a video of themselves. [Image Credit: © Gerd Altmann]
Robert Katai, "3 Reasons Why Audio Will Conquer Social Media", Adweek.com, June 21, 2018, © Adweek.com
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