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Marketers Use Add-Ons To Turn Alexa Into Voice-Enabled Branding Tools

August 6, 2018: 12:00 AM EST

Brands are using voice technologies, including Amazon's Alexa voice assistant, as a marketing tool. Alexa lets users add “skills” to Amazon's voice platform in the same way that consumers add apps to their smartphones. City-guide service Time Out has added a skill to Alexa to allow users to find attractions and things to do in cities by asking the voice assistant. Whiskey brand Johnny Walker's Alexa skill offers personalized experience for consumers, teaching them about whiskey and enhancing the brand's connection with them. Detergent brand Tide has developed a skill for Alexa providing consumers with tips on how to remove stains from their laundry.[Image Credit: © Photo by James McDonald on Unsplash]
Bonnie Harris, "How Brands Are Marketing with Voice Technology", Business 2 Community, August 06, 2018, © Business 2 Community
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