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Media Brands Can Generate New Revenue By Developing Human-Centric Programming

August 19, 2018: 12:00 AM EST
Media companies can gain access to a potentially huge market opportunity by creating programs that include the voice of small business owners and executives. Based on lessons learned from the experience of blog website HuffPost, media companies should adopt a human-centric model, such as a “native content distributor network” where contributors pay for access to the platform but must be held to the same journalistic standards as professional journalists are. Also, native offerings created for individuals and small businesses can be added to new and current programming.[Image Credit: © William Iven @ Pixabay.com]
Scott Gerber, "4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising", Adweek, August 19, 2018, © Adweek
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