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Coca-Cola Ramps Up European Ad Campaign For Coke Energy

May 30, 2019: 12:00 AM EST
British Coke marketers are looking for a little help from fans of new Coca-Cola Energy after launching an energy version of its staple cola drink comprising caffeine, guarana extracts, B vitamins and no taurine. An Ogilvy-led multi-million-pound marketing campaign kicked off recently with a flash mob in London’s Piccadilly Circus involving dancers engaged in an energetic routine while offering free samples to surprised passers-by. Coca-Cola has partnered with Spotify, which is streaming an “energy-boosted” playlist of songs as part of the campaign. The British segment, which asks fans to spread the word about Coca-Cola Energy, is part of a wider pan-European ad campaign being rolled out across Europe this month.
Imogen Watson, "Coca-Cola calls upon drinkers to spread their positive energy in energy drink push", The Drum, May 30, 2019, © Carnyx Group Ltd
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