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Gillette's Go Ask Dad Commercial Top Breakthrough Ad, Ace Metrix Says

July 7, 2016: 12:00 AM EST
Procter & Gamble Co.'s “Go Ask Dad” commercial for Gillette razors was recognized as the most effective recent advertising campaign in the US, according to a survey by Ace Metrix. Created by Grey Advertising, the Father's Day-related commercial focuses on fathers teaching their sons skills, such as shaving and tying a tie. P&G's “Thank You, Mom” commercial was ranked number 2 on Ace Metrix's “Top 10 Breakthrough Ads” list. Ace Metrix formed a panel of at least 500 consumers with demographics matching the U.S. Census data and used a scoring system designed to measure an advertisement's ability to be noticed and connect with consumers.
Barrett J. Brunsman, "P&G’s dad-centric commercial tops mom campaign as best new ad in nation", bizjournals.com, July 07, 2016, © American City Business Journals
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