We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Chinese Companies Lure Aussie Consumers With Beauty Tech

June 1, 2018: 12:00 AM EST

Chinese cosmetic conglomerate Jala Group is touring Australian cities, in partnership with Alibaba’s e-commerce arm Tmall, to promote its products, including a smart mirror. The augmented reality (AR) tool allows users to take a selfie using an in-built webcam and then shows them how they look with different make-up choices. Users can scan and buy their preferred choices through QR codes that appear onscreen. Jala has built four key brands (Maysu, Chando, Botanical Wisdom and Insea ) over the last 17 years to develop its presence in technology, innovation and design, in partnership with firms in Japan, France and the US.[Image Credit: © JALA Corporation]

Natasha Spencer , "Hi-tech Chinese cosmetics retailer hits Australia", Cosmetics Design Asia, June 01, 2018, © William Reed Business Media Ltd
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Innovation
Online
Retail
Geographies
Worldwide
Asia-Pacific
Australia
China
Categories
Companies
Innovation & New Ideas
Innovations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.