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GlaxoSmithKline Joins List Of Advertisers On IBM's Watson Ads High-Tech Advertising Platform

June 10, 2016: 12:00 AM EST
GlaxoSmithKline's consumer health business agreed to use IBM's Watson supercomputer in advertising. As part of the program, GSK joins Campbell Soup Company and Unilever in using the Watson Ads platform, which allows consumers to interact with the supercomputer. IBM's The Weather Company unit has applied cognition technology to advertising through the Watson Ads platform. According to the company, consumers will be able to ask Watson questions via voice or text and gain access to relevant information about a product or service. Information provided by Watson will help consumers make empowered decisions about their healthcare in real time, the company said.
Dominic Tyer, "GSK signs up for the 'dawn of cognitive advertising'", PM Live, June 10, 2016, © PMGroup Worldwide Ltd
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