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Direct-To-Consumer Businesses Rely On Social Media To Drive Growth

August 24, 2018: 12:00 AM EST
Direct-to-consumer companies are using social media platforms to expand their business. Social media has provided startup manufacturing brands with a ready-to-use pathway to market, allowing DTC companies to grow sales rapidly. DTC companies, however, face the challenge of converting their social media followers into loyal customers. For example, sleep brand Simba uses Facebook, Instagram, and YouTube as marketing channels. According to eyewear brand Cubbitts founder Tom Broughton, it is better to focus on acquiring 200 customers who are “super passionate about your brand”, instead of working to have 200,000 followers who know about the brand.[Image Credit: © Gerd Altmann]
Charlotte Rogers , "How direct-to-consumer brands are using social to scale", Marketing Week, August 24, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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