Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coke Shows Its Support For Same-Sex Marriage Down Under With Billboard Changes

September 14, 2017: 12:00 AM EST
Australians have until November 7 to vote by mail on same-sex marriage, and in the interim, Coca-Cola is using an iconic billboard and new packaging to proclaim its support for inclusion and marriage equality. The Kings Cross, Sydney, billboard – known locally as “The Coke Sign” – now has rainbow lights, in addition to the red and white ones. In addition, the company launched “Love” Coke cans, also with a rainbow design. A company statement says, in part: “No matter who you are or who you love, all couples should be treated equally.”
Danielle Long, "Coca-Cola supports marriage equality with rainbow billboard and cans as brands shy away from SSM debate", The Drum, September 14, 2017, © Carnyx Group Ltd
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
Australia
Categories
Coca-Cola
Companies, Organizations
Consumers
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.