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Impulse Partners With YouTube Fashionista To Launch Campaign

August 15, 2016: 12:00 AM EST
Unilever's body-spray brand Impulse partnered with YouTube blogger Leanne Lim-Walker for its latest campaign, which aims to promote the brand's “Live Life on Impulse” tagline. Running on both TV and online, the campaign will see Lim-Walker taking on a number of challenges designed to help her “discover new experiences spontaneity.” Produced by TMW Unlimited the ad video will be supported by an online hub designed to give Lim-Walker's fans the chance to live an “Impulse”-driven life.
Rebecca Stewart, "YouTuber Leanne Lim-Walker fronts campaign for Unilever's Impulse brand", The Drum, August 15, 2016, © Carnyx Group Ltd
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