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Coca-Cola Says Removal Of Controversial Hungarian Music Festival Ads Was Planned

August 7, 2019: 12:00 AM EST
Coca-Cola announced it was replacing controversial gay and lesbian #loveislove poster ads in Hungary after government and public criticism that the ads popularized homosexuality. But the company said it was not backing down from the campaign, only that the campaign was entering its planned second phase. The company said it thought the ads were successful in conveying the values of the Sziget music festival – whose motto is “Love Revolution” – through the posters: “With our campaign, we stand for values and human rights, so in accord with our principles we support acceptance, and the approach that all people are equal.” New ads taking over Budapest after the start of the festival showed rainbow-colored bottles, exclusively available at thefestival.[Image Credit: © Coca-Cola Hellenic Bottling Company]
Péter Cseresnyés , "Coca-Cola Replaces Same-Sex Couple Ads to Rainbow-Colored Bottle Images", HungaryToday, August 07, 2019, © HungaryToday
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