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B-Ball Star LeBron James Touts Sprite In Australian TV Ad

September 20, 2019: 12:00 AM EST
NBA superstar LeBron James is appearing in 30-second TV spots in touting Coca-Cola Australia’s Sprite brand. The ad shows the LA Lakers basketball player making light of celebrity endorsements. In the ad he says, “I wouldn’t tell you to drink Sprite, even if I was in a commercial for Sprite, which I am!” Instead, he says he would ask fans if they ‘Wanna Sprite?’, the official campaign hashtag. The ad will be screened in Australia on television, in cinemas, and in online video and social media until the end of 2019.[Image Credit: © The Coca-Cola Company]
Ruth Hogan, "Coca-Cola Australia recruits LeBron James for Sprite TVC", InsideFMCG, September 20, 2019, © InsideFMCG
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