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P&G's Marketing Claims About Oral-B Electric Toothbrush Supported By Science, NAD Says

July 27, 2016: 12:00 AM EST
Procter & Gamble’s assertion that its Oral-B Pro 5000 and 70000 electric toothbrushes provide superior clean has scientific basis, according to the National Advertising Division of the Council of Better Business Bureaus. Several claims, including Oral-B’s capability to clean 22 percent more plaque than the Sonicare DiamondClean electric toothbrush made by Philips Oral Healthcare, were reviewed by the NAD. Philips Oral Healthcare’s complaint against the claims prompted the NAD to conduct the review.
"Advertising body backs Oral-B toothbrush claims", DrBicuspid , July 27, 2016, © DrBicuspid.com
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