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Energy Drinks Market Due For Slower Growth

August 10, 2017: 12:00 AM EST
Beverage industry analysts say energy drinks, which have outperformed expectations over the years, are due for a growth slowdown. Last year, wholesale dollar sales grew 7.3 percent to $7.8 billion, while wholesale sales of energy shots products grew two percent to $651 million. But growth in energy beverages is decelerating as the market nears saturation. The segment is dominated by two brands, Austria-based Red Bull GmbH and Calif.-based Monster Beverage Corp., which together control nearly two-thirds of the market. 5-hour Energy (Living Essentials LLC) dominates the energy shots market, which accounts for 27.5 percent of the total market and should experience healthy growth over the next four years.
Amanda Del Buono, "Energy market maturing, growth expected to slow", Beverage Industry, August 10, 2017, © BNP Media
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