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Coca-Cola Generates Consumer Buzz Online, Face-To-Face

October 10, 2017: 12:00 AM EST
Engagement Labs research ranks Coca-Cola the leader among nonalcoholic drinks over the past six months in face-to-face and social media conversations among consumers. Pepsi slipped from No. 7 to No. 11. Tropicana rose to No. 2, Dr. Pepper to No. 5, Lipton to No. 7, Folgers Coffee to No. 8, and Canada Dry to No. 10. According to Engagement Labs, Folgers benefited from a “skyrocketing online influencer score,” while Canada Dry was helped by an “improved offline influence score.” FoodDive.com says Coca-Cola’s rise is not surprising, given the hubbub over its introduction of Coke Zero Sugar. Pepsi’s consumer conversation problems were linked to a controversial ad featuring Kendall Jenner and less aggressive marketing of its flagship brand.
Sandy Skrovan, "Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands", Food Dive, October 10, 2017, © Industry Dive
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