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Lancome Launches Social Media Campaign In US Market

December 10, 2015: 12:00 AM EST
Cosmetics brand Lancome launched a social media-enabled marketing campaign in the United States. Featuring videos depicting a Parisian woman and some of her daily events as she prepares for the holiday season, the campaign aims to give American consumers a chance to experience French culture. Lancome started the campaign on December 1, 2015, with videos posted daily on the brand’s Instagram and Facebook accounts.
Sarah Jones, "Lancome leads into the holidays with whimsical countdown", Luxury Daily, December 10, 2015, © Napean LLC
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