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New Study Finds Many D2C Brands Need To Improve Their Shopper Experience

November 27, 2018: 12:00 AM EST
A new study found that two in five direct-to-consumer brands overestimate how many ‘friction points’ consumers are willing to accept in a transaction. The Brightpearl report highlighted issues that consumers find frustrating, such as the online basket losing items, difficulty finding products, unsuitable delivery and payment options, a poor delivery experience, and a lack of product information. Over 60 per cent of respondents experienced issues in the last 12 months when buying online; 69 per cent said a poor experience would stop them using the site again. The results show how brands can quickly lose out to D2C brands that offer seamless and friction-free shopper experiences. [Image Credit: © Brightpearl]
"Direct-To-Consumer Brands Overestimate Patience Of Online Shoppers", Kam City, November 27, 2018, © EMR-NAMNEWS Ltd.
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