Already have an account? Sign in.

 Remember Me | Forgot Your Password?

HUL Launches Campaign For Surf Excel Detergent In India

April 29, 2016: 12:00 AM EST
Hindustan Unilever launched a video advertisement for its Surf Excel detergent brand. Created by advertising agency Lowe Lintas, the advertisement is part of the company’s “Dirt is Good” global campaign, or “Daag Acche Hain” in India. Highlighting the virtues of generosity and compassion, the film narrates the story of a mother supporting her son’s passion for football. As part of the campaign, the company created the “Ready For Life” microsite.
Ashee Sharma , "Surf Excel attempts tearjerker; launches ad film #ReadyForLife", afaqs!, April 29, 2016, © afaqs!
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
India
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.