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L'Oreal Looks At Artificial Intelligence To Improve Customer Interactions

April 24, 2017: 12:00 AM EST
Beauty brand L'Oreal has collaborated with Automat Technologies to create beauty services designed for the Facebook Messenger social media and messaging platform. Chief digital officer Lubomira Rochet said the company's focus on Messenger bots is the latest illustration of L'Oreal's “service strategy.” Rochet added, the company believes combining conversational marketing and commerce with artificial intelligence will enable L'Oreal to personalize conversations with customers. Believing AI will have an impact as great as the internet, Rochet said AI will power the company's interactions with consumers, including advertising, CRM, and ad serving.
Leonie Roderick , "L’Oreal on why artificial intelligence is ‘a revolution as big as the internet’", Marketing Week , April 24, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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