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Coca-Cola Japan Gives The Gift Of Music To Its Holiday Customers

October 20, 2019: 12:00 AM EST
Coca-Cola Japan is adding a new wrinkle to its special holiday Coke bottle labels – the ones that transform into bows – by including a musical gift with each bottle. Customers who pull a tab on specially-marked bottles find the word “music” with a 12-digit code next to it. Input the code on the campaign website to listen to one of 25 songs sung by popular J-pop girl group Little Glee Monster. Whatever song is chosen from the playlist will be available to listen to, without limit, from October 28 until February 14. The campaign also offers a chance to win 50 points on the messaging app Line, or one of 2,000 Baskin and Robbins Christmas ice cream cakes.[Image Credit: © THE COCA-COLA COMPANY]
Oona McGee, "Coca-Cola Japan to release new Christmas bottles with ribbon labels and music", SoraNews24, October 20, 2019, © SoraNews24
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