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Califia Farms Sponsors Huge Billboard Murals That Link Art To Coffee Making

September 7, 2017: 12:00 AM EST
Plant-based beverage company Califia Farms has put up large billboards in Brooklyn and San Francisco that feature hand-drawn, hand-painted murals that reflect the company’s “Better Coffee for All” promotional campaign. The murals will be on display through the end of September, though a Los Angeles version will be in place for November. CEO Greg Steltenpohl says the artistic murals reflect the company’s belief that “developing great-tasting coffee is its own kind of art.” Califia is known for its line of almond milks and cold brew coffees, sold in signature curvy bottles.
"Califia Farms Melds Art and Coffee with Unique Mural Installations", News release, Califia Farms, September 07, 2017, © Califia Farms
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