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Omo Launches Campaign Promoting Real-Play Activities For Children In Australia

April 14, 2016: 12:00 AM EST
Unilever’s laundry detergent brand Omo launched the Real Play Experiment marketing campaign in Australia. Focused on a YouTube video featuring parents who were filmed watching their children at a weekend football match, the campaign encourages parents to let children play in the mud and not be afraid of getting dirty. According to Unilever Laundry and Homecare marketing director Paul Connell, the campaign highlights the “dirt is good” message, which encourages children to engage in real play activities.
"Omo launches real play experiment", Adnews, April 14, 2016, © Adnews
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