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Bisleri Launches Ad Campaign In Mumbai For New Masala Soda

February 3, 2020: 12:00 AM EST
Indian bottled water company Bisleri is promoting the brand Spyci, its take on the once-popular street drink masala soda. The campaign was launched in Mumbai's out-of-home (OOH) space, comprising mainly roadside billboards and pop art style posters. Created by Ogilvy ad agency 82.5 Communications, the campaign focuses on the uniqueness of the soft drink – sort of a spicy lemonade – that appeals to the Indian palette. The target demographic is the age group 16-32, so the billboards were strategically placed in the parts of Mumbai that offer the highest visibility with this group. The campaign will soon expand beyond billboards to digital and TV ads.[Image Credit: © Bisleri International Pvt. Ltd]
Aishwarya Ramesh, "Bisleri promotes spicy, fizzy variant...", afaqs, February 03, 2020, © afaqs
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