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Estee Lauder Selling Direct In London Pop-Up Christmas Store

December 5, 2016: 12:00 AM EST
As beauty brands seek new ways to get closer to consumers, Estée Lauder has opened a pop-up store, at its head office in central London for the lead up to Christmas. The shop is selling limited edition items from its best-known brands, such Bumble & Bumble, Estée Lauder, Origins and La Mer. The pop-up is also hosting a number of beauty workshops.
Kim Benjamin , "Estee Lauder opens Christmas pop-up", Event Magazine, December 05, 2016, © Haymarket Media Group Ltd.
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