We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Lion Uses Creative Ways To Expand Market Share Of Charmy Magica Brand Of Kitchen Detergents In Japan

September 13, 2016: 12:00 AM EST
Japanese manufacturer Lion is using creative marketing strategies to increase its brand Charmy Magica's share of the kitchen detergent market from its current 5 percent. Employing differentiation, the brand launched the Magic Anti-bacterial+ and Magic Fragrance-free kitchen detergents, which come with features that consumers wanted. With actor Koji Yakusho as its brand ambassador, Charmy Magica aims to convince consumers that “something new has appeared” in the market dominated by Procter & Gamble and Kao.
"Improbably, Lion builds affinity for detergent", Campaign Asia, September 13, 2016, © Haymarket Media Group Ltd.
Case Studies & Best Practice
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.