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C-Stores Are Excited About Prospects For Coke Zero Sugar

October 9, 2017: 12:00 AM EST
It may take a couple of years, but beverage industry analysts believe Coca-Cola’s Coke Zero Sugar will lead the company’s carbonated soft drink line back to financial health. The assessment is based on “very positive” reports from the convenience store channel as retailers await the product’s new “slim cans with appealing graphics.” Coca-Cola relaunched its Coke Zero Sugar product earlier this summer with the iconic red Coke disc and greater emphasis on the “no sugar” claim. Though overall sales of carbonated beverages have slipped in recent years, it remains an $80 billion business.
Stephen Daniells , "Could Coke Zero Sugar bring the company’s carbonated soft drink portfolio back to growth?", Food Navigator USA, October 09, 2017, © William Reed Business Media Ltd
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