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Dreft Enlists Reality TV Celebrity Couple As Brand Endorser

April 28, 2016: 12:00 AM EST
Procter & Gamble’s baby laundry detergent brand Dreft signed reality TV celebrity couple Sean and Catherine Lowe as brand ambassadors. As part of the “Journey of #Amazinghood” campaign, Dreft hosted the “Loads of Love” baby shower in New York City for the couple who are expecting their first baby. In 2015, Dreft released a new line of products designed for the different stages of babyhood, from pregnancy to toddlerhood and beyond, to help the couple and other families manage their laundry needs as baby grows and develops.
"Dreft Celebrates Reality TV Couple and Expectant Parents, Sean and Catherine Lowe's, "Journey of #Amazinghood" with Year-Long Partnership and Unforgettable Baby Shower", Procter & Gamble, April 28, 2016, © Procter & Gamble
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