Already have an account? Sign in.

 Remember Me | Forgot Your Password?

HUL's Surf Excel Laundry Brand Seeks To Help Indian Moms Teach Kids About Values

April 22, 2016: 12:00 AM EST
Hindustan Unilever Limited’s Surf Excel laundry brand launched the Ready For Life campaign, which aims to help mothers in the city teach their children about important values. Demands of modern life have seen parents struggling to ensure spending quality time with their children, with many worrying about not doing enough to help their children have a sound value system. By seeking to partner with city mothers, the brand aims to show the importance of teaching values through experiences and parents setting an example for their children.
Mansi Goda, "Surf Excel will help city parents impart values to their kids", DNA India, April 22, 2016, © Diligent Media Corporation Ltd.
Domains
MARKETING INSIGHT
Campaigns
Geographies
Worldwide
Asia-Pacific
India
Categories
Companies, Organizations
Consumers
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.