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Head & Shoulders Launches Scalp Brave Advertising Campaign

April 29, 2016: 12:00 AM EST
Procter & Gamble's haircare brand Head & Shoulders partnered with advertising agency Saatchi & Saatchi London to launch the “Scalp Brave” campaign. Aimed at encouraging people to be bold, brave, and celebrate the confidence that the brand provides consumers, the campaign's main idea focuses on a different perspective on what a healthy scalp can look like, the company said. Also, the campaign's print component features Rob The Original, an artist and barber who has become an internet celebrity.
"Head & Shoulders enables you to be ‘Scalp Brave’", Saatchi & Saatchi, April 29, 2016, © Saatchi & Saatchi
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