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Estée Lauder Allows Customers To Star In Their Own Fairytale

October 30, 2018: 12:00 AM EST
Estée Lauder in Hong Kong is using artificial intelligence for its Wonderland Christmas campaign. The customer becomes a part of a virtual fairy tale by creating their own 3-D avatar using the Quantum Human technology. The promotion, held at various retail venues in Hong Kong, includes pop-ups where shoppers can take a ride on a “magical carousel” in a virtual reality fairytale featuring their avatar.[Image Credit: © Estée Lauder Inc]
"AI powers Estee Wonderland Christmas campaign", Inside Retail Asia, October 30, 2018, © InsideRetail Asia
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