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Popularity Of Premium Spirits Drives Fever-Tree’s Eye-Popping Sales Growth

April 5, 2018: 12:00 AM EST

A report by British trade publication The Grocer puts mixer brand Fever-Tree at the top of the growth list – though still not in the top 100 list – far outpacing non-alcoholic beverage competitors like Coca-Cola and Walkers. The company added $59 million in value in the year ended December 2017, representing a growth rate of 121.5 percent. Industry observers say the premium mixer brand is riding the current popularity wave of gin in the U.K. Sales of that spirit rose 31.8 percent ($204 million) to $845 million last year, with high double-digit growth for the U.K.’s five biggest gin brands. A spokesman for Fever-Tree acknowledged the trend, noting that “spirits premiumization and the increasing focus on simple long drink mixability” will continue to drive his company’s sales.

Daniel Woolfson, "Fever-Tree Beats Coca-Cola and Walkers on Sales Growth", The Grocer, April 05, 2018, © William Reed Business Media Ltd
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