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Bauer Brands Try On Voice Search Marketing For Size

June 28, 2018: 12:00 AM EST

Bauer Media has started integrating voice technology into the company’s marketing strategies. With voice search forecast to account for 50 percent of all searches by 2020, according to ComScore data, an increasing number of Bauer brands are looking at innovations in voice activation. Sales of voice-enabled devices, such as the Amazon Echo, are growing, creating a bigger audience and user base for voice search marketing. Data from Radiocentre showed Amazon Echo will be in 40 percent of homes by early 2018. [Image Credit: © Bauer Consumer Media Ltd]

Abby Carvosso, "Alexa, help me, I’m a marketer!", The Drum, June 28, 2018, © Carnyx Group Ltd
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