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Industry Adoption Of Voice Marketing Still Has A Long Way To Go, Surveys Reveal

August 10, 2018: 12:00 AM EST
Businesses are at the early stage of adopting voice technology-enabled devices as a marketing tool. With 47.3 percent of US consumers having access to smart speakers, such as Amazon Echo, Apple HomePod, or Google Home, according to a recent study, voice technology presents a huge market opportunity for brands. CPG giant Procter & Gamble, for example, has been experimenting with in-home voice technology. It has created an Alexa skill for its Tide detergent brand, helping consumers remove more than 200 kinds of stains. For its part, PR agency APCO Worldwide launched the AI Comms Lab, a department serving as an incubator for ideas, such as early adoption of voice marketing.[Image Credit: © Przemyslaw Marczynski on Unsplash]
Chris Daniels , "Why brands are just finding their voice with Alexa and its competitors", PRWeek, August 10, 2018, © Haymarket Media Group Ltd.
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