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Coca-Cola Adds Augmented Reality To Its Marketing Tool Bag

September 10, 2019: 12:00 AM EST
Thanks to a collaboration between PR firm Ogilvy Mexico and California’s visual effects (VFX) specialist Timber, Coca-Cola now has an interactive augmented reality (AR) experience in its marketing arsenal. The two companies created the 3D elements needed for an interactive AR experience in which users can point their phone’s camera at a can of Coke and witness one of 12 stories come to life. The stories each revolve around a minor conflict, where animated characters engage in a lighthearted exchange. The conflict is resolved positively when the characters share a Coke. According to Timber’s creative directors, the Coca-Cola application worked perfectly. ““People working together in harmony was always the core foundation of the idea… The nature of AR allowed the viewer to bring the stories into their environment using the practical can of Coke as a prop.”[Image Credit: © The Coca-Cola Company]
Kyle O'Brien, "Coca-Cola embraces augmented reality with interactive experience", The Drum, September 10, 2019, © Carnyx Group Ltd
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