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“Certified Non-GMO” Seems A Meaningless, Even Fraudulent, Marketing Claim

January 7, 2019: 12:00 AM EST
Because “distrust and fear sell,” marketers are getting away with charging premium prices for grocery items certified as “Non-GMO,” even though most of them never have or ever could contain genetically modified organisms. The “standard bearer” for the movement is the Non-GMO Project, which has stamped more than 50,000 products as GMO-free. But only ten GMO plant types are commercially available: apples, potatoes, corn, canola, alfalfa, soybeans, rainbow papaya, cotton, sugar beets, and summer squash. An egregious example of the marketing silliness is a 10-pound bag of The Good Earth Non-GMO Project Verified clumping cat litter, which sells for $18.99 on Amazon. Ten pounds of standard Arm & Hammer clumping cat litter costs about $5.30 at Walmart. That, according to the Missouri Farm Bureau, is “not just outrageous, it is deliberately misleading and fraudulent.”[Image Credit: © Fancycrave.com from Pexels.com]]
Eric Bohl, "GMO-Free Marketing is Deliberately Misleading Consumers", Missouri Farm Bureau, January 07, 2019, © Missouri Farm Bureau
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