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Coca-Cola Defends Its “Love Is Love” Ad Campaign After Hungarian Criticism

August 5, 2019: 12:00 AM EST
Coca-Cola’s “Love Is Love” ad campaign, which features gay couples kissing, has offended some key politicians in Hungary, which nevertheless recognizes legal unions for same-sex couples. However, the Fidesz party and its leader, Prime Minister Viktor Orban, oppose the legalization of same-sex marriage. The ads on posters in train stations and elsewhere in Budapest feature slogans such as “Zero Sugar, Zero Prejudice.” Some angry politicians have called for a boycott of Coke products until the ad is banned. But Coca-Cola issued a statement saying that it supports the LGBTQ community and “strives for diversity, inclusion and equality in our business.”[Image Credit: © Coca-Cola Hellenic Bottling Company]
Jackie Wattles, "Coca-Cola featured gay couples kissing in a Hungarian ad. People are furious", CNN Business, August 05, 2019, © Cable News Network. Turner Broadcasting System, Inc.
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