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PepsiMoji Campaign Expands For The Summer

April 26, 2016: 12:00 AM EST
PepsiCo is expanding its PepsiMoji campaign for this summer to take advantage of the fact that emojis have become “a truly universal language” useful for keeping the brand active on smartphones. The campaign will comprise a hundred five-second TV ads, an interactive Times Square billboard, and a half billion PepsiMoji bottles of Pepsi, Diet Pepsi and Pepsi MAX. The company has created hundreds of proprietary emoji characters applying themes like food, sports, travel, and music. The idea is to spark surprising Pepsi-related conversations and “shareable moments,” the company said.
"Pepsi Unveils All New Emoji Collection So Fans Can #SayItWithPepsi", News release, PepsiCo, April 26, 2016, © PepsiCo
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