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Guerlain Unveils Pop-Up Store At Le Bon Marché In Celebration Of 190th Anniversary

May 14, 2018: 12:00 AM EST

In celebration of its 190th anniversary, French perfume house Guerlain has set up a pop-up shop in one of Paris’s prized department stores, Le Bon Marché. The pop-up serves to honour Guerlain's legacy as the oldest French perfume house and is showcasing 110 fragrances, categorized according to Guerlain's 14 favourite natural ingredients. Store visitors will be able to identify the scent best suited to them by using the digital “perfume organ”, a program that uses an algorithm to match users' personal olfactory profile with the perfect fragrance. Guerlain also allows customers to personalize the perfume bottle, including its shape, color and engraving.[Image Credit: © Guerlain SAS] 

"Guerlain opens pop-up store dedicated exclusively to fragrances at Le Bon Marché Rive Gauche", LVMH, May 14, 2018, © LVMH Moët Hennessy – Louis Vuitton
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