We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Media Brands Can Generate New Revenue By Developing Human-Centric Programming

August 19, 2018: 12:00 AM EST
Media companies can gain access to a potentially huge market opportunity by creating programs that include the voice of small business owners and executives. Based on lessons learned from the experience of blog website HuffPost, media companies should adopt a human-centric model, such as a “native content distributor network” where contributors pay for access to the platform but must be held to the same journalistic standards as professional journalists are. Also, native offerings created for individuals and small businesses can be added to new and current programming.[Image Credit: © William Iven @ Pixabay.com]
Scott Gerber, "4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising", Adweek, August 19, 2018, © Adweek
Case Studies & Best Practice
North America
United States of America
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.