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bioClarity Is Now Offline Too, Through Urban Outfitters

November 30, 2018: 12:00 AM EST
Skin care brand bioClarity is just one of the brands making the journey from e-commerce to physical retail, extending its sales channel beyond its own site and on Amazon, with distribution in some Urban Outfitters stores in the US. CEO Rick Sliter said the decision was made because the two brands appeal to similar consumers and distribution in stores like Urban Outfitters adds credibility for bioClarity. Sliter also said that bioClarity liked the way Urban Outfitters curates products offline and online, and the deal allows the skin care brand to reach a larger share of its target demographic. bioClarity has new innovations planned for the next 12 months, including the January launch of Zen, a new serum. [Image Credit: © Adigica BioClarity]
"What Online-only Brands Should Look for in a Brick-and-Mortar Retail Partner", Global Cosmetic Industry, November 30, 2018, © Allured Business Media
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