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Lysol Launches 2017 Mother's Day Marketing Campaign

May 11, 2017: 12:00 AM EST
Household cleaning brand Lysol launched the What It Takes To Protect marketing campaign. Aimed at highlighting the ways mothers protect their children and loved ones, the campaign focuses on how Lysol products are designed to kill 99.9 percent of germs that can make children sick. To help celebrate 2017 Mother's Day, the campaign has added the film “Protect Like A Mother,” which highlights how mothers in the animal kingdom protect their young. Also, the brand plans to put up an exhibition in New York City, honoring mothers.
"Lysol® Launches New Campaign Celebrating the Protective Instincts of Mothers", PR Newswire, May 11, 2017, © PR Newswire Association LLC
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