We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Fragrance Brands Are Recruiting Influencers For Digital Ad Campaigns

February 17, 2017: 12:00 AM EST
Some fragrance brands are expanding their partnerships with social media influencers, including YouTube vloggers. For example, Coty invited influencers to the launch event of Marc Jacobs' Divine Decadent scent. Brands are moving away from their previous business model of launching campaigns featuring celebrities. [ Divine Decadent perfume; image credit: © Sephora ]
Homa Zaryouni, "Fragrance Brands Discover Influencers", L2 Daily, February 17, 2017, © L2 Inc.
Case Studies & Best Practice
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.